Mobcast Episode 019

By Aaron Thomas
Sunday, 06 September 2009

Tags: Soulcalibur , Shenmue , Sega , samba de amigo , podcast , Mobcast , Michael Donahoe , Heather Hawkins , Geist Force , Floigan Brothers , Fire Pro , dreamcast , Dan Hsu , Aaron Thomas , 9/9/99

mobcast_600x600 9/9/99 will always be remembered as the day Sega launched its final console. While the Dreamcast had a short run, the forward-thinking design of its hardware still impacts the way we play games today.

During this all-Dreamcast episode, Bitmobbers Dan Hsu, Michael Donahoe, and Aaron Thomas are joined by former Sega marketing guru Heather Hawkins to remember the Dreamcast on its 10th anniversary. The gang relive the system's 9/9/99 launch, ponder the strategy of releasing maracas, VMUs, and fishing controllers, discuss their top Dreamcast games, and talk about their favorite Sega system.

If you'd like to talk with Heather about working for your company or were involved with the Dreamcast launch and would like to attend Heather's industry-only Dreamcast 10-Year Reunion Party, contact her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Don't forget, you only have until the 12th to submit music for the Mobcast intro. Details can be found here.

Email the crew at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Comments (12)

I am surprised none of you all said Spawn as a game of choice.

Toby Davis , September 08, 2009

Great episode!!! What I found fascinating was hearing about the Launch from Heather's point of view. I have never thought about how a PR person handles such a thing.

Lance Darnell , September 08, 2009

That was the best intro and out-tro ever for an episode of Mobcast.

Rich McGrath , September 08, 2009

I'm glad PSO was mentioned at the end by Shoe. I spent a lot of time playing that game. I could have done something more with my life, instead i spent day in and day out playing that game. I'd spend the middle of the day playing to level up my characters to get online at night and play with friends.

I put in the game yesterday and checked out some of my old characters. What a trip down memory lane that was.

Tim King , September 08, 2009

great podcast. my favorite dreamcast games are jetgrind radio and crazy taxi. The DC was the first console i ever bought on launch day with my own money and it still holds a special place in my entertainment center.

david ormsbee , September 08, 2009

Floigan Brothers was released in the US. And, it did suck.

Ronald Zimmerman , September 08, 2009

who were those people at the end praising dreamcast and when were their statements taped?

johnmarzan , September 08, 2009

Best Mobcast yet! Man, I think we found a winning formula for an phenomenal Mobcast (Crew + Former Company/Dev Employee + Nostalgic Mish-Mash Relating to Employee = WIN!)

Mmmmm.. memories..

Stephano Nevarez , September 08, 2009

wow what a great look back. Heather was awesome, good to see someone from the inside still has a soft spot for such a great system. That was truly the last hardcore console for the die hard gamer. Things today arent so good. I wish i could go to that party in SF.....

PS i knew Shoe was going to say Soul Calibur cuz i remember reading in EGM about the rivalries and tournaments and how Crispin was cheap or something and also Kraig Kujawa always knocked people out of the ring....something like that, my memory is hazy lol.

RIP Dreamcast and RIP (kinda) EGM!!!
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Matt Swain , September 09, 2009

can somebody post a photo of heather hawkins back in her sega days?

johnmarzan , September 09, 2009

when the EGM dreamcast 9/9/99 came out, the editor-in-chief then was John Davison, Crispin Boyer was Features Editor/review crew, Dan Hsu Previews Editor/Review crew.

johnmarzan , September 09, 2009