Making Square Enix relevant again

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Monday, January 23, 2012
EDITOR'S NOTEfrom James DeRosa

Question: As an avowed fan of the series, am I buying Final Fantasy 13-2 on the 31st? Answer: Skyrim.

Square Enix currently holds the rights to impressive intellectual properties like Tomb Raider, Deus Ex, and Hitman. It's a stable full of Eidos franchises that would make any publisher proud. But even though Square Enix is undoubtedly happy with its acquisition of Eidos and its subsequent success, the company has become painfully aware -- even ashamed -- of the poor showing from its Japanese studios this generation.

Take, for example, a tweet from Koji Taguchi, a senior executive officer at Square Enix Holdings, posted during last year's E3: “Because we merged with Eidos and had games like Tomb Raider, Deus Ex and Hitman, as a company we were able to keep face. But the decline in Japanese titles was almost humiliating. This has been a week where I worried daily about how we can fix this.”

 

Taguchi’s concerns are undoubtedly doubled by the fact that English-speaking audiences generally don’t associate Eidos’ projects with Square Enix; Square Enix is usually synonymous with the Final Fantasy series, which enjoyed a very “meh” appearance at E3 2011 courtesy of the soon-to-arrive Final Fantasy 13-2. Square Enix knows it needs to breathe life back into its name and its most popular brands, but the publishing giant seems to be at a loss about how to do it.

Square Enix might try a couple things: One of the biggest complaints about the Japanese role-playing genre is its lack of innovation. Detractors snort over androgynous heroes with china doll-like skin and exotically colored hair. Final Fantasy 13 shouldered these specific complaints and more, so Square Enix hasn’t really one-upped itself with Final Fantasy 13-2, which, as its name suggests, appears to be more of the same.

Square Enix could have set off a small explosion by unveiling an HD version of Final Fantasy 7, but the possibility of such a remake still seems uncertain. Even without the power of Final Fantasy 7, the company still has the potential to impress people with the genre it knows best.

Despite all the complaints about the tropes that surround JRPGs, things weren’t always this way. The now-ancient Final Fantasy 4 featured adult heroes who dressed in sensible clothes and quested to restore a gigantic, tumultuous world. I'm not necessarily calling for a remake of Final Fantasy 4 (though I wouldn’t object to it), nor am I asking for JRPGs to be more open-ended like their Western counterparts. It would just be nice if Square Enix would make a return, however temporary, to heroes above the age of 20 and heroines who aren't complete ditzes.

As a developer, Squaresoft's heyday was in the 1990s, way before it merged with Enix (to become Square Enix). Back then, the company seemed more eager to experiment. Instead of an endless parade of remakes and overpriced smartphone ports, Square Enix bounced all over the RPG spectrum: It succeeded in creating compelling action-adventure RPGs (the Mana series, which was at its strongest on the SNES); turn-based strategy RPGs (Final Fantasy Tactics and the Japanese-only Bahamut Lagoon); and, of course, some of its best traditional RPG offerings of all time (Final Fantasy 4, 5, and 6).

Each of these games felt rare and special because once the experience was over, pondering the story was more interesting than clamoring for a sequel. Final Fantasy 6-2 would be unthinkable. Maybe some fans would appreciate it, but it would also would water down a story that featured plenty of closure.

In other words, Square Enix can do two things in an effort to recapture its former glory: It can go on doing what it's doing -- releasing more remakes and rehashes -- or it can remember why its name commanded so much respect in the ’90s. Ideally, the company will work on games that utilize the best historical aspects of its storytelling capabilities, its character designs, and its gameplay. Remakes are great for a quick nostalgia fix, but a company with the size and reputation (and bottom line) of Square Enix can’t subsist on them forever.


To read more about Square (and other JRPG developers), head over to themolloyboy.blogspot.com!

 
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Comments (13)
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January 23, 2012

I'm not sure if I agree about FF4.

There were SOME adult heroes, but Kain, Cecil, Edge, and Rosa, 4 of the 5 characters in the end game, all seem to be late teenage or early 20's. Rydia starts as a child and ends up early teen. They aren't really specified, but that's how they seem. There's some younger and older characters in the game, but by the end they're all swept away. FF5? The one older character is killed, being replaced by his late teenage-early-20's daughter before the end game. 1 they don't specify, but 2 your characters are definitely teenagers or early 20's. In 3 your characters are definitely young.  FF6 is an anomaly, and I haven't played it enough to comment...

There's as much variety in the final FF13 cast ranging from 14 year old up to the "old guy" who is 32, averaging 21, and you keep them all for the end game. 

As for a FF4 remake, there's actually been a number of them. The screenshot you posted above looks like it is from the PSP remake of it. There's also a DS remake that is in 3d.

I'm not saying that Square Enix isn't deserving of some of the flak it gets, but directing it all at FF13 is misguided, when there are so many better exampes of them stumbling on modern games.

The Mana series you mentioned hasn't had a good episode since the mid 90's, and has had a number of very bad episodes. SaGa pretty much petered out after SaGa Frontier and the newer ones were so experimental that they were nearly unplayable. FF14 tried to play Communist Government with their economic system and ended up creating an unworkable wreck of a game because of it. (Free market bad, we need to make it harder for people to buy and sell things so people will get a better price for their stuff!) They've been releasing truly awful Star Ocean games for the last two iterations. Parasite Eve's sequels were quite dreadful. Valkyrie Profile DS. They didn't bring us Front Mission 5! They haven't made anything new in the Soul Blazer/Terranigma series, nor re-released it at all. All told, FF13 is one of their better recent games

Here's what they've done right recently though outside the main FF series. DQ9, 4 Heroes of Light, Fortune Street, and Ogre Battles. I'd say that's a pretty good set right there.

Personally, I am looking forward to playing FF13-2. It adds back in the illusion of non-linearity and refines down the battle system that was already excellent and makes the rest of it more like and old style FF game. I'm really looking forward to it.

Default_picture
January 23, 2012

You have to admit that FF4 at least had that variety in the ages of characters, though. I still wish that FF13 had less teenage angst.

I understand a lot of the other Square-Enix games were not well received, but Star Ocean 3 was still fun in certain parts. And Seiken Densetsu 3 was still a high point in the Saga series that set the stage for other possible action RPGs. Front Mission is great, but some of the battles in 4 took a lot of long, cunning movements to complete. I still hate a particular boss fight near the end.

I don't want to bother with Fortune Street. I'm also hoping that the Final Fantasy franchise will branch off in a different fashion. I'm not saying that FF13 was bad. I just worry that Square-Enix is trying to turn 13 into a sequel-filled progression, based on what I read in a Game Informer article.

Robsavillo
January 24, 2012

Yes! Someone else remembers Front Mission 5. Oh how I'd love to have an official English-language release for North America. Instead we got that Evolved abomination....

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January 24, 2012
Wha? There really was a Front Mission 5? Aw man, now I really hate Square-Enix. Sigh, they're not making life easy for me.
Robsavillo
January 24, 2012

Yep! Front Mission 5: Scars of War. Updated graphics (no more blurry grey mess that was Front Mission 4) and a more robust tactical ruleset. And FM5 closes all loose ends from previous Front Mission stories!

I'm also disappointed that North America didn't get the Front Mission 2089: Border of Madness game for DS, which is a direct sequel to Front Mission 1st.

Jamespic4
January 24, 2012

Hey there EK,

I put in that screenshot in because the native resolution of pic that Patrick originally used was too small to use as a headline image. Just FYI.

Lolface
January 24, 2012

Stop reminding me about Front Mission 5! It's like Shining Force III all over again, (except for the part where I imported SFIII parts 2 and 3 and played through it with a fan translation a few years ago)

Default_picture
January 24, 2012

You'll get no argument from me about Seiken Densetsu 3. Of course, Legend of Mana is a tossup, and everything after it wasn't worth the materials used to produce them.

As for FF13, they originally planned 3 games total, one became something else, one is released, and the other is still waiting, then they just tacked a 3rd game on. I wouldn't want them to dwell past FF13/FF13-2/FF13V, but I do want them to continue using the FF13 engine for future games so they arrive quicker.

Default_picture
January 25, 2012

BTW, if you want an adult cast in a FF game, look at FF12. The two youngest characters were tacked onto the storyline later once the main writer left. The other 4 were all oldbies telling a deep story about politics and war. (If you ignore Vaan and Penelo, the whole game gets a lot better.)

Lolface
January 24, 2012

If Square-Enix wants to become relevant again, they only have to do one thing: make good games. Although making good games doesn't automatically equal good sales (just ask Tim Schafer), it goes a long way in terms of reputation, which can eventually lead to good sales (again, ask Tim Schafer). What games exactly? Is there anything else they can do? Here are a couple of ideas.

Kingdom Hearts 3. Seriously, they should have made it already. I'm sure that those KH handheld games are doing ok for Square-Enix, but they just seem like side stories. Put a number on it (and put it on a console).

Choose better titles. Bravely Default Flying Fairy might turn out to be a good game, but it's ridiculous title is a barrier to entry that is far to high for me. Really though? Bravely Default? Are they just playing mad libs with English words for these titles?

Remake FF7. It's not a game that I personally want, but if people are begging to give you their money, why would you say no?

Mario RPG. Get with Nintendo and make it happen, again. It's Mario, it can't go wrong (unless you strap a water gun to his back).

Make Final Fantasy Verses XIII Final Fantasy 15. In addition to being a title that doesn't really make sense (why is Final Fantasy fighting 13?), the title comes with the negative stigma of Final Fantasy XIII. Many gamers where not happy with FFXIII, so why keep insisting the game on us? Besides, FFvsXIII (what is the official acronym for it anyway?) isn't connected to FFXIII, so just drop the title.

Make FFXIV free-to-play, or kill it. FFXIV was an unmitigated disaster, so much so that SE says that it damaged the Final Fantasy brand. So, a year later, why would you start charging a monthly fee to anyone who was loyal enough to stick it out?

Make iOS games affordable. $16 for Final Fantasy Tactics on the iPhone/iPod, and it might not even work on the iPad? What makes this remake so special that it's more expensive than Infinity Blade II? Most of their other iOS games follow the same premium pricing structure, and it's ridiculous.

Make more original games. When your only original game released in 2011 is Mindjack, something is seriously broken.

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January 25, 2012

Point by point response,

Better titles, yes. Of course, who knows if Bravely Default will be the name over here. It's a new series like "Final Fantasy."  Flying Fairy is the title of the individual game. The last Bravely Default game was released over here as "Final Fantasy: The 4 Heroes of Light" which was a pretty decent, old-style rpg.

They won't remake FF7, or any of the PS1 FF games because of what a kludge they were firstly, (2d backgrounds with 3d characters?) and because if people actually played them with modern graphics, they'd probably realize the game isn't as good as they remember it being. I liked FF7, but it was only the second FF game I ever played... I also think there's some licensing restrictions on it such that it is partially owned by Sony.

Nintendo went their own way after Mario RPG, and released a number of pretty solid RPGs, the 2 paper mario games and the 3 Mario & Luigi games. No reason to involve Square in it.

FF13V shouldn't be FF15, because it's an action game and thus not fitting for a mainline FF title. They could call it something else though like they did with Final Fantasy 13 Agito (now FF Type 0.)

FF14? They're rebuilding it from the ground up to essentially be FF11-2... Keeping the story but tossing most of the systems.

I don't think they should be making iOS games. Gaming on a touch screen is a ridiculous concept and the iOS market is very Lowest-common-denominator and can't support a major developer being in the market. Their flirtations with iOS are an attempt to see if the market can support a major developer, and if the users aren't willing to pay the rates for full sized games, then the developers of such should move to platforms that will.

Default_picture
January 24, 2012

I used to love the Final Fantasy games but finally gave up after FFX. I barely played FF8. FF9 was good though. To me, the move to ultra-realistic graphics, narrative and even more ridiculously long summoning cut-scenes ruined the experience. I liked the "silent protagonists" (no voice acting), anime style character design (although I've had enough of the ultra feminine looking, hair metal male lead look) and more fantasy versus sci-fi appeal. And I still enjoy JRPGs. Hell, even got my wife hooked on DQ9.

Default_picture
January 25, 2012

FF9 had a way to shorten the summoning cutscenes once you had watched them once. Summoning is much less important in the games after FF9.

I prefer Sci-fi myself...

Voice acting is fine, as long as it's good voice acting. The tough part with translations is that normally they just have people run through the lines with little context.

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