If you think working in a game store is an easy job, you are so very, very wrong. Apart from the lack of hours and typically just-slightly-above-minimum-wage pay, employees are required to field numerous complaints from customers -- often times without adequate tools to do so.
I know what I'm talking about here. I've spent the last five years working in video-game stores. The most frustrating part of my day is trying to explain to someone why I can't miraculously fix their console/controller/memory card. I don't have an easy way of saying that their kid jamming a sucker into their Wii's disc drive is the entire reason it stopped working or that ring scratches are caused by someone moving their 360 while it's running. Providing honest responses ends up with angry people calling my boss the next day and my boss telling me to be less direct with my answers....
Nintendo did try helping out the tired, overworked employees like me with their customer support line. While every company has similar systems in place now, Nintendo paved the way in the early '90s by advertising their help and providing store employees with all the tools they needed to explain problems to curious, and often irate, customers.
This training video details the type of customers I deal with on a daily basis, but also showcases Nintendo's wonderful approach to facilitating support. I wish I had a chart to point to now that says "see this scratch? You did this."










