When raising a kid, you start to wonder where you draw the line. Should I stop her from getting on that footrest and jumping up and down? It's cute, but she might fall off. Ehh, it's not that high, and I'm not going to be the parent who wraps their kids in bubble wrap all the time. Hmm, how about her now climbing on that bookshelf? Yeah, that could fall over on her. I should probably stop that.
It's an ongoing battle in your head. In the years since I grew up, parents have become increasingly paranoid when raising their kids. I blame the media. Constantly reporting on abducted children and debilitating injuries can never help calm someone down and make them less worried. But I've started to wonder if the same thing that's magnifying our fears, is also magnifying our outrage.
We've gotten to the point, when not a single day goes by that we, as a collective society, aren't outraged about something. Let's think back, just in the last year, about video game marketing. Case after case of outrage. Gamers decrying this game or that because of some failed marketing campaign. Is any of this justified, or are we just being too sensitive?
It really comes down to you as an individual, doesn't it? We you incensed by the Dante's Inferno "Sin to Win" contest, in which Comic-Con attendees had to take pictures of "sinful acts" with the booth models in order to be entered? No? Well then you probably aren't a woman.
Were you horrified by the recent Modern Warfare 2 debacle, in which a promotional video ended with the title of a fake organization whose name spelled out "F.A.G.S"? No? Well then you probably don't have any gay friends or family members.
I hate the argument that these are games. Just because something is used to derive enjoyment, doesn't mean you can't be disgusted when it's advertising goes too far. Video games are big business, and there are millions of dollars being spent to market them. If someone does a moronic thing like spelling out the word "fags" in their advertising, we definitely need to let them know that is unacceptable. But where do we draw the line?
I don't want gamers to slowly become like the parents of today. My kid has gotten plenty of bruises in the year or so that she's been walking, but none of them have been very bad. She's gotten tough. She might cry, but she runs up to you and says boo boo, or more like "BA-BOOOOO!". You give it a kiss, and say "All better!" and she runs on her merry way. If anything more serious happened to her, I'm sure it wouldn't be that easy to calm her down.
I like to think of things like the Dante's Inferno marketing campaign as a bruise that can be kissed away, and the Modern Warfare 2 controversy as something that could use hospital visit to be sure. Still, that could just be who I am. Perhaps I'm a misogynist with a gay friend. Either way, all I'm asking is that people learn to draw a line. Don't freak out about every little scrape and bruise, or game marketing will be completely boring and dry. Instead, learn to relax a little bit. That way, when the really offensive thing comes along, we won't be the gamers who cried wolf.
Want to read about more then video games? Find articles on all forms of media, from me, and plenty of other contributors, at Cerebral Pop.
Comments (26)
The good news is that in both cases, the corporate overloads HEARD the dissatisfaction and acted pretty swiftly to make amends. While they arguably should have known better in the first place, I was impressed by the speed of their responses.
So too sensitive? I wouldn't say that. So far, the worst it ever seems to get in the gaming world is "online petition of rage" which means less than nothing. Crying "That's offensive" when offended is just calling it like you see it.
The 'F.A.G.S.' ad is offensive, but mostly just in poor taste. No one was encouraged directly to go out and grab someone. Still, it's an unfunny joke that goes too far. In this day and age, humor should be inclusive of everyone as opposed to excluding, mocking, and therefore alienating a group of people. Then again, I'm not funny so take my advice with a grain of salt.
Great article as always, Alex.
Okay, so I know that these have nothing to do with video games, but when things like that are going on, I don't really get that outraged about issues such as the Call of Duty video. I find them somewhat offensive and am glad that some people are letting their voices be heard, but at the same time, it's not worth focusing on when there are so many more good things happening in the game industry.
Don't freak out about every little scrape and bruise, or game marketing will be completely boring and dry. Instead, learn to relax a little bit. That way, when the really offensive thing comes along, we won't be the gamers who cried wolf.
Alex, I honestly have a problem with this statement. How people react to various issues is a very personal thing, and telling people to relax is only going to incite them more. Also, many people thought that the examples you cited above were 'really offensive.'
I have no problem that you see these issues differently. However, when you tell people to relax, you're both insinuating that these people are overreacting, and you're essentially saying that their reaction is not as valid is yours. This is not a good way to foster intelligent discourse on the subject. It immediately establishes an adversarial relationship between you and the people you are referring to.
Were you horrified by the recent Modern Warfare 2 debacle, in which a promotional video ended with the title of a fake organization whose name spelled out "F.A.G.S"? No? Well then you probably don't have any gay friends or family members.
That is me, telling the people that write this kind of thing off as nothing, to just step back and shut up about it. If you don't have a personal connection to it, then don't run around saying that people who are offended are stupid.
The entire point of the article was me struggling with being offended, but not wanting to get out of control with my outrage. Did you not draw that conclusion from the entire 2 opening paragraphs? I though I was being pretty blatant in saying that people need to draw their own lines. Don't freak out about everything, only the things that really offend you. Hell, I even said essentially the same thing. It was a sentence before what you quoted. Perhaps you missed it.
Either way, all I'm asking is that people learn to draw a line. Don't freak out about every little scrape and bruise,
That was the entire point. Right there. It even said ALL I'M ASKING right in front of it. Perhaps you had trouble reading in between the lines? This wasn't in ANY WAY an article saying people should stop whining. The examples I cited were 2 that really offended me, and I cited them with the express purpose of showing my struggles with the entire subject.
I used my parenting struggles as an easy metaphor for people to understand my stance on the topic I presented. It's hard for me to draw the line when my kid might get hurt, and it's hard for me to draw the line of when I should be outraged by the game marketing blunders. I guess I'll beat the point over the head better next time.
Perhaps you just skimmed the article and picked up on a point to argue? NAAAAAAH. Nobody would just go LOOKING for something to argue. That'd be stupid.
I'm sorry that you felt the need to resort to thinly veiled insults questioning my intelligence rather than have a rational discussion.
I do find some small irony in the fact that you felt the need to resort to capitalizing letters in your response to provide emphasis, but you refuse to acknowledge even the possibility that what you wrote earlier was perhaps not clear in some way, and that might have been what prompted my response.
I still feel that you're missing the whole point of my response. Whenever there is something controversial in the media, people are going to react strongly to it. There is, undoubtedly, someone who is going to be offended over just about everything. The simple fact is, if someone is making noise, they probably are indeed offended.
I don't know what your background is, but it seems like you've never had to endure any kind of customer service or public relations training. The number one thing they always tell you never to say to someone who is already upset is "calm down" or "relax." When you start making comments like these you are marginalizing the emotional responses of others. You're implying that they should not be reacting the way that they do.
Furthermore, when you say "all I'm asking is that people learn to draw a line" you're also implying that we are unable to control ourselves already. You're telling all of us that we're somehow unable to stop ourselves from blowing up over things we don't actually find offensive. Honestly, I find this insinuation offensive.
While I do disagree that the Dante's Inferno stunt was just a 'bruise', Alex is trying to make the point that well established boundaries amongst gamers can lead to interesting, engaging marketing efforts with a far lesser chance for offense or exclusion.
Even by setting the goal of making people less likely to "freak out" we're also presupposing that "freaking out" is not acceptable. I think this is a slippery slope when we start trying to control how other people react. Even if you don't like people "freaking out" they still have a right to do it.
Many successful marketing campaigns have pushed societal boundaries. Just think how unacceptable an "Obsession" ad from the 1990's (with scantily clad people writhing around) would have been 50 years earlier. As marketing continually tries to stay fresh and new, you're always going to have campaigns that step over someone's line. The sensibilities of individuals are far too fluid and marketing is far too dynamic for there to ever be a hope of never offending anyone.
I think this is an important time for gaming, as the media is started to take a larger and larger presence with more ambitious stories, it has opportunities to depict more realistic characters and scenarios, and that ultimately builds up to being able to tell Richer story lines.
It's natural for it to have this kind of identity crisis, but the people who dismiss it as "Just a game" are not doing it any favors. We need to have these discussions, and we need to have arguments. As annoying and as pointless as they may seem, an industry that is far more capable will emerge.
Jay, I'm not really sure what point you're trying to make. On one hand you're right, you're never going to please everyone, but that doesn't mean you can use that as an excuse to just go do anything you want as far as marketing goes.
And besides, isn't the entire point of marketing to 'control how people react'?
Don't freak out about every little scrape and bruise, or game marketing will be completely boring and dry.
My point is that I want more of these unique and edgy marketing campaigns, but offensive things need to be squashed. It's up to people to decide what is too offensive to them and take those stands. Travis is obviously more offended by the demeaning of women, and I am more offended by the use of words like "fags". Those are our seperate lines.
Don't freak out about every little scrape and bruise, or game marketing will be completely boring and dry.
It is useless to implore people to not freak out for two reasons:
1) Since people view each situation differently, there are some people who are going to freak out over just about everything.
2) When you tell people who are already excited to "calm down" or "relax" this tends to have the opposite affect than what you intended.
It's not as if gamers are sitting at home saying "Oh, I'm going to freak out over that even though I really don't care." When people react strongly, there is often a reason for it. When you tell a group of people "Don't freak out about every little scrape and bruise," that statement carries with it the implication that people are overreacting, or that you don't think that their inherently emotional responses are warranted or valid.
If you don't care about gay rights, then just leave the whole MW2 thing alone. Gamers love to push back when someone raises a fuss. They don't think it's offensive, so they start yelling at the people who do. It quickly devolves into a mob of idiots that get nothing done.
And you can stop bringing up this telling people to relax makes them more angry thing. Maybe that's what you were told in your office buildings, but the internet isn't full of business men. In my experiences, telling people to relax has had the exact opposite effect as you say. I've had people curse in my face for things that weren't my fault at all. I've found that every single time, if I play the victim, (which I am) and tell people to relax and not swear at me, they instantly shut up. They all of a sudden feel like giant asses, and back down.
Do you want to run around in circles some more? You aren't arguing anything with any substance. Everything you argue, doesn't negate my thoughts, its just a slight variation of how you think things will happen. The best example of an internet troll? Arguing for arguing sakes.
However, if savvy gamers form a concise argument against offensive speech like this, the corporate powers that be will have to take notice. Alex' argument is that everyone should define their own 'line' and stick to it without starting the traditional flame war over every edgy ad.
I'm not trying to propose that we all have some mandated position on every issue as gamers, nor am I trying to "quantify and control emotional responses". I'm not with the borg. I just agree with Alex that understanding what constitutes offensive for myself and striving to express that in a rational fashion rather than losing it all over the IGN boards is a smart philosophy.
I'm well aware of the history of advertising, but hate speech isn't something I consider innovative. Sex in advertising has been around since the dawn of recorded history (hence, the oldest profession), and advancing the amount of boob I see in a commercial is in no way equivalent to encouraging people to harass and possibly grope an unwilling party. I can't see where you can draw that parallel.
Also, I know it's difficult, but yes-- we should try to be inclusive whenever possible. You said:
The sensibilities of individuals are far too fluid and marketing is far too dynamic for there to ever be a hope of never offending anyone.
I hate this kind of argument. The idea that just because something won't be easy and will take a fair amount of effort and tact doesn't mean it isn't worth trying. The preferences and sensibilities of gamers are so diverse that no one will ever make a universally pleasing game. While that last statement may be true, I don't consider it an effective reason for developers to stop trying. Just because it's probably impossible to have the perfect government, develope the perfect game, or be the perfect husband doesn't mean we shouldn't try. The above quote is indicative of a defeatist approach.
No, sir, I am not arguing for argument's sake. You however, are attacking me for no good reason. The first actual counter you provide to my point is that what I'm saying is not true because you can diffuse people by acting like a victim? I'm trying to discuss the psychological aspects of complex human interactions and you react by giving me the written equivalent of sticking your tongue out and saying "Nya nya, you're wrong!"
I guess it was my fault for thinking we could have an adult conversation. I didn't realize that your only response to someone challenging your ideas would be to personally attack them. You made a large mistake if you thought that I was trying to negate any of your thoughts. I actually respected you, and I thought that you may be interested in exploring your post from a different angle.
Don't worry, I'm not going to keep responding to someone who would rather lash out at me than have a intelligent conversation. You obviously feel threatened for some reason when I try to question you, so I'll stop. You win. Are you happy now?
What it boils down to for me is that this whole issue is the fault of the marketing people for creating it and the game publishers for allowing it. It's certainly not the fault of people who express dissatisfaction over it. We should be advocating change in marketing if this is the kind of thing they keep putting out.
I was never actually disagreeing with the spirit of Alex's message. I was just stating that from a psychological perspective, telling an angry person to "calm down" is of questionable usefulness. I would personally love for people to be more socially responsible. I just don't think that asking them to calm down is an effective way to accomplish that.
Realistically, you're never going to stop people from freaking out or arguing on message boards. My suggestion would be to ignore the noise and for those of us who are capable to continue to bring the fight to the truly responsible parties: the marketing reps and the game publishers.
It's not as if gamers are sitting at home saying "Oh, I'm going to freak out over that even though I really don't care." When people react strongly, there is often a reason for it. When you tell a group of people "Don't freak out about every little scrape and bruise," that statement carries with it the implication that people are overreacting, or that you don't think that their inherently emotional responses are warranted or valid.
The things that many people over-react about, like the GTA example I gave above, are in fact over-reactions. It's ridiculous to boycott a game because your kid may re-enact violence in real life that he sees on a video game when it says PLAIN AS DAY that it is not meant for these kids and here are the reasons why and yet you walk up to the counter and purchase it for him without wondering why you have to buy the game for him.
The problem, and the reason why parents and organizations over-react in these situations, is ignorance. Plain and simple mis-education, not on the topics that are in fact offensive (and should not be played by kids), but on gaming and the ratings which were put on boxes for this specific reason.
There are people who over-react. And the problem is that they don't see that they are over-reacting. We all agree that your kid should not be exposed to hookers and drugs and offensive language and evil hellspawn babies. We all agree that they are serious topics that should not (and usually aren't) taken lightly. No one who is around kids and sees how impressionable there minds are will ever think that they should be exposed to these situations and that's why you have to have an I.D or a parent saying that it is ok for you to play those games. There are barriers in place - If you're that concerned for your child's safety, educate yourself before you go and get a lawyer and sue Rockstar.
In short - There are some people who's emotional reactions are invalid or are not warranted - because they're ignorant and have not taken the time to educate themselves. Now, before you start, there are times when a kid gets away with buying a mature-rated game. but is that EA or Rockstar's fault? Hell no, It's Gamestop's, or Best Buy's, or whatever store did not educate their employees well enough to know that it's something you just don't do.
Let's even take Alex's example of the infamous MW2 organization (which, frankly, I'm sink of discussing, but I digress). People who are going to be offended by this are offended because they are educated enough to know the term. These are people who have had to live with that terminology and its negative effects for a very long time and have every right to be offended.
But, and sorry to play the devil's advocate Alex, it's a slang term that has had a number of uses since it's induction. Although all of them have been offensive, only recently (within the 20th century) did it come to mean a derogatory term for homosexuals. We can even go further and look at the N-word. Blacks use it now as if its a greeting for other blacks - would they have said the same thing when slavery was abundant? hell no! and before slavery, the N-word wasn't even referred to with black people. The word, by definition, means: Slang: Extremely Disparaging and Offensive. a person of any race or origin regarded as contemptible, inferior, ignorant, etc.
Notice that it says of ANY RACE OR ORIGIN. But ever since slavery the definition has been altered to affect, exclusively, black people. The most recent South Park episode (which I hate to use as a discussion piece) brought up this exact same thing with the term "fag".
So a line can't really be drawn when it comes to people's emotions. But these people who are educated and who are offended by these topics, if you've noticed jay, usually don't make a big to-do about it because they are educated enough to know that these things won't change any time soon (at least until current definitions and slang and cultures change) and they've learned to pick their battles. These are the people who won't buy games because of the content but will never sign a petition or a boycott stating that they will.
This was Alex's point in it's entirety. You don't over-react to the little things. Instead you educate yourself and learn to fight when its necessary. You draw your own line based on not only your personal beliefs but on educated ideas as well.
Wow, that was long, I apologize. It probably didn't make much sense either but I'm hoping it did.
And I know that it's not realistic that video games will ever be considered anything but glorified 'toys' in the minds of society at large. I know we'll probably always have more playground style dialogue online regarding games than anything else. But this website is all about trying to foster a more adult, controlled conversation about gaming to change that. It might not work, but I think we can agree it's worth a shot.
But these people who are educated and who are offended by these topics, if you've noticed jay, usually don't make a big to-do about it because they are educated enough to know that these things won't change any time soon (at least until current definitions and slang and cultures change) and they've learned to pick their battles. These are the people who won't buy games because of the content but will never sign a petition or a boycott stating that they will.
I guess in my mind, this makes it even more futile to implore people on the internet to not overreact. The people who know better are not going to, and the people who don't know better are not going to listen to someone asking them to calm down.
You can not educate the masses without diving into the fray and attempting to do it yourself. It doesn't meant that everyone will but there are some who do it quite well. Nelson Mandela, Martin Luther King, these guys were educators more than they were protesters. They educated the world by showing the ignorant people that they were, in fact, ignorant. There were tons of people who stood with them in the shadows supporting them without ever opening their mouths for one reason or another.
You have to remember that ignorance is bliss. Picking the battle that both champions your cause and educates people is the best battle of all. Those outraged mothers out for justice? Those homosexual gamers just looking to "prove a point"? they are not educated, and they do in fact over-react for that reason alone.
Then you continued to run around in circles with me over a point that was ultimately meaningless to my overall article. So I implied you were trolling and just liked to argue. Still not a personal attack. You are the one that assumed I was sticking my tongue out at you.
My point of saying that I've found telling people to relax is effective, wasn't a "HAH! You're wrong!" thing. It was a "Can we stop talking about that one single word as I haven't found that your argument is the case at all and it's a pretty pointless argument." type of thing.
At that point, I could argue that you mocked me for "playing the victim" without even knowing me, but I won't do that. And now, you come out and say I'm attacking you and not making any points (essentially negating everything I've said, which is your way of saying you are too dumb to make a valid argument.) and you're going to give up.
Who's playing the victim now? You have climbed up on your throne and begun to act like I'm some moron who can't hold an argument with you. So I won't. I'm done Jay. You can go and act superior with the swarm of people who have begun arguing against you. I don't really feel like getting looked down on anymore, so I'll just play the victim like you seem to think is the only thing I can do.
You're right Jay. You're a college educated office worker with a vastly superior intellect to me. I'm just a community college dropout that delivers newspapers. Obviously my opinions and arguments can never hold a candle to you, so I'll just play the victim. Pleeeeeease pleeease oh superior one. Don't bully me any more.
I find that watching this video while in the middle of a heated argument/debate can give you a fresh view on the issue. And the beat goes on yeah!
P.S. Great article!
But seriously, good article. The kind of discussion that lots of articles on here start is the reason I love Bitmob so much.
Glad I could help calm everyone down a bit and make some people laugh.