JOHN KERSHAW
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"For two years my blog was called "Negative Gamer" and it was built on frustration. Originally frustration about how I couldn't critically talk about games without attracting scorn, and later frustration about the games media. But then I realised: I was writing all these very meta articles because I love talking the talk, but when it came to walking the walk I couldn't be arsed. I viewed it as other people's responsibility. But when the people who own, work at and read these tabloid blogs are happy, is it right for me to try to wish them to be what I want? Should you tell a dog not to lick its own balls if it's enjoying itself?

A few months back the name was changed to Nukezilla (http://nukezilla.com/) and, whilst we're still small, we're concentrating on quality over money. My end target is the Newsweek of gaming (lofty and a little crazy, I know). But, I had to realise something; the market for good journalism is tiny. For every one person wanting to read my 1,200 essay on BioShock or well researched news on some indie game, there are a million who want to read some baseless rumour or skim over a "top ten babes of gaming" list.

To get my news I built (and am still building) my own site: http://wire.vg/

It's like an RSS feed, but with voting. It also has trend tracking. That latter part means I can see a computer generated list of the topics that are big in gaming right now without needing to go to some terrible site or other. (http://wire.vg/pulse) The eventual plan is to have Wire.vg earn enough money to support Nukezilla as a real, good website (when you take out the adverts you can do incredible things).

To stagger towards a point to my comment; there are thousands of people like you and me who want all this (God knows there's enough editorials on the matter), and it's our job to drive it forwards. We need to be reading the small sites, retweeting and spreading the word etc. We can't change the broken systems in place, but we can build new ones and try to avoid the traps. It's hard, and it would be nice if the people who made their money peddling tat would change, but meh, it's not going to. Give it 5 years and we'll have something sorted.

Damn, I went on a bit there. "

Monday, July 19, 2010