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One response that I have is that I want you guys to watch assuming that the mobile and social media crowd does not care about the coverage of the products they buy. That is just as likely a situation of lack of coverage as it is a lack of desire to read said coverage. Of course casual gamers are not flocking to games media yet. We are not even taking the time to try to speak to them, and the few times we do, it usually has a decidedly negative and sarcastic tone.

When a game like Legendary, which was obviously a steaming pile of crap the first time I saw it, can get previews giving it benefit of doubt positive coverage, but every mini-game collection gets treated like trash or ignored; I see that as a problem.

We are not getting the casual crowd to take part in our dialog because our side of the dialog is, "You guys are so lame with your casual 'games.' Why don't you buy a console and get a freaking life?" The more we assume that 'casual' gamers don't read game magazines, the more we assure that they won't. Provide a service, like showing them the best available free games, sales, or new games, and watch your audience grow. Isn't that the point of being in business anyway? The last I checked, games journalism was still a business, no matter how much we want to act like it is just a culture and things like profits and growth don't matter.

I would love to see the results of this survey: Take one article for the next CoD game and have Activision promote it, then have another article about Farmville and have Zynga promote it. I would be willing to bet money that the Farmville article would get more hits. Why? Because the (potential) audience is so much bigger.

I hope this response didn't read negatively to you guys. I am just trying to show you the flip side. If there is one thing that learning to teach over the last year has taught me, its that making assumptions about people is setting yourself up for disappointment and failure. It is better to always expect the best from people, and then modify your plans for reality once it rears its head. If you make your plans planning on failure and disengagement, then that is most likely what you will get.

Thanks again!"