Worth the Wait: Midnight Release Lines

36970_440604814609_500264609_5862488_5061095_n
Tuesday, July 20, 2010

Editor's note: I've never actually gone to a midnight launch, but after reading Corey's article, I want to. How many months is it until Gears of War 3 comes out? -Brett


Halo 3 Line

I’ve spent many a cold night standing in boisterous lines while waiting for a midnight game release. Most of my friends can’t understand why I do it. They constantly tell me that I'm crazy, and that ordering via the Internet is the superior method. I can’t tell you how many times I’ve heard, “Uh, dude, it will be there for you when you get home. Why would you go and stand in line for hours?” While I agree that ordering online is the most efficient method, it certainly is not the most rewarding. Here are the best reasons to stand in line:

Fanatical socialites

Standing (or sitting) in line on release night gives me the opportunity to meet new people. It isn’t every day you meet 400-plus individuals who all share the same general passion as you, and, most importantly, who all share your love for a specific game. To be able to hold a 5-hour-long conversation with someone about why one weapon load-out is better than another or compare notes on the specifics of a plot line is a great feeling. These are people I’ve never met, and yet I get along with them as if I’ve known them for years.

 

I like to think of the people I meet in midnight release lines as single-serving friends. If you’ve ever seen Fight Club, then you know what I mean. These are people you meet and talk to for a few hours and then never see again. Maybe, if you really hit it off, you get their Gamertag, PSN name, or Wii Friend Code. It’s almost like speed dating: you find a couple of people to talk to, decide if you enjoy their company, and move on if you don’t.

These aren’t forums

If you have ever attended a midnight release, then you know things can take a turn for the ugly real quick. I can remember on the night Halo 3 released, someone stated something about the storyline that was completely false. Everyone within earshot jumped on his case instantly. It took him a few milliseconds to realize his mistake and move on. Everyone else then moved on. It was great. Arguments in these lines aren’t like online arguments. Everyone is face-to-face. You correct someone, there is a brief period of discussion and debate, and the problem is solved.

In all the lines I’ve ever been in, I’ve never once heard hateful speech directed towards anyone else. Everyone in these lines is here for the same reason. There is no reason to flame others, or make jokes about their mother or posting habits. We all know why we're there, and we all appreciate each other’s company.

The über fan

Master Chief 1Everyone knows who I'm talking about. These are the guys and gals that show up wearing the costume of their favorite character or bring printouts of multiplayer maps to plan tactics. I think they're awesome. I wish I had the courage to don a Master Chief  costume in public. At each midnight release I go to, I never fail to see someone wearing an outfit, and I’ve never once heard a derogatory comment thrown at them. It’s as if we all acknowledge their bravery and silently congratulate them.

In the end

For me, the end of the night is the hardest part. I’ve left midnight releases feeling as though I am leaving a friend forever. I know that once the games have been dished out, everyone will begin a mad dash home. If you haven’t gathered contact information from those people you enjoyed talking to, you likely never will. I’d equate the feeling to a roommate you really got along with in college moving out. You both had a great time while you were there, but now it's time to go your separate ways

I really encourage those who have never been to a midnight release to go. I’ve made friends with people who I met in line -- some of them I'd even consider really good friends. If you don’t go for the friendship and comradery, at least go so that you can get the game before your friends who ordered online do and spoil things for them.

Just joking. Don’t be a jerk.

 
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Comments (9)
Jason_wilson
July 16, 2010

I fear the day when I end up waiting in one of these lines to get something for my kid. 

Stoylogosmall
July 17, 2010

I remember waiting for the midnight release of Final Fantasy XIII and the arguments over which Final Fantasy was the better Final Fantasy. It got ugly when someone said "Final Fantasy XII wasn't a real Final Fantasy." My fiancee loves to tag along to these things, to see all the different people.

36970_440604814609_500264609_5862488_5061095_n
July 17, 2010

@Jason: Aww, come on now. They aren't bad. The trick is understanding your place in all of it, and finding the right group of people to fit in with. The problem a lot of people run into is when they feel like they don't belong, or they aren't comfortable around gamers. Gamers are a rare breed.

You will definitely find all types at these events. The diversity of it all makes it fun

Default_picture
July 20, 2010

The last time I preordered a title that had sufficient interest to generate a line-up party, the store wouldn't even throw it at midnight -- they opened up at 9:00 am, same as always.  Luckily the mall opened at 8 for the early-hours supermarket, as it was the day of the great March blizzard here in Ottawa that shut down the airport.  We could hear each new arrival to the lineup from the stamping of their boots as they shook off the snow.  Every one of us wore our geek cred on our toques that day.

It's just a shame the game in question was Super Smash Bros: Brawl.  Ah, well, every great story needs a tragic twist.

Default_picture
July 20, 2010

I camped out for the 9AM release at my local Wal-Mart. It was a blast, save the fact that it was NOVEMBER AND COLD. I went with my then Finacee, her sister, and my friend. There was a Tim Horton's across the street for coffee/hot chocolate runs, but they were few and far between. We got there at about 11, and got settles in. There were Wi-Fi Mario Kart games, some catch with a teenis ball someone found, and lots of game talk in general. Everyone had a good time, and I'll be doing it again for the 3DS launch. My (now) wife wants to go dressed as a Gamecube, and I think I might encourage that.

Stoylogosmall
July 20, 2010

Steve your wife sounds awesome, maybe my upcoming wife will want to dress up as something down the line. 

I stood in line for MW 2 release (not at 9am, i showed up at 10:30pm) and there was a guy dressed completely in a ghille suit...interesting stuff you see. 

36970_440604814609_500264609_5862488_5061095_n
July 20, 2010

@Steve LeBlanc-Brown: I envy you. I can only hope I find a women as awesome as yours.

Picture_002
July 20, 2010

I don't care what anyone says, there's a not a game, movie, device, sporting event or much anything else worth THAT experience.  And at least with certain things there may not be a shot at catching getting what you're waiting for after that initial line. Never had not never will have that problem with a video games.

There's just a level of fanatism I don't have and have no interest in ever acheiving. If yo actually enjoy this, more power to you. We'll just never relate.

Default_picture
July 21, 2010

I've worked a few.  The highlight was for Guitar Hero Aerosmith.  One person came in, didn't realize that the $60 didn't include a controler and demanded his $5 preorder back. 

I should add that this was the most people I've ever had for a midnight release.  Guess a Blockbuster in a suburb of Cleveland isn't exactly where everyone thinks of going to get their midnight release.

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