I've been paying attention to what average people like in their entertainment, and comparing it to sites like Metacritic and Rotten Tomatoes. It's become pretty damn apparent to me that critics serve no purpose, or at least, they don't serve the purpose they're supposed to.
Most people who care about the video game industry will tell you that they want it to be taken more seriously among the mainstream. It may be fun to entertain the thought, but I don't think it will ever happen. And really, do we want it to happen?