Separator
The Zen of Gaming Sexism
Bm_luke
Saturday, August 08, 2009
Editor's note: I hate it when gamemakers -- and publishers -- use "sexy ladies" to promote games. It makes gamers look like horny manbabies with only sex on their minds, and I find it insulting to women and gamers alike. Luke shares my disdain. -Jason



Drop dead, Dead or Alive, and back off, Bayonetta, because Tecmo has attained the absolute end point of objectification: TITS ON A WALL!


Click for video
of this masterpiece in characterization

 
TITS ON A WALL! Nothing but big boobies, people looking at them, and an endless expanse of blank space. It's hard to tell if it's the sexist-iest thing that you've seen or a terrifying glimpse into the mind of advertising executives. It's not like Ryu Hayabusa was ever Hamlet, but it's still a daring leap (backward) to go from "one dimensional" to "the girl's ONLY identifying features are HER GIGANTIC BREASTS!"

(Yes, there's the gag with the fingers at the edge of the wall panel and how it's meant to be a ninja failing to hide. So not only are they telling you that she's a big-titted dumb slut, they're also using the big tits to tell you about the dumbness! MISOGYNY BONUS!)

This is not "Whining About Sexism in Gaming Column No. 4,433," as I'm slightly less feminist than an oiled stripper pole. I'm not going to tell guys to stop looking at chests for the same reason that I won't tell them to stop secreting stomach acid.

But I am pissed at the utter pointlessness of the crap that allows people to view gamers as impotent man-children pawing at pads because we can't get access to anything else.

If you like these games, own a Dead or Alive Beachball, or have watched the Bayonetta trailer more than once, buckle up, because I'm about to lay something on you: We have the Internet! It's got more mammaries than you could ever look at, real ones that you could click forever at a pair-per-second rate -- and teenagers will still generate daddy-issues instead of employable skills faster than you can keep up.

You don't need to destroy the credibility of something else to enjoy it! I love looking at the ladies, and I love Lego, but that doesn't mean I want a face full of tit when I'm putting Lego pieces together!

The Internet has already eliminated so many stupid sexisms: Kids don't wait up until 1 a.m. to watch softcore action movies anymore. Modern teens will never know the art of hiding a dog-eared Playboy, in the same way that they don't need to learn to skin a rabbit. Progress!

People ask why fewer girls play games, and this is exactly why they don't. I remember when Samus's gender was a genuine surprise instead of an excuse for skin-tight superlycra. I remember when Chun Li was practically flat chested. And I remember that porn and games are meant to be two different things!
 
0
LUKE MCKINNEY'S SPONSOR
Comments (33)
Default_picture
August 04, 2009
... Women are things.

Please don't take that seriously, I say that a lot... it gets funny reactions out of people.

Any way, I found that to be rather funny. It looks to me to be pure exploitation of how disgusting us men can be. (guy grabs them wile holding hands with his girl friend.) I'm really surprised though at how many guys saw fit to grope wall titties, I mean come on. I myself probably would of just sat there laughing my ass off saying "Wall boobs! Freaking priceless!" I would probably have that same reaction if there was a wall penis... Now there's a idea to get reactions out of people. I just might have to do that.
Default_picture
August 04, 2009
Yea sure sexism sucks and all and you're right about the "wall tits", although I find humor in that (I am a male though)

I don't necessarily agree with your view that having some provocatively dressed females in a game ruins its credibility. I am an honest guy (to a fault, sometimes) and I will admit, I enjoy the Dead or Alive series. Including the beach volleyball games. Why? For a number of reasons, I like the gameplay, online play, friends play it etc. Most fighting games come down to half naked women and absolutely built men, sorta the extremes of both sexes.

If a game is fun, it's fun to me. If I took the jetskiing from DOAX2 (Waverace people!) and put generic white android characters on the jet ski, its still the same game. Yet if I had a choice between white android characters or the DOA gals, I'd pick the DOA gals since I'd rather look at them than plain generic characters.

So my point is just be honest with the situation, sex sells always have and always will. Don't put the blinders on just because you feel there's too much ass hanging out. A solid fighter, is a solid fighter, a solid action game is a solid action game with either a male or female protagonist.

Default_picture
August 09, 2009
My girlfriend was absolutely offended when she caught me playing Tomb Raider. TOMB RAIDER!! When Bayonetta comes out, I'm effed.
Default_picture
August 09, 2009
Bayonetta has hair as her suit which is Awesomeness
Jamespic4
August 09, 2009
Wow. Apparently gamers are disgusting basement-dwelling, porn-addicted mouth breathers.

I need to find a new hobby.

This article and its responses are disturbing.
Default_picture
August 09, 2009
LOL @James ... Really for me it is the concept that the developer took a chance with something different that intrigues me more then anything. 8)
Default_picture
August 09, 2009
After watching the video(commercial),I have to assume that this is a Japanese commercial for NG2S and if that's the case then your making too much out of this.Japanese love them some boobs always have and I'm sure they always will and I doubt that the target audience (Japanese public) find it insulting giving the kind of stuff that is the norm on tv over there.Just have fun with it.
Default_picture
August 09, 2009
That video is fucking awesome, Tecmo is stupid, men are made to look just as ridiculous as women are in video games, and I would have loved to be the person filming that.
Jamespic4
August 09, 2009
I just don't find anything permissible about Tecmo's treatment of women; it's revolting. Rumbles Roses, DOA, and Ninja Gaiden's public acceptance is just part of the lead up to this whole boob wall thing. By buying those games, we as the public, have given Tecmo carte blanche to do what ever they want.

People should really stop buying their shit.
Jason_wilson
August 09, 2009
I can't remember the last time that I bought a Tecmo game, really. Maybe the Monster Rancher PS1 and PS2 games. I know, that sounds silly, but I loved putting my CDs and DVDs into the console and seeing what would come out.
Default_picture
August 09, 2009
I didn't even get the joke until later in the article where it was explained. I agree that this makes gamers look bad. If you're going to try to make something so obviously sexual, at least make it funny or interesting in some way. This is just boobs for the sake of boobs, and boring to boot.
36752_1519184584690_1386800604_1423744_1678461_n
August 09, 2009
I think that more ad companies should start objectifying men by having them not wear pants in games for a while. That way, we'll know what it's like, and then no one will ever do it again.

This shit is ridiculous. Seriously.
Againstthewall
August 09, 2009
I personally don't get why gamers are so concerned with what others see them as. If you like tits then by all means hit up that wall. Sexuality is the best part of our species in my opinion. And celebrating the human form through exaggerated caricatures is as old as recorded time.
Default_picture
August 09, 2009
I swear, I honestly believe that Tecmo is run by a 12 year old boy. This is the sort of shit that makes me embarrassed to call myself a gamer. I'm not saying I'm the pinnacle of maturity (for Christ sakes I still giggle every time one of my friend's fart) but this sort of blatant exploitation does nothing but hurt gaming and its credibility as an art form.
Lance_darnell
August 09, 2009
@Everyone - I had and lost this argument a few years ago, and here is why: YES, Tecmo portrays women as large-breasted underwear models, BUT, they also do the same for men. How many of you dudes have the arms of Ryu Hayabusa? Nuff Said
Default_picture
August 09, 2009
"I hate it when gamemakers -- and publishers -- use "sexy ladies" to promote games. It makes gamers look like horny manbabies with only sex on their minds..."

Come on...are you really going to argue otherwise?
Default_picture
August 09, 2009
actually, i found it pretty hilarious (especially when that one woman reached out to touch one of them) and when i consider my anatomy in relation to the "woman" who was hiding; what the hell happened to her breasts?!?!?! why are they so damn low?!?!?!:D they're quite misplaced, so these people don't seem to have the slightest idea where they're supposed to be... anyway, i don't know what the big deal is over Bayonetta; in what way is she "sexy"? and when she hasn't got her outfit on due to being wounded multiple times, does she go bald?
Default_picture
August 09, 2009
I would like to note that there is an ad at the top of the page that just says "tits" on it.

Also: Game devs, fantasy ones in particular, need to start making women that look like women and dress appropriately. IE: No more chain mail bikinis, and no more women with an unhealthily low BMI.
Default_picture
August 09, 2009
yeah I would appreciate if that tits add were removed because it just seems hypocritical to present this as a gamer with that above.

In order to create a public disgust, I say they should render images of DOA girls at age seventy. With those proportions their flesh will be dragging on the floor
Jason_wilson
August 09, 2009
@Tony One easily could argue otherwise -- that the use of "sexy ladies" plays to the demographic of the audience. I'm sure that sales figures would support that argument.
Default_picture
August 09, 2009
It's tough to get advertising at the present, so if you want Bitmob to exist, you might as well let the "tits" ad slide. Besides, it's not like you have to click on it.
Default_picture
August 09, 2009
Spot on!
Default_picture
August 10, 2009
@ Jason: No, I meant, are you really going to try to argue that most gamers aren't "horny manbabies with only sex on their minds"?

:P
Lance_darnell
August 10, 2009
@Tony - I'm Not! I am 31, not 14....
Default_picture
August 10, 2009
@Jason: coincidence, just yesterday i was looking up the price of monster rancher 1... $250!!! damn that's alot. Sorry for the off topic post.
Default_picture
August 10, 2009
Wow, a lot more people are angered over this than I thought. If half naked ladies in video games bother you, thats great. but you better also hate the rest of the media (Televison, music etc.) since it is no different. Plus while not as objective, lance got it spot on. Very few guys I know look like anyone from ninja Gaiden or Dead or Alive.
Jason_wilson
August 10, 2009
@Jazz $250 for the first Monster Rancher? Wow! I think I'm setting up an Amazon seller account today....
August 10, 2009
I was reading through, just WAITING for someone to comment on the "Tits" banner ad up top with accompanying imagery. Ironical to say the least.

As far as this subject... it is what it is. Sex sells. So does funny. So do explosions. But boobs trump them all. Only the names and the faces change. Think you're going to change the worldwide media marketing machine? Then you come off like a valedictorian giving a graduation speech with hopes of changing the world. Good luck with that.

That said, I can't tell you the last Tecmo game I bought. It's true - I'm put off by the look and feel of their games to begin with. Sex sells, but I buy gameplay and their games - for the most part - are terrible.
Default_picture
August 10, 2009
:D

Yeah, I know. When we use our real names, we're all that one guy in the bunch who actually respects women and doesn't spout off obscenities in games. Reality and our posturing aren't always the same thing, though. But hey, "let he who is without sin cast the first stone" and all that.
Default_picture
August 10, 2009
My last article was on this very topic. here.
Jamespic4
August 10, 2009
Whoops, that's what I get for using my roommate's computer. I meant to say that it's by me and can be found here.
Jamespic4
August 10, 2009
Broken link. :P
Default_picture
August 10, 2009
Here's quote from Gloria Steinem when she heard about this story...

"GET THOSE MUTHAFUCKIN TITS OFF THAT MUTHAFUCKIN WALL!!!"
You must log in to post a comment. Please register or Connect with Facebook if you do not have an account yet.