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Midnight Launches: Losing My Obsession
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Friday, July 30, 2010

Editor's note: Suriel's article on midnight launches provides a nice counterpoint to an article we ran the other week. Have you found yourself getting overexcited about a game like Suriel did? -Brett


Midnight Launch

I really, really have to use the restroom. Too bad I'm at a midnight launch for Super Smash Bros. Brawl and can't exactly hop out of my place in line. The Brawl tournament going on while the clock ticks closer to 12 a.m. is entertainment enough to distract me, though. The collective adrenaline of a massive crowd watching two people playing a game through a piece of glass while waiting outside on a cold March night -- I live in Nebraska, after all -- also helps.

The previous two months have been filled with such soul-crushing anxiety about the impending release of the game that I've hardly been able to focus on anything. Every time I cross off a day on my calendar, my anxiety worsens: I know I'm still X number of days away from playing the game. So having to do a little dance to hold it in tonight is a small price to pay for seeing the game in action for the first time.

 

I lose my second match in the tournament, but my brother manages to make it to the final round, a feat which earns him the first copy of the game at the store (the other guy was busy getting a trophy). We take our game home, I use the facility, and we get down to playing through Brawl's single-player mode. We reach the end of it before the end of the day. After messing around in multiplayer for a couple of days, we move on.

“Really?" I ask myself in the weeks that follow. "You've been a mindless idiot for the last couple of months for a game you only played for a week?” The only response I can muster is that I felt the deflation of my excitement so rapidly that I was hated myself for being unable contain myself the way I did. I thought about the game most of the time I was awake, and sometimes when I slept.


This experience was the last time I got truly excited for a game. In retrospect, Brawl wasn't exactly the best game to lose my mind over, and since then, I've developed a calmer approach to game launches.

Or perhaps my overinflated anticipation for Brawl killed my ability to wait for anything with bated breath. I've certainly tried to rile up excitement for games since then -- such as when I skipped a day of school to play Fallout 3 and wound up only playing about five hours of it -- but I haven't been able to replicate how I felt with Brawl. That kind of bothers me, since I feel like wasted that excitement, Brawl being the less-than-stellar game it is and all.

I loathe midnight launches now. The last one I attended was for Mass Effect 2, but I only went because No More Heroes 2, the game I actually wanted, came out on the same day. So this week, while my brother was waiting around for StarCraft 2 at a nearby GameStop, I was watching the latter half of American Psycho with a couple of friends. I didn't need a special collector's edition, and I planned to buy the game online anyway.


One of these is standing in my room. I wasn't the one who bought it, though. I swear.

I've been waiting for Starcraft 2 since I beat the original almost 10 years ago. I played custom matches online for almost a year straight, and I'd eaten up any kind of complimentary fiction along the way. For all intents and purposes, I should've been as rabid for the sequel to one of my favorite games of all time as I was for Brawl.

But even after I'd paid for the game online, I played a single mission, then played some Super Mario Galaxy 2, listened to some podcasts, and read a book. I wasn't eager to devour the game as much as I thought I would. I definitely enjoyed it, but I just couldn't get into the mindset to sit down and play it for hours on end.

I don't think I'm jaded. I still love games enough to make them my main hobby, and I'm usually the kind of person to find fun in games even when they don't deserve it. I can certainly tell you that Super Mario Galaxy 2 is a ton of fun.

I think my experience with Brawl was a good thing. I want to play Dead Space 2 and a bunch of other games coming out as much as the next guy, but I can wait. Maybe it's because I play more games in general and don't really a need a single game to come out and keep me busy. Maybe it's because I've learned to keep my expectations in check enough to where I don't so excited for a game that I lose my perspective anymore.

Whatever the reason, I'm content to let the games come to me. I'm going to take StarCraft 2 nice and slow, and maybe I'll enjoy it more that way.

 
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Comments (7)
Default_picture
July 30, 2010


It used to be that the midnight launches of games were (at least locally) a chance to sneak out under cover of darkness and buy a game with little to no hassle.  At most there would only be five or six of us casually hanging around in no particular order to get a game we all were anticipating without having to fight the day crowd or worry about supply vs. demand.



What broke it for me was the Red Dead Redemption launch.  Waiting an hour in a line that ran out the door and around the corner next to a dude with excessive BO just so I could take the game home and play it for an hour before bedtime was a complete waste of energy.  These days I'm content to put a few dollars down to guarantee myself a copy, and then appear at mine own leisure on launch day.  I guess, at least for me,  mid-day launch day is the new midnight?


Default_picture
July 30, 2010


I would tack it up to getting older.


Scott_pilgrim_avatar
July 30, 2010


Great read! My experience with Brawl was almost exactly the same--with the exception that I played it a bit longer (I trained a month for a tournament that would yield a $100 gift card I would end up using to by a PS3).



That was my last midnight release. It simply just isn't worth the hassle, especially when I have so many other draws on my time. These days, I feel pretty good about getting around to a game within the first couple of months of its release :-/


Default_picture
July 30, 2010


There are many reasons why midnight launches aren't for everyone.  First of all, the people who you typically tend to see in these lines are younger people, those you can usually fit into the high school or college group.  Now this doesn't mean that only younger people go to midnight releases, heck, there are tons of older people waiting in lines for iPhones.  The main reason you see younger crowds at video game release dates are because they are working on a tight budget.  They buy one game every 3 or 4 months and plan to play those games every day for the next 90 days.  As people get older, get jobs that start at 8, make more money, and buy more games, they become much less concerned about staying up late to get these games.



I used to go to midnight releases when in college, but now I can't imagine staying up until 1 or 2 pm only to have to go right to sleep when I get home in order to make it to work on time the next morning, much less doing it twice a month.



Maybe all that would change if they released games on Friday night.


Lance_darnell
August 01, 2010


I lived in Northern Ontario during the Halo 2 launch and I waited out in Artic temperatures with 100 other gamers to get that game. It was really cold. After that, I was done.



Nice read!


Default_picture
August 02, 2010


I actually found myself a bit backwards from your perspective last week when Starcraft 2 came out.  I never attend midnight launches -- even games I have anticipated the most I felt I could way an extra 10 hours and enjoy the game on a night's rest.  But leading up to the midnight release of Starcraft 2....I was really wishing I was in an uncomfortable line somewhere getting the game when the clock strikes 12.



But I should state that I am a HUGE Starcraft fan, and I spend the night watching several countdown parties (most notably the Day9 Countdown Party, which was great to watch and featured the finals of a huge tournament that had been going on during beta).  SC2 is a game I know I will be playing a year from now, and I was actually a bit sad to miss out on the community experience of getting the game at midnight.  



Of course now, already a week later, it hardly matters how soon I got the game.  But I wouldn't have minded going, and the experience may coax me into going to a midnight release sometime in the near future.  



Anyway, good read!


Default_picture
August 05, 2010


Nice Article! I find myself much in that same position. I tack most of it up to having been let down by games that I really thought would blow my mind. I do still attend the occassional midnight release at Gamestop, but not nearly as often as I did in my teen days. The last midnight release I went to was for the Wrath of the Lich King expansion for WoW.



Though, I'm sure I would have been there for SC2 if I'd have had a spare $60 laying around.


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