Could 2009 be the Best and Worst Holiday Season for Videogames Ever?

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Tuesday, June 09, 2009
With E3 just wrapping up its hard to not be excited for all the games set to come out this year, especially in the fall. When you actually look at them all though you'll likely begin to realize that this fall may in fact be the best one for videogames ever. In terms of quality games that is. Here is just a partial list of what is going to be released this fall, between the end of August and the start of 2010:

Professor Layton: Diabolical Box
Batman: Arkham Asylum
Guitar Hero 5
Red Dead Redemption
Bayonetta
Borderlands
Champions Online
The Beatles Rock Band
Marvel Ultimate Alliance 2
Scribblenauts
Need for Speed: Shift
Halo ODST
Kingdom Hearts 358/2 Days
Uncharted 2: Among Thieves
Gran Turismo PSP
Mario & Luigi: Bowser's Inside Story
BioShock 2
Silent Hill: Shattered Memories
Forza 3
Brutal Legend
Tony Hawk: Ride
Splinter Cell Conviction
Tekken 6
New Super Mario Bros. Wii
Lego Rock Band
Dragon Age: Origins
Heavy Rain
Call of Duty: Modern Warfare 2
Assassin's Creed 2
Left 4 Dead 2
Band Hero
Ratchet & Clank Future: A Crack in Time
MAG
Legend of Zelda: Spirit Tracks
Little Big Planet PSP
Battlefield: Bad Company 2
Mass Effect 2
Saboteur
Army of Two: the 40th Day

And unfortunately that list is the problem, because although there are so many potentially great games coming out at one time its very likely that a number of them will not sell up to their potential, and in these economic times could mean either no sequel for great game or worse yet, the closing of a really talented studio.

Gamers and the enthusiast press have been for years complaining that too many games are released during the Christmas season, and this year is possibly the worst offender of that. The reason that publishers do this though is because games released in this season typically sell well enough to justify it. To them its sort of a safe bet that in this period games will sell about enough to cover their costs, just from the impulse sales of people buying presents for other people for the holidays. It is much riskier to sell your game in a down period (summer, spring) where if it isn't good, or doesn't get the buzz it needs, it won't sell nearly as well as during this holiday shopping period. 

But getting back to the real problem with this isn't that as gamers we aren't going to have enough time to play these games, but rather that considering the economy and if things stay as they are it's possible that some really good games this year could slip through the cracks and not sell very well at all. Games that had they been released in a more new game sparse period could have sold a whole lot more, and had a lot more buzz about it. 

If you look at what happened with the original BioShock that's what they did. It was a game that if it had been released in the fall would have sold well, and likely would have flown under the radars of many people, but because it was released in the summer when there weren't as many releases it sold really well. It also sparked a lot of talk amongst players and the press about it, which wouldn't have happened if it had been released later. Much the same could be said about Burnout Paradise which captured a lot of people's attention by holding off its release until after the holiday season.

My hope is that this is the last year we see it this bad, with so many games crammed together, but its also my fear that in order for publishers to stop doing this a lot of really good games and good development studios are going to have to suffer before it does. 

So I look forward to the fall in the hopes that I am terribly wrong.
 
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Comments (2)
Greg_ford
June 10, 2009
One thing to keep in mind is that, inevitably, some of those games will be delayed. Still, that leaves a lot, and you make some great points. I forget where, but I heard a few years ago that a game that charts 20th in the holiday months still sells way more than something that charts No. 1 around this time (assuming it's not something like GTA). That's crazy, but it also helps us understand why companies are so eager to hit that window. But yeah, you wonder how many sob stories we need to hear before companies go the BioShock route. At least selfishly, that works so much better for all us gamers who just want a realistic chance to play all these games.
Default_picture
June 10, 2009
Out of your list there is only three I really want to buy. Then there is a fourth on right at the begining of next year I want to get as well. It is something every game has to pick and choose carefully where he spends his now dollars. Then later on the game can spend more money on mulitple titles they want to play for a lower price.

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