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JIM WARRENFELTZ
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"problem with most of your ideas is that they offer no monetary benefit to the game producers. As Deep Throat said, "Follow the money."
Kill the Preview Cycle-
Why should publishers stop hyping up gamers for their game? So they can hypothetically earn more by allowing a conversation about the game to develop? If a game is good, conversation develops now, with the preview cycle. If a game is not so good- then by all means the publishers want the hype-train previews to continue, and get suckers buying their game day one.
Much Cheaper (and Shorter) Games
Just because a game is 5 hours versus 10 hours doesn't mean it took half the money and time to make and promote. There are fixed costs in marketing, asset building, game mechanic design that aren't halved by having half the levels.
No Really, Shorter Games
Sounds like you're growing up and getting some adult responsibilities. Step off the hype train for a while, and it doesn't matter if you're playing only one game for a month or two. You don't have to play everything that comes out.
Develop Platforms, Not Brands
This makes sense for a certain type of game, but not for everything. What kind of platform is Halo 3? Multiplayer maps? Additionally, not every household is online. Many are, but don't buy add-ons online. Why shouldn't publishers slap a sequel number on a box and ship it to Walmart? It'll make them more money.
In-Game Advertising
This is the only thing that will make publishers more money, and not coincidentally it's the only thing I see being adopted widely.
Iterative Consoles
This has been discussed thoroughly above. I don't see it happening, for the above reasons, and for one more; Xbox 360 won this generation by being the first out the door with a new console. Gamers crave the new experiences that can only be done with more powerful machines. Of course, I don't say there can't be an open, iterative console available. It's called the PC.
Embrace the Used Games Market
Publishers would love a cut of the used games market. Retailers would love a larger margin on the new games market. So why can't they come to a new deal, as you suggest? Because the new games and used games retailers are different organizations. Gamestop isn't going to knuckle under so that Walmart can have higher profit margins. And how would you control the grew market that is eBay and Craigslist?
Interesting suggestions. But they're from the consumer POV, not the business POV, and the consumer isn't calling the"
Tuesday, January 05, 2010
