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Not Just Sex Tips: Reviewing the Games of...Cosmopolitan.com
Spring_quarter_senior_year_011
Thursday, July 08, 2010
ARTICLE TOOLS

Editor's note: Rachel digs into the free games on Cosmopolitan.com so that you don't have to. We don't normally post reviews on the front page, but then we don't normally get reviews of games about matching shoes and pathologically subservient boyfriends. -Demian


If I asked you to think of ways to describe Cosmopolitan magazine’s content, what would you say? I imagine the list would read something like: sex, fashion, sex tips, celebrities, naughty sex tips, men, and sexy sex tips. Imagine my surprise, then, when I noticed that Cosmopolitan.com has a page called “Free Games.”

In a previous post, I explored how women's magazines cover games and was subsequently left unimpressed by my findings. Basically, most women’s magazines portray games as a juvenile pastime that serves only to distract men from your feminine charms. This strikes me as sad, considering that with the advent of Facebook and iPhone gaming more women than ever play games.

So is Cosmo finally giving games the boost other women’s mags have not? More importantly are the games any good? Find out as I review three of Cosmopolitan's games! Sorry, no sex tips.

 

Strip Poker

When you first begin to play a game of Strip Poker (found here) you're asked to choose the man who will strip for you. They have names like Towel Tease and look like boring, white-bread male models to me. I think I chose Cabana Boy but, as they all looked so similar, it was hard to tell. 

Immediately when the game began I was confused. I know how to play poker, but this game didn't make all that much sense. So I clicked on "help" and this is what I got:

First of all, the betting is a lie. The button that says "bet" does nothing no matter how much you click on it. Basically, the game is a watered-down version of five-card draw. The gameplay ultimately amounts to dumb luck. Sure, you can hold cards, but it rarely seems to matter. 

This is as far as I got before succumbing to extreme boredom:

No sane woman should spend time on this game. The Internet -- hell, any given issue of Cosmpolitan -- can provide plenty of nearly naked men to ogle.

When I started playing I was hoping Strip Poker might be a tongue-in-cheek, feminist take on crap like The Guy Game. I was clearly giving Strip Poker too much credit.


Boy Toy

Boy Toy is a time management game ostensibly about a man trying to prove his love to his girlfriend. In actuality, it's the tale of the most pathetic man in existence, the titular Boy Toy. All Boy Toy wants to do is make his girlfriend happy. And the key to this Cosmo Girl's happiness amounts to making sure that she never experiences anything remotely irritating. She doesn't want a fancy meal, roses, or poetry; she wants to sit in peace while you eliminate anything remotely bothersome.

Observe what's going on here:

Boy Toy is introducing his girlfriend to his parents for the first time. He's sitting next to her, presumably catching his breath, because in the last few moments he has made coffee, baked cookies, and started a fire. But note that Cosmo Girl is still irritated. Why? Because Boy Toy's pooch is currently humping the chair that Cosmo Girl is sitting in. 

That brings us to a running theme in Boy Toy: Boy Toy does everything right, and yet the whole world is trying to ruin everything this poor whipped fellow has achieved. 

Just look at this screen:

What really disappoints me about the Boy Toy narrative, however, is Cosmo Girl's lack of imagination. Seriously, if I had a man in my life that eager to anticipate my whims, I would sure as hell think up some better whims. Baked goods?! Really, I expected more from a Cosmo Girl!

Oh, you're wondering about the gameplay? Boy Toy is actually a fairly compentent time managment game. It was short and simple, but it's hard to criticize a free game for that. If you're someone who likes time management games, you could certainly do worse. That said, the controls glitched at times, and like Strip Poker, the instructions were often incorrect.


Shoematra

Shoematra is a Bejeweled clone for shoe lovers who think the original Bejeweled is too difficult.

As you can see, this is almost exactly the same as Bejeweled, except with a lot more shoes. The critical difference here is that you can swap tiles around whether you create a match or not, which pretty much eliminates any challenge unless you're colorblind.

The saddest part about Shoematra's crappiness is that I would imagine that many of the women who play this have also played the real Bejeweled, which, obviously, is a far better game.


So it would seem that Cosmo's games are failures. Even so, I hope they are indicative of more women -- and women's media outlets -- thinking of games in a positive light. 

 
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Comments (10)
Jayhenningsen
July 08, 2010 07:22

That sounds...horrible. Thanks for taking one for the team! (Not that I would have been tempted in the first place.)

Lance_darnell
July 08, 2010 07:51

I think Boy Toy was modeled after real life examples..... ;) kidding! Kidding! (I'm not kidding)

Brett_profile
July 08, 2010 08:17

Personally, I'm waiting for the HD remake of Boy Toy on PS3 before I play it.

Dan__shoe__hsu_-_square
July 08, 2010 16:15

I came here for sex tips...thanks for nothing! But funny idea for a story. :)  Nice work.

No-photo
July 09, 2010 03:06
My goodness gracious. Anyway a quote from this article definitely rang a bell: "Basically, most women’s magazines portray games as a juvenile pastime that serves only to distract men from your feminine charms." Except for the 'distraction' part, the definition perfectly applies to my real life experience in trying to talk to people (boys and girls) about videogames. Always ended up as the 'kid who still plays that juvenile crap'. Ha.
No-photo
July 09, 2010 10:24

give it time, they're still trying to figure out what kinds of games appeal to its reader base. once they do, it'll be interesting to see what kinds of things they'll review and throwout toward its readers and by what metrics they'll use to deem a game good or bad because I'm sure its a lot different from what regular gamers think of.  its kinda insane if you think about how specialized different game audiences are getting now. 

Spring_quarter_senior_year_011
July 09, 2010 10:55

@ Omar, I agree that it must be difficult to know what kinds of games readers of Cosmo would want to play. That said, it seems like the games are almost a caricature of what people assume all women want. Women like shoes right? So they make a game with shoes in it. I realize that these games were meant to be fantasy, but they felt painfully stereotypical to me.

No-photo
July 10, 2010 13:56

Shoematra would've been more interesting with pictures of Shoe, instead of shoes.

Also: Rihanna's forehead is huge.

No-photo
July 11, 2010 18:15

@Rachel, oh yeah, completely, they have no idea what they're doing. and the worst part is, this is best the cosmopolitian braintrust can do! imagine sitting in on a brainstorming meeting, mini mall tycoon: make your own mini mall with every lame tween store you can think of! socialite sims: bing and purge in real-time, get microtransactions to pimp your character out with real gucci bags and extensive dialogue trees to get your trust fund money from your locked bank account! its like the real thing !

i dunno though, whats that websites core readership anyways? would they even care or notice? i dont think they would, i think cosmos only doing it for the associated ad revenue theyre able to generate because of the games, and most of the people that play are just looking for a distraction from a TPS report or a crying kid. i want to say that they'll eventually become better but if they can successfully carve a niche with that drivel it'll just get worse. or they'll just buy out popcaps. 

No-photo
July 13, 2010 07:38

Rachel, you are a masochist.

Great article though, nice insight on how companies are trying to experiment with female interests through games.

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