GEOFF BIRCH
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"A lower price point would not end piracy, but it would create more genuine customers.  I think we can see from Steam sales and the data they've given out (ok, often only in broad statements) that there are a lot of core PC gamers who are limited not by their appetite and free time (ok, maybe by their free time, but that just makes us all grow our piles of shame) but by their wallet (in terms of weighing up a game purchase vs many pints down the bar with their friends for an extra night out that month).

Economics says to take people for as much as you can, so there will obviously be a month or two of gouging from people who want a game asap (currently PC gaming is anything from £17.99 to £30, inc tax, for a new title in the UK - partially because a loophole allows games priced at under £18 to be delivered sans 17.5% sales tax) but over the first year (especially for games that have a strong DLC component) this should really drop down to maximise sales.  After a year then we're talking more casual sales or capturing people who weren't all that interested in the title (this is where I think the sub-£10 Steam prices can really make a killing)."

Wednesday, March 24, 2010
"n breaking down the GPU numbers, I noticed that despite a continued drop for the most popular card, the 8800 (and I'm betting the vast majority being the 8800GT 512MB), the GPU that powers it (nVidia's G92) continues to show strong with increasing numbers for both the 9800 and GTS 150. While an impressive 1 in 11 of those surveyed had an 8800 based card, when you add in the other listed G92 based cards that goes up to 1 in 6 (figure may be higher as there are quite a few unlisted G92 cards that will be in the Other bra"
Wednesday, December 02, 2009