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Are Video Games part of the Cultural Ghetto?
Dsc00669
Thursday, January 21, 2010

I’m going to admit something that should come as no surprise: I enjoy reading comics. In fact, I’m willing to wager that many of you reading this also look forward to Wednesdays and the promise of new titles hitting the shelves of your local comic book store.

Yet if you were to publicly admit to being a fan of Green Lantern or The Fantastic Four, you’re likely to get more raised eyebrows than if you said you played Modern Warfare 2 or Madden 2010.

So why is one hobby looked upon with scorn while the other is safer to admit to in mixed company?

Chris Hecker believes he knows the answer.

At a keynote address at last November’s IGDA Leadership Forum, Hecker, a respected independent developer, warned that video games were at a crossroads. “If we continue on our current path, we'll end up in the pop cultural ghetto where comics are.” He went on to state that “games will be the preeminent art and entertainment form of the 21st century – if we don’t screw it up.”

There it is. Comics are the bottom rung of the cultural ladder. But are video games in danger of joining them?

I don’t see it happening for two key reasons:

1) As bad as Jack Thompson is, he’s no Frederick Wertham: A psychiatrist by trade, Dr. Wertham wrote the book Seduction of the Innocent in 1954 that claimed comics were responsible for juvenile delinquency, homosexuality, and Communism. Spurred by the book, the U.S. Congress got involved and recommended that publishers adopt self-regulation. The Comics Code Authority was created, a de facto censor for the industry that not only buried the top publishers of the day but crippled the medium’s momentum into the mainstream – a cut so deep the scar is still felt today. It’s fortunate that no detractors of video games today are willing to make such fanatical claims and the ESRB is a regulatory board, not a censorship agency.

2) Comics aren’t looking to expand their readership: Aside from the sporadic re-launch of a marquee title like Batman or Iron Man to draw in new readers, comics are laser-focused on the same audience they’ve always had: under- or overweight guys with bad personal hygiene that live in their parents’ basements. Video games, however, are actively looking to broaden their appeal, as anyone who’s bought a Nintendo Wii or spent countless hours playing FarmVille or Mafia Wars on Facebook can attest. With easy, intuitive controls and a low barrier to entry, more people are likely to call themselves gamers than pick up an issue of The Flash.

So, no, I don’t necessarily agree that video games are in the cultural ghetto. If you’ll excuse another crude metaphor, video games are in the cultural suburbs. They enjoy a healthy existence in the pop culture spectrum between books and television with an audience that grows wider and more accepting of them with every passing day. For the most part, it’s a safe and comfortable existence.

However, I also believe that video games can’t stay in the suburbs forever.

If we hope for games to someday be taken seriously as a medium with depth and substance, they’ll need to evolve and develop along with the audience. Much like kids growing up in the suburbs, they can’t hope to reach their full potential unless the dare to venture out of the security of the familiar. It’s a challenging and painful process to be sure, but unless developers are willing to take chances and occasionally break from the safe bet of Call of Madden Rock Band Hero, video games will eventually be disparaged as a medium that delivers no meaningful or worthwhile experience, much like comics books are today.

The burden of responsibility also lies with us as gamers. We should expect, even demand, more of games. There’s nothing inherently wrong with enjoying titles like Left 4 Dead 2 or Street Fighter IV. Much like The Avengers or JLA, they’re enjoyable distractions of little substance and lots of style. We should also desire to see games like Heavy Rain and The Last Guardian that push emotional boundaries as well as technological, much like how we should be familiar with comics that attempt to raise their profile, like Art Spiegelman's Pulitzer Prize-winning Maus or Alan Moore’s Watchmen.

It’s unlikely that video games will be discussed in The New York Times anytime soon as Chris Hecker hopes they will. But I do believe that the day is soon approaching where discussing games at a dinner party will be met with thoughtful discussion instead of sarcastic contempt. At least, I hope they will.

In the meantime, I’m going to enjoy this week’s Green Lantern Corps.

 

 
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Comments (15)
Jason_wilson
January 20, 2010
Comics aren’t looking to expand their readership


I disagree. Every superhero movie, game, or piece or merchandise exists not to just make the license holder money but to help bring new readers into the comic that inspired it.
Dsc00669
January 20, 2010
I disagree, Jason.

Movies like Iron Man and The Dark Knight are less about drawing in new readers as they are for raising box office receipts.

Sure, there is a spike in collected volumes and graphic novels after the movie is released, but most people drawn into comic shops after the movie is released are overwhelmed by the sheer volume of history and continuity and often walk back out without becoming regular customers with subscription boxes.
Jason_wilson
January 20, 2010
@Davin Any property that stems from print -- comics, books, magazines -- that branches into another medium is seeking to see more of its print product. It may not be the major focus -- making money off the new project is, of course -- but for each X-Men film or Jane Austen flick, new readers pick up the books.
Dsc00669
January 20, 2010
@Jason As someone who used to work in a comic shop, I can personally attest that brand new customers that come in after a summer blockbuster was released came in for a collected anthology or a graphic novel that closely mirrored the storyline of the film. Not once did they open a weekly subscription pull list. The 70+ years of continuity for most characters only served to confuse and frighten off potential new readers.

BTW, thanks so much for reading my piece!!! ;D
Jason_wilson
January 20, 2010
@Davin But they came in and bought something.
Dsc00669
January 20, 2010
@Jason Yeah they did. But they never came back.

The point I was trying to make is that they didn't become the hardcore subscription readers that follow multiple titles each month that Marvel and DC cater to. The stunted man-children, if you will.

Sure, licensing their characters for movies and television pays the bills, but as a medium, comics have a low-class profile because they continue to focus on the same readers without drawing new ones in. Not housewives or the elderly, as video games have managed to do.
Jeffcon
January 20, 2010
@Jason and Davin I like the discussion you guys are having, but you are both missing the point. They are trying to reach new audiences by creating film and merchandise. Not by doing something interesting and bold with the comics themselves. The comics themselves are in fact not really trying to expand beyond the audience they have. In fact they are designed to keep that audience as happy as possible and the rest of any potential market can be damned.
Dsc00669
January 20, 2010
@Jeffrey Actually, the point of this article was to voice my concern over video games becoming as stigmatized as comics are in the course of time, which I hope doesn't happen.

As to the point you are raising, I agree with you: comics don't cater to anyone other than the same readers they've had for the past 70 years. And if they don't cater to other audiences, like video games have, then of course they're not going to invite intelligent discourse and be less derided.

Just because Iron Man and Batman show up in summer blockbusters doesn't mean that all those people are going to start subscribing to the monthly books. People will enjoy them and forget about it when the next big movie comes out.
Dsc00669
January 20, 2010
And thanks for your input, btw. ;)
Default_picture
January 20, 2010
I agree that video games have a bright future, but I still think they're an unknown to many people. Depending on where you live, there are still a lot of people who are ignorant when it comes to video games and think they're child's toys. I think people living in bigger cities on the west and east coast are generally more aware of games, but there are still a number of people in America who know nothing other than games rot your brain.

Still, I liked this piece and your comparison to comics. You brought up a lot of great examples, and it's definitely an interesting topic to discuss.
Dsc00669
January 20, 2010
@Brian Thanks, I appreciate your input. With any luck, we may see them discussed seriously in the New York times yet.
Default_picture
January 21, 2010
Video games most likely will reflect the way comics have gone...and film. How many Hollywood juggernauts would you consider thoughtful, emotional films? I have a hard time thinking of one. Pirates...Transformers...even Avatar are all soulless, set-piece chewing dumb action films.

The thing I think you are overlooking, Davin, is that indies have always pushed the medium forward. Whether its The Sopranos on HBO, Scorsese in the 70s, or Braid on XBLA. Corporations will always play it safe, following consumer trends and franchise establishment. The real question is will indie game developers be able to develop larger projects with limited resources and will they ever receive the funding and support of investors/media/public.

If you look at trends in the modding community and indie games, there has been an exponential rise over the years bringing to mind films of the 60s. Indie games used to mean "janky college project", but now 'Splosion Man, Braid, and many others stand up there as some of the best of their genre.

Creative individuals are always out there and always creating, unlike comic books/novels, they need a lot of support to realize their potential. Here's hoping for a future of many more Portals and many more Valve to nurture creative game designers.
Dsc00669
January 21, 2010
Thanks for your response, Allistair.

I wasn't claiming that Hollywood blockbusters were advancing the medium of film at all. It's films like The Hurt Locker and Up In The Air that do, or at the very least make a more meaningful impact on the viewer instead of wanton violence and explosions. And that's what I'm hoping to see in games down the line.

It's true that independent auteurs do much to bring fresh perspective the mediums they work in, especially in games with the XNA initiative and the Independent Games Festival. And it's my greatest hope that it's that same perspective and energy we see when those indie developers are inevitably snatched up by bigger companies to make big budget games.
Pshades-s
January 21, 2010
Isn't the main reason video games aren't in the cultural ghetto the incredible amount of money they generate each year? Maybe I don't know my comic book history, but did they ever pull in the levels of cash (adjusted for inflation) that games do now?
Dsc00669
January 21, 2010
@Daniel One of the main reasons that video games have avoided the cultural ghetto is the revenue they generate. There's too much at stake for them to be totally disregarded. However, in terms of actual cultural significance and impact, their influence is tiny. And comics never generated the type of revenue that video games did. Even today, a best selling title is lucky to hit 250,000 copies. At $3 a shot, you can see it's not the cash cow industry that video games are.
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