Developers should listen to their fans

Default_picture
Friday, February 10, 2012
EDITOR'S NOTEfrom Rob Savillo

In exploring the difference between Portal's success and Sonic's failures, Jarrod discovers that developers need to listen to their fans more often.

In the year 2012, most of the world is connected by the Internet, a glorious thing that allows for information, ideas, opinion, and more to be shared with millions of people instantly.

Gamers are a very active bunch when it comes to the Internet. We love being able to play games with our friends, see online profiles, compare achievements/trophies, exchange opinions on forums, read up on the latest news, and...well, the list goes on and on.

We are constantly sharing; we're an open book for anyone who wants our take on something. Some developers have embraced this with open arms while others can't seem to figure out just what it is gamers want.

 

Communication is huge when it comes to the gaming industry. If a developer misses the mark, failing to deliver a product we want then their game tanks, studios close, and no one wins. In today's world, I'm amazed more developers haven't tapped into this massive ocean of information we are so ready to hand over. Some development studios use this to their advantage, accessing their forums, Facebook, Twitter, and more to hear our thoughts, opinions, and wants from their products.

Development studios like Valve Software, the creators of such wonderful titles like Half-Life 2, Counter-Strike, and the upcoming DOTA 2 constantly tap into their fan base to learn everything they can about what we want. This has worked in their favor time and time again if you take a look at their release record. Pretty much everything they release is reviewed incredibly well and highly revered by gamers the world over.

Take 2011's Portal 2, for example. Not only was this an incredible follow-up to the original, but Valve pulled a massive turn-around with it. After a series of play-testing sessions, those involved didn't like the original concept Valve had built. The first idea for Portal 2 didn't involve Chell, GLaDOS, the portal gun, our beloved Companion Cube, or anything like that.

Listening to what this small group of fans wanted, Valve tossed out that version of Portal 2 and built the game that was ultimately released. Makes you wonder what the original concept was, but you can't argue with the final results.

Listening to your fan base goes beyond the final product you release and relates to how you deal with your fans on a day-to-day basis. Supergiant Games, the company behind Bastion, was recently contacted by a deployed Air Force member in Afghanistan. Being unable to get online to download the game, he reached out to Greg Kasavin, Creative Director at Supergiant Games, for help. Kasavin responded by not only sending a physical copy of the game as the installer burned onto a DVD but also threw in some free swag as well.

Thanks to Kasavin's efforts, a fan who hadn't even spent a dime on his game was able to enjoy it. This isn't even the first time Supergiant Games has gone out of its way to help out a fan in need. Last year, the developer collaborated with another fan who was hoping to have the Narrator from Bastion say a few words during his wedding ceremony. Supergiant Games went above this request by working with the original voice actor Logan Cunningham so he could narrate the entire wedding.

Maybe this is just me, but both of these cases are insanely awesome.

 
1 2 Nextarrow
Problem? Report this post
BITMOB'S SPONSOR
Adsense-placeholder
Comments (5)
Default_picture
February 05, 2012

Activision is the prime example of a company that doesn't listen - they only want to suck a franchise dry of all its worth and discard it.  Listening to player feedback about the Guitar Hero or Tony Hawk games (or the Call of Duty games at this point) might lead them to find the right path to continue those franchise.

I really do wish more developers would ignore things like Metacritic scores in favor of listening to actual feedback from the people buying the games.  Of course, most people don't understand or know what choices had to be made during a game's development but I'm sure a little feedback can go a long way.

Default_picture
February 08, 2012

Justin in certain cases I'm sure changes were made as development went along and it was an attempt to evolve the series for the better. But then you have cases like Sonic where it was clear what the fanbase wanted but Sonic Team was doing everything but giving the fans what they wanted.

I just find it surprising how we still have companies who won't reach out to their fans or listen to the ones who are so willing to talk. We're at a point now where one misstep could sink a company so you'd think they'd want to make sure they were delivering a game their fans would eat up instead of turning their nose up at it.

Pict0079-web
February 10, 2012

I still don't understand Activision's goal. Do they really intend to suck the life out of every great franchise? That's what they've been doing so far. It's terribly disappointing.

A lot of their franchises could have evolved immensely, but Activision doesn't seem to care.

Default_picture
February 10, 2012

I feel that Japanese companies are way worse at this.  Look at your example, the Sonic games, and the Final Fantasy series.  Both Sonic Team and Square tried new things with their franchises but got it totally wrong because they didn't listen to what fans wanted but instead did what they thought they wanted.

Activision doesn't care.  They just want to make money.  When they drain a franchise of all its monetary worth, they move on to the next one.  It's how they've been for years.

Pict0079-web
February 10, 2012

Yeah, I can't argue with your take on Sonic Team. Square actually tried a few interesting experiments, but they've only started actually listening to their fans in FF13-2.

I would have said that Square is ruining the franchise, but they've been guilty of this for a long time. Back in the Game Boy days, they made mint off of Final Fantasy games that were not as good as the originals. For their sake, I'm just glad that they haven't made Kingdom Hearts 3 yet. I still hate that franchise for so many reasons.

You must log in to post a comment. Please register if you do not have an account yet.