SCOTT STANLEY
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"Well put.  The reality is, any level of entertainment value is subjective to the individual.  I bet there are still people out there who would deem a "ball in a cup" more entertaining than a video game (though I doubt I would ever want to hang out at their place).  

I like Sony's current marketing strategy.  They are funny and witty.  I don't really buy into the whole dissing their competitors because, game console wars are really just a Coke vs. Pepsi debate.  Each gaming console has it's own relevance and entertainment value.  However, I do understand that these corporations gotta move units so, striking while the iron is hot to market new developments in game consoles  is pretty much a necessity.   I often wonder though, when it comes to marketing, does mud slinging your competitor really work?

Remember Sega's "Blast Processing!!!" :

http://www.youtube.com/watch?v=bun8tA_ksZw

;)

-s*"

Thursday, March 18, 2010