The Industry is Changing, and I'm Scared

100media_imag0065
Saturday, January 23, 2010

One of the worst feelings a person can have, in my personal opinion, is that of helplessness. Being completely powerless over something and seeing absolutely no way to change it. It feels awful, and because of that, I will try my hardest to avoid experiencing it as much as I can. Sometimes though, I just can not avoid it, and recently I have had to come to terms with it and accept that I am powerless over the direction the gaming industry is taking. I realized that I must really love this industry to get so worked up about it. It is completely true, I really do love it. So you can understand how hard it has been to watch something you love turn it's back on you. Some may scoff at this, but watching this industry alienate the Hardcore Gamers in favor of Casual Gamers is tearing me apart, and I need to vent on the subject. Here is my plea to the industry.

 

Most of this may just be a simple history lesson of the past decade or so, along with my ever vocal opinions. You've been warned.

 

I have read plenty on this subject before, as I am sure you have as well. There has been plenty of heated arguments over the impact of the Wii, and the casual craze. Some believe that this is good for the industry. The Wii has brought a whole new demographic to gaming, and to some, this can bring nothing but good. I can see their point. Having non-gamers suddenly understand the industry and begin gaming will spread the appeal of games and help cement them as the leading form of entertainment. That obviously does sound like a good thing, and it can be hard to argue it. However, the other argument is that while this may have helped non-gamers opinions of games, it has also changed the opinions and strategies of developers and publishers. Suddenly, the hardcore gamer isn't as important as this new "casual" gamer. Sure, it is always easy to fall back on the hardcore crowd if they are in need of some cash, but the casual gamers have a certain ignorance that can be milked of many shiny pennies.

 

So, who is right? I do not know, but I can tell you what I see, and that is that games and gaming as we know it is going away, and a new era of games is coming in for a crash landing. What does this mean exactly? Well, it means that a huge money train is blazing past Microsoft, Sony and Nintendo. The train is carrying millions of gamers. Only, the hardcore gamer isn't on that train. The hardcore gamer is sitting at the station, waiting for the next one. The Big 3 are going to milk this new craze for everything it is worth, and there is almost  nothing we can do about it. Nintendo, for instance, has all but forgotten about the core gamers who have supported them for their entire career. Microsoft and Sony stood by and watched Nintendo make more money than they could count, and are currently chasing down that train while foaming at the mouth. Can you blame them? We let them down. The hardcore gamer stood by and let this happen. Of course we aren't 100% to blame, but we are far from innocent.

 

Take Nintendo for instance. They tried twice to capture our hearts. First with the Nintendo 64. The N64 was a great system. We ate it up at launch, and if there is a gamer who reads this that hasn't spent hundreds of hours dominating their friends with double shotguns in Goldeneye I will be surprised. Then, a funny thing happened, we stopped supporting it. We moved on up and started hitting on the new girl on the block, the Playstation. Sure, the Nintendo 64 was more powerful, but Sony was so hardcore. While Nintendo was trying to serve us Banjo Kazooie and Mario Party, we were too busy crashing our $200,000 ride in Gran Turismo and trying to stay alive in Resident Evil. Granted, Nintendo did sort of give up. They simply stopped caring. We stopped seeing releases for the N64, and anything we did see just paled in comparison to the onslaught of awesomeness that Playstation was serving us with a silver spoon. We never looked back.

 

The Gamecube should have been the first sign that Nintendo was changing. I am sure some saw the slow metamorphosis Nintendo was going through, but I was too ignorant. Again, if there is anybody reading this who wasn't flying around in an X-Wing blowing their friends out of the sky in Rouge Squadron I will be shocked. That purple little lunchbox was awesome. The games looked so good, and everything just felt right. I still remember the feeling I got when I saw Metroid Prime for the first time. Awe struck doesn't do it justice. However, the feeling didn't last long, because once again, Sony blew the doors off our brain and came in guns blazing. The Playstation 2 had arrived and we were ready to rock. All of a sudden we were right back where we started and none the wiser. Nintendo was trying to serve us Super Mario Sunshine and Luigi's Mansion, but we were to busy doing flips with a naked dude in Metal Gear Solid 2 and ripping the heads off of mythic beasts in God of War. Again, Nintendo gave up. The games stopped coming, and the PS2 took off into the greatest selling console of all time. It was glorious.

 

If only we had known that Nintendo was conspiring against us. Would we have done anything differently if we knew what Nintendo was up to? I for one would have supported them more. If only I was more attentive, I could have seen what they were up to. The Gamecube was purple for God sakes, but I still did not see it. Nintendo was fed up trying to cater to us hardcore, and they were going to make the riskiest move I have ever seen someone in this industry do. They were going to try and make more gamers. Their plan? To create a system that did not focus on graphical enhancements, but instead ease of use. Nintendo was going to hijack the industry and capture the hearts and minds of humans that did not play games. This new market was completely untapped, and Nintendo was ahead of the pack. When they came out of the gate, they were ready for war, and no one was ready. Nintendo stole the industry.

 

Now that the history lesson is over, where are we now? Well, Nintendo succeeded. We are in a gaming economy filled with both the hardcore and the casual. Nintendo did the impossible, and single handily created an entire demographic out of thin air. Or did they? The casual market is an allusive bunch, aren't they? One minute they are making Wii Play the most successful game ever created, and they next they are letting down almost every third party publisher who tries to captivate them. I have met people who believe they do not even exist.  Are they actually real? Do they exist, or was Nintendo just in the right place at the right time? This is the most important question, because this ties into everything. The answer to this question will decide the fate of the entire industry. And we will have an answer soon, because both Sony and Microsoft will answer it for us.

 

Most hardcore gamers started seeing the changes less than a year after the Wii hit, especially when you only look at Nintendo. Their games were childlike, and after an initial push by the third party developers to cater to the hardcore, their failed attempts were replaced with Mini-Game compilations and more childish shovelware. By that time we had already accepted it, and I was personally glad that this new market of gamers had a console of their own. I never dreamed that my beloved hardcore systems were about to change. Despite that,  I started to see changes in the games I played. Difficulty levels seemed to decrease, and everything began feeling streamlined. Interviews with developers stopped being about how awesome their games were, and more about how their games "appeal to a wide range of audiences". Sure, we still had out Gears of War and our Killzone's, but more and more subtle changes started popping up everywhere I looked. Then, seemingly out of thin air, Microsoft dropped a megaton. Natal was announced, and I knew at that moment it was over.

 

I knew we were done right then and there. We had let Nintendo down when they tried to cater to us, and in retaliation they were going to steal the industry away from us. Microsoft took notice, and when they decided to drastically change their dashboard, it was like raising a white flag. What happened to our hardcore system? What happened to Microsoft? Suddenly I have to be face to face with juvenile avatars every time I turn my system on. This wasn't what I signed on for, this isn't what the Xbox 360 is about. And to this day, I am still furious at Microsoft. How could they do this to me? I have supported them through everything. I bought new consoles when mine broke and they sent me another broken one to replace it. I bought their severely overpriced Hard drive and accessories and dozens of games. I paid them good money every month to use Xbox Live and this is how they say thanks? Essentially giving me the middle finger. Why Microsoft? People argue that if I was really a hardcore gamer than I wouldn't care what the dashboard of the Xbox 360 looked like, and I would only care about the games. What they don't realize is that a console has become about much more than simply the games. It is about the community, and having everything I could want at my fingertips when I turn it on. Unfortunately, I can not experience any of that without having to experience Microsoft's version of a Mii.

I finally answered my own question as to why Microsoft did it. That is where the money is, that's why. When Sony announced their motion controller, combined with Microsoft's Natal, it became crystal clear. Maybe I was an idiot for thinking otherwise, but I never mattered to them. They are going to go where the money is, and right now, it isn't with us. This goes more for Microsoft, Sony still has a chance. Microsoft has made it crystal clear what their intentions are. They are going to try and cater to both the hardcore and the casual. This means that we, the hardcore gamer, are going to get less attention. Surely, I thought, the developers wouldn't be stupid enough to go along with this, especially after how many times they have been burned on the Wii. Boy, was I wrong. Multiple developers announced that they  had multiple games already in development for Natal. They were already on board, and we had no idea.

 

Why are they on board? This is what I want to know? The Wii has proved time and time again the the casual crowd is a very difficult bunch to tame. How is it that they expect to capture them, and why are they so sure they even exist? Look, I am glad that the Wii is such a hit. I want nothing more than to be able to share the beauty of gaming with everyone who wants to experience it. I am not trying to be selfish here. The more the merrier, but I will be damned if my gaming habits are going to have to change to make room for them. Call me selfish, call me jaded, but I did not ask for this. When I bought my Xbox 360 and PS3 I did not buy a casual system. I bought them because they were going to provide me with what I wanted, balls to the wall action that only a hardcore gamer could love. Now I fear that I may soon walk into my local gaming store only to find the 360's shelf cluttered with Mini-Game Collections and shovelware, and there is nothing I can do about it. I am helpless to change it.

 

I have started seeing more and more articles about how game journalists do not want a new console, or how Microsoft is considering Natal to be a new console. Call me old fashioned, but a new console is supposed to more than double the power of the previous. A new console is supposed to wow me with it's graphics and give me experiences that I simply can not get anywhere else. Natal is not a new console. Natal is a camera that let's me wave my arms around and play Mini-Games. Suddenly, the Big 3 think that they no longer need to release new hardware every five or so years, and instead need only to milk the current consoles for everything they are worth first. Who knows, maybe I am alone on this, but I want a new console. I am already tired of what Microsoft can offer me. I have seen everything that the 360 can do for me, but it is too late. They already made up their mind, and changed the industry forever.

 

I have a hard time trying to think about what the industry might look like in another five years. If things keep going the way they are going, I am afraid that we may never have what we did just a few years ago. Sure, we will still get out Hardcore games, but not the way we used to. We now have new neighbors who also want a piece of the pie, and it looks like they are going to get their way. Am I overreacting? I am not sure. Some people will tell me that Microsoft and Sony would never be that stupid and completely alienate the hardcore gamer in favor of an unproven demographic like the casual gamers. However, all I can think about when someone says that to me is how the Wii Fanboys and Nintendo both swore that they wouldn't forget about us either, and look what happened their. Money is a powerful thing, and the developers would be more happy making cheap shovelware that will sell like hot cakes instead of spending millions on a hardcore game that may not sell. Maybe we are the unproven demographic, instead of the casual. We are the ones who let them down too often, and forced them to look at other options. Just look at EA. They answered our call for more original games with Mirrors Edge and Dead Space, but we turned our backs on them just when they finally listened and didn't buy either of them.

 

I may not know exactly how the industry will look five years down the road, but I do know one thing for sure. I have been gaming for over 20 years, and I love it. I love it so much that I will sit in front of my computer for 3 hours typing an article that probably no one will read because worrying about where the industry is headed has caused so much built up stress that I was about to pop. I needed to vent, and vent is what I did. I care about the industry enough to ask you to do the same. If you are a hardcore gamer, I ask that you show it. Buy more hardcore games on the Xbox 360 or the PS3. We may not be able to do anything about what Microsoft and Sony are doing, but we can remind them that we were here from the start, and as long as they are willing to support us, we are willing to stay. I hope they can find a way to cater to both us and the casual crowd, but we can not expect that to happen if we just sit back and do nothing. The casual crowd deserve attention as well, but not if it means that the core gamer needs to suffer.

 

Plus, I want to see what pwning a fool looks like with Unreal Engine 4 on the Xbox 720 one day.

 

 

 
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Comments (12)
100media_imag0065
January 23, 2010
I agree, but the success of Nintendo's casual games has built a fire under the third party publishers. They may not have much success with their titles on the Wii, but they see that Nintendo can do it, and they have to try and figure out how. That is where the 360 and PS3 comes in. If they can't find success with casual games on the Wii, they are going to try on the other systems, and both Microsoft and Sony are going to help them with that mission.
Default_picture
January 23, 2010
I'm sorry, but this sounds awfully familiar to me. Now where have I heard this before? Oh yes. 1995, when the Playstation was released, incorporating a new batch of gamers into the fold, the current "hardcore" shooter set. I don't mean to sound harsh, but this sounds to me simply that you are no longer the "favorite child" and can't tolerate it. I always find it amusing how there's the discussion of how Nintendo is abandoning their "core" audience for more money. Let me make one thing clear: Nintendo has no "core" audience. They never have. A core audience means that without these people, the company would fall apart. Nintendo, by always gaining more and fresh faces, will not fall apart if their self proclaimed "core" audience walks away. After all, it happened before, and they're still here. Nintendo is not going to change their stance to appease a dying market (and let's be honest, any market without any new people in is dying), so the choice becomes to either cling to the old ways and be cast aside, or embrace the new path and continue on. Personally, I made that choice 15 years ago, and I'm happy with it.
100media_imag0065
January 23, 2010
Bobby, I think you misunderstood my article. You see, I never simply insinuated that Nintendo would collapse if it weren't for the hardcore. I actually blamed the Hardcore gamer for Nintendo's failings. This has nothing to do with being a "favorite" child, this has to do with the casual influence affecting the core gamers experiences. Nintendo did not need us, the core gamer, like I stated multiple times in my article. Nintendo single handily created the casual market, and we applaud them for that. The casual market has opened the doors of gaming to an audience that at one time might have been threatened by it. This is a good thing. Nintendo does not need us anymore, and that is fine. They have their new audience. To say that Nintendo "has no core audience" is not true. Quite the contrary, Nintendo also created the core gamers. If it was not for Nintendo, the industry as we know it would not exist. Gaming was in the middle of imploding when Nintendo strolled into town, and the original NES put gaming on the map. Nintendo continued to dominate the market for years all the way through the SNES. There was a massive core gamer following with Nintendo. They began to loose that following with the Nintendo 64. This of course does not include the handheld market. They began to loose the core gamer because they were stubborn and refused to move into more mature territory, this of course was something Sony had no problem embracing. Now, calling the core gamer a "dying" market is very far from the truth. If the Hardcore market was dying, then why is Call of Duty: Modern Warfare, Call of Duty: World at War, and Call of Duty: Modern Warfare 2 all in the top ten grossing games of all time? All of these games are rated M, and are for the hardcore gamer. The problem with the industry isn't that the Hardcore gamer is disappearing, it is that the casual mentality is taking over. If Nintendo hadn't alienated the Hardcore crowd, who knows where they might be today. Obviously it was a very good move for them to take on a new demographic, but they simply couldn't compete with Sony and Microsoft and they had no other choice. The problem lies with the Big 3 thinking they can make more money with the casual market. Of course the core gamer will not be completely ignored, but it will never be as it once was.
Default_picture
January 23, 2010
I don't think it's that scary. I have never had a better multiplayer experience in any other console. The Wii has made it that people who normally hate games want to play them, and it's something the other consoles don't care about doing. If Nintendo had not done this, this would have been a whole 'nother generation of me playing by myself, and I am simply tired of that, especially after the Wii.
100media_imag0065
January 23, 2010
@ William- It was the original Xbox that really revolutionized Multiplayer gaming, not the Wii. Xbox Live was a huge stepping stone to the connectivity we have today. The Wii has done nothing for Multiplayer. Their online component is a joke. Now, playing together on the same screen is different. The Wii has plenty of great games that can be played on the same screen with someone. Still, the Wii did not invent that either. I was playing same screen multiplayer and coop on the NES, SNES, Genesis, N64, PS2, Xbox, etc. Also, you said "The Wii has made it that people who normally hate games want to play them, and it's something the other consoles don't care about doing." This is what my whole article boils down to. The problem is that they [i]do[/i] care about that, and it is already harming the core gamer. They want to go where the money is, and the casual audience is a brand new revenue stream. They don't care about pleasing them, they only care about the money. And we can not blame them for that, they are a business after all. Having new gamers experience the beauty of gaming is fantastic, but not when it hurts the core gamer.
Redeye
January 23, 2010
If you are worried about the future of gaming I wouldn't really worry about the Wii market. The casual gaming scene isn't ever going to erase hardcore gaming because hardcore games still sell. Sure it sucks that Nintendo spends too little of it's time appeasing experienced gamers these days but it's hardly the end of the world. As for people not buying enough hardcore games: I'm broke. I'm buying all I can afford LOL. Also I've never played dead space but I played through mirror's edge because my room mate picked it up. I personally don't see the point in hanging the hardcore gaming banner on that game. It's concept was fun but it's level design felt half finished, it's writing was mediocre, and it's combat was broken and not fun. EA took a hit when pushing it's new wave of hardcore titles because they didn't market dead space properly and pushed mediocre and flawed titles like army of two and Mirror's Edge too hard. If something doesn't sell to the hardcore it's usually a marketing problem or a problem with the game rather then 'us failing them'. I think the track record for hardcore gamers finding and supporting quality titles is fairly good. Even if every gamer alive playing Call of Duty and Gears of War games is crippling game writing by making future game makers think that gamers will tolerate awful storytelling....which you all apparently will.
100media_imag0065
January 23, 2010
@ Jeffrey- I see your point. However Mirrors Edge was a fantastic game. EA did advertise both Mirrors Edge and Dead Space very well. And the great reviews for both of them were certainly read by many core gamers. The problem was that we still did not buy them. This is just a small fraction of a much larger problem though. I really could not care less if Nintendo is trying to appease the hardcore gamer,lol, this is not the point I am trying to make. My point is that Nintendo's success with ignoring the hardcore and catering to the casual market is going to ultimately hurt the core gamers experience.
Redeye
January 23, 2010
Mirrors edge did a lot of things well but overall came off to me and many others as a bit of a missed opportunity, mostly on the forced and pointless combat front. Dead Space just struck me as being something that was popular in some circles but outside of the gaming press I never saw it get much buzz in the circles I frequent. I think it was still hurting a little from the identity crisis it suffered when coming out so close to resident evil 5. It was probably the better game of the two but it lost some thunder against a 'sequel with guns' *chuckle*. EA just really has problems getting gamers to rally around any of it's games with a hardcore fanbase. Even if Dead Space is good and sells decently it just never seems to get that 'die hard' fanbase buzz. I think the problem is that EA's marketing strategy is missing out on the concept of creating a sense of community with it's players. More direct and approachable lines of communication between the developers under the EA banner and fans would probably push them over the top with their marginally successful franchises and soften up their still slightly corperate and stuffy image. As for casual success hurting the hardcore. I'm not so sure. I'll wait to see how the natal and sony motion control launches do but so far every attempt that those two have made to appeal to a larger family audience has completely fallen flat because they weren't the first. The Wii is still riding the last embers of the 'totally popular toy' wave it started at it's launch but nothing i've seen suggests that the casual market is looking for the variety of experiences that hardcore gamers crave. The real money in gaming is to get gamers to buy a ton of games and the hardcore is bullet proof on that front. Thus it seems impossible for them to fall totally out of the good graces of game companies. All I'm saying is you probably have nothing to worry about. Even if major game companies start ignore us theirs still so much profit to be had in our demographic that third parties will be there to pick up the slack.
100media_imag0065
January 24, 2010
The third parties are who I am worried about. Microsoft and Sony are the ones who are making the push for more casual software, but the third party developers are going to be the ones to support it. I can not remember exactly which Developer it was, I think it was Ubisoft, and they announced that they had ten games already in development for the launch of Natal. The fact that they have ten games in Development already tells us a couple of things. First, that these obviously are not big budget core games. And secondly, there's a very good chance it will turn into the Wii's shovelware problem all over again. I hope they prove me wrong and make something great, but more and more developers are announcing multiple games that are going to be ready at launch, and none are for us. I am not being cynical, but it is hard not to seem that way when predicting the fall of modern gaming. I can see a few of the comments here (not yours) are really misunderstanding my point. Casual games are a good thing if it gets more people playing, and not all casual games are bad. I just hope you are right. I hope when all is said and done we still have all the great core games we see on the shelves today, and we aren't stuck with an avalanche of junk.
Redeye
January 24, 2010
You and me both, buddy. i don't like looking at the wii section in wal mart any more then you do.
Default_picture
January 24, 2010
Why does Third part fail on the wii? Honestly I have kind of a nice view into the casual world in one particular sector of it when it comes to the wii. I deal with Retirees in the florida. In one particular area. The villages is the largest retirement community in the world. They are a very active community. And they love their wii. But I have noticed one thing.. they don't buy much at all for their wii. AS in Games. The majority of clients I have visited who have the wii.. play the Wii Sports mainly. I rarely see them having tons of games. I know some who buy the exercise titles.. Like EA Sports Active. But they haven't gotten into gaming. the one thing that Sony and MS needs to understand is that the Wii Console has not become a gateway to more gamers that end up trying out other games! Think of World of Warcraft.. I know many folks who never played pc games before they played Wow. But they have after playing Wow moved on and tried out other games. The Wii is a system that is great for parties . its great to get your grandma/grandpa to play with the grand kids and great grand kids. But its not a system that gets the Grandparents looking to try out either the Xbox or PS3. I always remember the conversation I had with A sales rep of CEllphones.. She admitted that the majority of her clients who bought an iphone shouldn't have. Because the majority didn't have a clue wtf the point of the iphone was. She asked a client who had one for 6 months.. and said " How you liking Itunes?!" The response was..."I-what?" The key that Blizzard and Wow should have taught the gaming industry .. is that if you design a great accessible Game with hardcore components buried deep as you get into it.. Casuals.. can become hardcore down the line! There is nothing wrong with having a game designed in such a way that its easy to start.. but really hard to put down. :) How many console games are really designed in this manner? I Don't see any console games that offer that level of fun and interactivity that gets deeper as you progress. That is the next level of game design I see that could be done for consoles. But sadly they are too busy playing with stupid controllers.
100media_imag0065
January 24, 2010
@ Reuben- You hit it dead on. That is exactly my thoughts as well. It would be fantastic if the developers could figure out how to appeal to both demographics without alienating one or the other. They just can't seem to get it right. They make games too childish and the core gamers wont play them. They think that casual gamers are brainless chimps who gravitate towards anything that has cute characters and a simple concept. Then they make hardcore games too easy or too streamlined, and we hate that. The problem that I see is that they [i]don't[/i] want to have the casual and the core gamers share games. I did a lot of research on this before I began to write this article, and it seems that the average hardcore game can cost anywhere from 3 mil to 200 mil on average. The average casual game normally found on the Wii costs 1 mil to 5 mil, and if they get noticed, they sell like crazy. This is why there are so many on the shelves. These developers can afford to make dozens and dozens of low budget Wii games because eventually one will be a hit and they will make tons off of it. Like EA when they hit gold with their Wii Workout title. This is what I fear will happen to the 360. Why should developers spend 100 million to make a hardcore game that isn't guaranteed to sell when they can spend pennies on a casual game that won't hurt them if it bombs?

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