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How Avatar Destroyed and Renewed My Faith in Critics

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Monday, January 18, 2010

Editor's note: While I agree with Suriel that movie critics valued Avatar's eye-candy over narrative, I don't agree that video game journalists are much different from their film counterparts. Too many game reviews only offer shallow analysis of actual gameplay, and too few even attempt to put games into historical context. Additionally, I suspect that critics too often inflate review scores of high profile games simply because those games are high profile. Although games criticism has a long way to go, at least one player believes the enthusiast press is on the right path. -Rob


That James Cameron's Avatar so easily captivated film critics with 3D lights and sound -- to the point of bestowing four and five star ratings -- was strange to me. Even Roger Ebert, an esteemed critic who's often seen as the film industry's most prominent authority, gave the movie his highest rating.

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Although the visuals are the best I've seen so far, the story was a shoddy framework for the colorful splendor of wild beasts and grand-scale battles between the conquering mercenaries and proud natives. You could extract a certain amount of political commentary from the narrative, but it seemed too shallow for that to be the movie's purpose.

Los Angeles Times film critic Kenneth Turan articulated this oddity best when he wrote:

Perhaps the most surprising thing about Cameron's visual accomplishments is that they are so powerful we're barely troubled by the same weakness for flat dialogue and obvious characterization that put such a dent in Titanic.

The reason I was so baffled by many critics' love for a film they admitted put such an emphasis on visuals over story may be because that's something we so actively try to avoid in video game criticism.

 

Yes, many reviews geek-out over "jaw-dropping visuals," and many smaller sites seem to praise or hate a game simply due to the logo on the box. But I feel that video game critics are less likely to ignore gameplay faults than film critics are to ignore problems with narrative.

egmmagstackIf a game had spectacular visuals but lacked the gameplay to back them up, I suspect the title would receive middling reviews. You may disagree with my assessment, but I tend to find that this is generally true.

My observation highlights the endless grind video game "journalism" endures to prove its legitimacy. Because games are themselves often viewed at the bottom of the artistic totem pole, their critique, by extension, must also be inferior to any other medium.

So when I see "respected" movie critics falling over themselves to praise Avatar simply because they saw the film in IMAX 3D and were wowed by its aesthetics, I question our hobby's "lesser" position among the arts.

Two things likely put video games in this predicament: their largely superficial content and their misunderstood nature. When people outside our industry look at games, they only see the sexy librarians, thickheaded marines, and juvenile gangsters. This generalization causes them to dismiss any sort of potential value. The Mountain Drew-chugging frat boy and the antisocial otaku characterizations of the average "gamer" don't help mitigate this attitude, either.

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These outside observers don't see what game critics usually spend most of their time evaluating -- gameplay. The problem lies with the fact that the people who tend to demean the medium often don't play, and thus, don't understand that a game's mechanics are separate from its narrative context.

You can't "see" gameplay; you actually have to play to understand. Of course, aesthetics and story can define a game; however, their interactivity is what makes them different from any other medium, which is crucial to evaluating them.

While people often complain about the lack of professionalism from the so-called "journalists" and the uncomfortably close relationships between some publishers and media outlets (claims that I won't attempt to refute here), I stand by our industry's ability to more ably evaluate the games they play. Because while there will always be a certain amount of subjectivity to a review, a publisher would have a much harder time pulling an Avatar on our turf.

 
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Comments (15)
Img_20100902_162803
January 17, 2010
I do see issues with the way the story and plot in Avatar was conveyed, but all movies considered to be the top echelon in movie critics' list can be pulled apart by the most observing eye. Even great works of art can create such an uproars splitting popular opinion by half creating such a commotion with the viewers that a riot breaks out. (read anything on the reception of The Rite of Spring)
Twitpic
January 18, 2010
I think it's equally easy for movie and video game critics to get caught up the pretty visuals and give a game or movie a great review. If you read a lot of Ebert's reviews, you quickly realize that he really likes the artsy films, but also enjoys a good "blockbuster" style movie, too.
Default_picture
January 18, 2010
True,I think many people only liked the Avatar film for the visuals and liked the story as a secondary notion.That should not ever be the case when experiencing something that is suppose to be artistic in nature anyway,but it happens.I still have yet to see the movie,but months ago when I first of it it perked my interest because of the premise of the story:space marines venture to another planet where inhabitants are blue-skinned aliens and try to upsurge their world from them.That and I got it confused with the live-action avatar movie that's suppose to be coming out. I've always felt in any case that film critics are in some cases are way more misleading than their videogame counterparts,and it's quite considering the placement of artistic endeavor the two are on.These a correlation between the two being on the same level is more apparent than it was 15 years back,but it still a small venture into what it could possibly be because there are still people who think videogames as art as being trivial in the same regard as a children's show.It's nice and appealing in a sense,but holds no lasting value beyond that let alone being inspirational (there are exceptions to this however,as Yo Gabba Gabba is resounding proof).
Default_picture
January 18, 2010
Note to self: do better at proofreading as not to invoke the rage of the site staff and members alike.
Jason_wilson
January 18, 2010
@Comso Ebert is very good at evaluating a movie for what it is, not what he wants it to be.
Twitpic
January 18, 2010
@Jason - I guess that's what makes him a prolific reviewer. Now, if only I was able to do the same for every gameI play, I wouldn't be so disappointed.
Jason_wilson
January 18, 2010
@Cosmo He started as a sportswriter!
Twitpic
January 18, 2010
@Jason - Really? That's pretty cool. Have you ever met him?
Jason_wilson
January 18, 2010
@Cosmo No, I haven't. But I've been an avid reader of his criticism, and now I'm a great admirer of his blog. While silenced by health, he's in many ways more vocal and influential with his printed words (I consider the web just another form of print -- it's all words in type).
Twitpic
January 18, 2010
@Jason - I didn't realize he never recovered from that, that's really too bad.
Jason_wilson
January 18, 2010
@Cosmo He had a series of surgeries, but they never did repair his ability to speak. But he speaks now via his blog, and his insights on many things in the world are really interesting.
Default_picture
January 20, 2010
There is another side to Avatar besides the gorgeous visuals which I haven't seen very many people even discuss. Once you give it the hackneyed plot, it is [i]extremely[/i] tightly plotted. I don't think there's a single wasted minute in the movie. There are many Chekhov's Guns that fire unexpectedly much later (besides the obvious ones) and there is so much that is just implied and left unsaid. For instance, it doesn't explain the unobtanium - it doesn't have to. Several clues in the movie tell you it's a room temperature superconductor. Jake never whines about his legs - he doesn't have to. Things I thought were throwaway turned out to be crucial later - for instance that big robot knife that turned out to be important in the last fight. So, can you appreciate something that's extremely beautiful, exquisitely directed, and cliche as hell? You could call it a perfectly polished turd. But I think Cameron went with this primal, well used and above all instantly familiar plot because it's the only way to shoehorn everything in without requiring the movie be four hours long to make any sense at all. And I think that's something gamers should certainly understand.
Img_20100902_162803
January 20, 2010
To add a bit more Ebert on the conversation he calls Avatar a phenomenon not a film.
Photo-3
January 20, 2010
I found it interesting with Avatar the movie that with some articles that were critical of the film, some commenters defended the film for its visuals. hurray for faulty logic.
Fitocrop
January 22, 2010
[quote]Ebert is very good at evaluating a movie for what it is, not what he wants it to be.[/quote] I totally agree with Jason on this. I think Ebert's ability to view all types of films in an objective manner, he can view a pure action film as a [i]pure action film[/i] (e.g. He gave Transporter 2 three stars). I don't I'll eve see him compare the new Sherlock Holmes film with say, I don't know, Lost in Translation? And yes, his blog is always a really interesting read. [b]@Suriel[/b] I see your point, but I do think that in the game-journalism arena many titles do get some slack cut quite often based on elements that surround bad gameplay -- and I'm not talking only about visuals. Right now I'm playing through "Kane & Lynch: Dead Men", while the game got a lot of mixed reviews, most of the outlets whose reviews [i]I[/i] read didn't completely thrash it for the simple fact that the game proposes a variety of interesting ideas even if some its gameplay mechanics feel quite broken -- and believe me, they [i]are[/i] broken. I also think that game journalism isn't taken too seriously sometimes because of the defensiveness projected by some writers -- both professional and amateur -- regarding the medium and its community. I recently read a piece called "Why 'Avatar' didn't change anything for gamers" ([url]http://www.destructoid.com/why-avatar-didn-t-change-anything-for-gamers-158534.phtml[/url])by Destructoid's Anthony Burch, man, Its some of most childish, self-important game-writing I've read in a while -- he does point out some interesting things about the video-game medium, but that's about it.

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