Day one DLC isn’t a crime, so why do so many gamers act so offended when it gets announced? Casey Hudson, the executive producer behind the Mass Effect series, is no stranger to controversy created by his games. The upcoming Mass Effect 3, much like its predecessor, will feature a significant portion of DLC. At the announcement that the “From Ashes” DLC, which features a new squad member, will be available to purchasers of the Collector’s Edition at no additional charge but everyone else will have to shell out $10 for it at launch, upset gamers took to various forums and Twitter to protest.
This got me thinking. What’s the big deal, really? Hudson tried explaining this on Twitter, saying that it can take months from when a game is content-locked to when it is actually ready to ship. (https://twitter.com/#!/CaseyDHudson/status/172503190946856961) In that time, it appears that these developers would have nothing to do. Creating extra content for the game is both a logical and financially sound decision. In many cases, game studios will have to lay off a number of employees after a game goes gold. This allows the studio to continue employing people that can add to the game, and DLC has a much shorter development time and cost than the content on the game disc.
But who cares about some programmer or writer or animator? They aren’t the ones paying $60 for the game! Well, sure…but upset gamers need to take a step back and realize they aren’t really being wronged or hurt here. They are paying for the game, and this is a choice. Paying for DLC, day one or otherwise, is the exact same thing. As a consumer I can choose to buy the game and the DLC, buy just the game, buy the DLC on sale at a later date, or buy the inevitable GoTY/Ultimate/Here’s-All-the-DLC Edition in a year. If I am really offended, I can choose to not buy the game at all. All of these are valid choices, because video games are a luxury and no one is ever coerced into buying one, or a part of one, or additional parts of one.
We, as a community of gamers, need to realize that we come off as childish and entitled to the very people we are buying these games from. Is this really how we want to look?










