Friends for Ten Minutes: GameCrush, Your Online Hostess Bar

Itsame_
Monday, April 19, 2010

Editor's note: I don't usually look at a website and think, "Huh, I hope this fails." But sometimes I do. -Demian


Just when you thought the world couldn’t become a lonelier, crappier place, GameCrush ups the ante on the level of despair the Internet brings to a new generation. What is GameCrush? Let's go to the press release:

“...an entirely new interactive social gaming experience allowing gamers to meet, match, and pay to play online games with other users (PlayDates). GameCrush is the only online service that allows gamers to choose a companion to spice up their favorite online games. Both Players and PlayDates define the experience they want -- either “flirty” or “dirty,” choosing from some of the most popular console titles and casual web-based games.”

Great. And thus opens a new gateway to seclusion, awkwardness, and concepts mildly taboo in American culture. Granted, companionship has always been for sale, but typically it’s for a late night fap session via a 900 number or a dirty street corner....

 

I first heard about GameCrush from an article by Daemon Hatfield, and the idea seemed ludicrous. It still does. Why anyone wants to pay $6.60 for ten minutes of ego boosting from the opposite sex in online competition is beyond me, but apparently “we” do? Or so GameCrush leads us to believe, as the public beta has crippled their servers and the site is currently down. Their page currently reads:

“The GameCrush Public Beta is temporarily unavailable due to the incredible user response (more than 10,000 inquiries in five minutes). We are adding new servers to provide players with the best PlayDate experience possible. Games with GameCrush PlayDates start at $6.60 for ten minutes.”

Online gaming has certainly taken the community by storm in the latest console generation. I recall spending late nights in my dorm playing split-screen Halo matches with my friends, but now I have the option of pwning 256 strangers across the globe.

For some, this may have isolated us more than ever and the fact that a site like GameCrush could exist confirms that. While I engage in co-op gaming with the opposite sex (i.e., MY GIRLFRIEND) on a regular basis, online gaming has never filled a need outside of sharing a game. When I game online with friends and family, it's fun because those are people I relate to and with whom I share conversations. The same goes for when I am on the couch at home, gaming next to my lady friend.

I shudder to think of a future where human interaction is limited to a headset and web cam. Perhaps people are too busy for interactions outside the bare necessity these days. So when they get home from whatever it is they do, they find it easier to buy friendship, rather than build it.

Another thing about this that I find amusing: Sega’s recent release of Yakuza 3 in the West. In Japan, this game prominently features hostess clubs, but the company removed these gameplay elements for the U.S. release because Sega felt it “wouldn’t resonate as much” with Americans.

However, looking at hostess clubs and the niche service that GameCrush hopes to offer...I can’t seem to distinguish a difference. A hostess club, from my understanding, is a place where a person pays for the attention and affection of another. This attention may only result in a sense of fulfillment, not sexual pleasure; a human connection forged through booze and cash rather than personal time and energy. If GameCrush was actually inundated with 10,000 inquiries over five minutes, well, then I'm sure the concept of a hostess club would have resonated quite well with Americans.

To close, John Donne once said that “no man is an island, entire of itself,” which I take to mean, humans cannot thrive in isolation. Then again, John Donne didn’t have a headset and webcam.


 

If you like this article or other articles by Sean Hinz, please visit his blog @ www.speedracerunt.blogspot.com

 
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Comments (11)
Redeye
April 18, 2010

Speaking as a dateless and loveless social reject, I find the fact that this site exists to be stupid, the fact that it is supposedly trying to market to me an insult, and the fact that people are falling for it to be pathetic.

All it takes is a real conversation with a person who really gives a shit about you to prove that anything and everything provided by 'buying friends' like this is a shallow waste for deluded and selfish individuals who are afraid of real human interaction. Their is no substitute for actually caring about someone and having them care about you.


All that said, actually getting people to care about you is needlessly difficult in this day and age. Everyone is so focused on their own goals and intrests that they rarely reach out to other people, and when people reach out the them they tend to let assumptions about how other people are supposed to act and how the world is supposed to work lead to judging others rather then sympathizing with them.

This sort of desperation for companionship is a sign of a larger social issue. If people are this desperate for someone to acknowledge their existence in a positive way then something is wrong with both how they tackle relationships and how the people around them interact with them.

Default_picture
April 19, 2010

Interesting topic, Sean. I'm sure there are people who'd want this service, but the price is outrageous. I'm not sure if gamers are a good target audience, though. And I completely agree with Jeffrey's response.

Itsame_
April 19, 2010

Jeffery,

I agree with you about the difficulties of building meaningful relationships in this generation. Despite all the numerous forms of social media being designed to enhance relationships, they are instead supplementing relationships. You make some great points in your comment.

and Brian,

I had not thought about what other types of markets may exist for something like this. With the Xbox Live integration, it seemed like Gamers are definitely a target market. Then looking at the other games (mostly browser based) I have to wonder if there isn't a segment of the casual market that might dig something like this. If any readers think of someone other than a Gamer who would buy into this, I would like to hear your points.

Thanks for the feeback.

Default_picture
April 19, 2010

Wow, hahahaa. It's a great concept I never thought of before. $6.60 for ten minutes could go outa hand if ppl get carried away.

Bitmob_lost_woods
April 19, 2010

Reminds me of the time when we noticed that a friend of ours was going to strip clubs because he though one of those girls would be his gf. When he mentioned that was wanted to help the stripper with her car payments, we had an intervention for him.

Some lonely people will get drawn into this out of lonelyness and a love of gaming, but at about the same cost as a lapdance, I can see some credit cards being drained. 

On the other hand, I wonder if the gals at Gamer Crush are paid well for their "services"?

Default_picture
April 20, 2010

Yeah, this seems like the most lonely pathetic thing to ever surface. I read about this somewhere a little bit back and it has fueled my hatred toward the female companionship industry even more than before. Phone "services" and those shitty webcam sights where bad enough... but now this? I'm lonely but I'm not THAT lonely, haha.

 

Besides they probably all suck at CoD.

Default_picture
April 20, 2010

Good on them for finding a market for this.  Gouge idiots where you can, its like economic darwinism.

Default_picture
April 20, 2010

Great article! My only comment on the issue is that I see a lot of people calling anyone who buys this type of service "pathetic", "idiots", "losers" etc. While I understand these sediments, I cant help but feel sympathy for gamers who get involved with wasting their money on such service. Being a social outcast has to be quite difficult, and many of us (myself included) will never know what it is like because we are surrounded by family, friends and partners. I can definitely see this type of scheme working as individuals who are desperate for affection will waste copious amounts of money on fickle forms of attention. And if these "Gamecrush" girls act how I expect them to, they will lead said individuals on and make sure they keep coming back for more.

Redeye
April 20, 2010

@Robert speaking as somewhat of a social outcast, I can see where the well of intrest for this kind of thing springs from, but when dealing with exploitation like this you can't deal in tolerance. The people who actually use these services need to know it's stupid and dangerous to their social health and their bank account. You can't just saw 'aww, that's sad' and then keep a safe distance and let them be sabotaged.


Having sympathy for someone who is an outcast is no substitute for helping them. Instead of laughing at the exploitation like Lucas, or trying to shield people from their own mistakes by telling people to not insult them, tell anyone you know who is actually interested in the service that it is bad (perhaps show them that hooters parody episode of south park), and try to help socially isolated people you know by being supportive of them and being a good friend.

Default_picture
April 20, 2010

@Jeffery I agree with your sediments, however; I did not mean to imply that I “pitty” these people, I meant to say I have compassion for them. I think the first step in helping someone who is in need, is having compassion for the situation they are in. By calling someone out and saying what they are doing is stupid, you put them in a defensive state right from the start. Even if you have good intentions in making a difference in their lives, they will not be very receptive. If I knew someone who was involved with this type of activity, and were sinking large amounts of money and time into it, I would definitely confront them about it and try to help them out. Just becoming closer friends with someone can lift their spirits and confidence enough to lift them out of the isolation they are feeling. 

Itsame_
April 20, 2010

You guys are awesome, thanks for all the great comments.

I actually had a friend on Facebook make a comment that the only reason the server crashed, is due to this site being linked on Penny Arcade. Anyone support that theory?

Link:http://www.penny-arcade.com/2010/3/31/

Thanks again for all your support and @Lucas, I hope you don't mind if I steal that term "economic darwinism" one day.

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