How the PlayStation 3 Reformed a Pirate

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Thursday, May 20, 2010

Editor's note: John describes how the PlayStation 3 changed his own attitude towards piracy, and may also have a similar effect on Southeast Asia as a whole.... -Demian


My rickety old PlayStation 3 (fat version) is on its last legs, and I appreciate the three years (and counting) of quality time we've had. At this point normal people may wonder, why is this idiot getting all teary eyed and nostalgic over a current-gen console? Well, aside from all the hours of gaming, it's helped me kick the piracy habit.

You see, I live in the Philippines. Thanks to our Third World status and cultural acceptance of software piracy (something we share with neighboring countries like Thailand and Indonesia), gaming companies don't make much of an effort to sell their products here.

Way back when I was a kid, I took what I could get with regards to Famicom (NES) titles because availability was so scarce -- my friends and I wanted to play all of the hot new games like Mega Man 3 and Teenage Mutant Ninja Turtles 2, but legitimate versions of those titles were absolutely inaccessible. Jacked versions, on the other hand, were a different story.

Eventually this counterfeit-game culture became standard practice. Parents and older gamers were used to the bargain-basement pricing that these "pirates in plain sight" offered, and as the PlayStation era began (along with the widespread proliferation of easily copied disc-based media), I admit that I became part of the problem. 

 

For gamers who live in developed countries, can you imagine being able to pick up a full-featured new title for the equivalent of $1.00 (PS1) or $1.50 (PS2)? I was like the proverbial kid in the candy store every time I went to the mall -- I would come home with an armful of the latest releases. 

Any lingering guilt I felt from directly supporting these pirates was largely erased by the many awesome experiences the early-to-mid PlayStation era gave me. Xenogears! Castlevania: Symphony of the NightSteambot Chronicles! Grand Theft Auto: San Andreas! The list goes on and on.

As a result, I converted from a huge Nintendo fan to a Sony diehard. I knew that what I (and 99% of the local Sony-loving population) was doing was wrong, but at that point we just didn't care enough to change.

When Sony announced the PlayStation 3, many gamers around the world bleated their collective dismay at the console's ridiculous price point. I was among them, but more worrying for me (and many of my Sony-loving brethren) was that the console was reportedly locked down tighter than Katie Holmes' underpants, precluding the chance of any piracy-enabling hacks. (Yes, I realize that it has since been hacked, but Geohot is nowhere near playing commercial games using his exploit, from what I understand.)

Because the Xbox 360 offered no such protections -- it remains, to this day, the prime market for pirated game sales in the Southeast Asian region -- I almost bit the bullet and bought one. Fortunately for my conscience, the Sony fanboy in me won out (aided by widespread reports of heavy 360-failure rates), and I bought my first PS3 in October 2007.

The early times were hard, to say the least. It was a big adjustment, paying the equivalent of $70 (!!!) for new titles, when I used to pay just $1.50. Keeping myself in games now took a significant amount out of my monthly "goofing off" allowance, and I wondered to myself if I hadn't just made a costly mistake. Games like Resistance: Fall of Man, Heavenly SwordNinja Gaiden Sigma and Ratchet & Clank: Future were great, but didn't represent the significant step up in game quality commensurate to the price increase. I seriously considered hanging it up for good.

Then by chance, a trip to a friend's house turned everything around. He had just bought an HDTV along with his copy of Call of Duty 4: Modern Warfare and invited me over to give it a shot.

That visit changed my life.

*Sniff* Infinity Waaaaaard!

As some of you (citizens of a developing country or otherwise) might know, one of the key disadvantages of playing on a hacked console is that you can't play online. I'm mostly a single-player gamer (my favorite genres are platformers and RPGs), and I had long considered console multiplayer unnecessary. Modern Warfare's multi changed all that -- it was fun, fast paced, and most of all, it was free.

And the graphics! Yeah, I knew that PS3s were capable of outputting in HD (one of the reasons I chose the PS3 over the 360 is that it had an HDMI port), but actually getting an HDTV seemed like an unnecessary expense, given the already high overhead on my video game habit.

After that fateful night, I signed up for PSN (this was the first time I even bothered to hook our house's DSL up to it), and the following week I bought a 37-inch Samsung LCD TV.

The massive increase in graphical fidelity and online functionality made every Blu-Ray I purchased seem more worthwhile, and I began buying more games. I found a community of like-minded gamers (the fine men and women of PinoyPS.com) who were there to support me with local buying advice, game discussion, and local release dates. At long last I felt good about my gaming habit, and was finally free of guilt from ripping off the developers I professed to love so much.

As our numbers grew into the huge community that exists today, I noticed an interesting trend: Games were getting cheaper! The increased demand from the community for legitimate content created increased competition, driving prices down.

Most of the major publishers, with the notable exception of (predictably) Activision, started releasing cheaper Asian versions of PS3 titles, undercutting the American price by roughly a third (the games are still in English, but the manuals are usually in Chinese). 2K Games and EA Singapore have shown us the most love, even going to the extent of giving out sweet (and exclusive) preorder bonuses with their games (that Bioshock 2 T-shirt was awesome, boys!). 

As icing on the cake, Sony officially launched the PlayStation brand in the Philippines in early 2010, making us an offcially recognized market at last (despite the fact that we've been unofficially rocking every model of PlayStation just days after their overseas launches since 1996).

All of these positive changes came about because the PlayStation 3 taught the local fan base discipline. After years of bad habits spanning entire console generations, we suddenly had an ultimatum: either go legit or go cold turkey. Those of us with the capacity to pay did so, and in the process we put our money were our mouths were and legitimized our console of choice.

This is the valuable lesson that my PS3 taught me. Yes, it brought me great titles like LittleBigPlanet, Uncharted 2, God of War 3, and the glorious Super Street Fighter 4 (along with the other 49 games in my now-burgeoning collection), but the most important thing it gave me was a sense that I was really supporting my hobby and helping it grow.

When I walk past a pirated-game stall nowadays and see the racks full of jacked $3.00 Xbox 360 games, I no longer feel envy, but regret: How much more money would these developers have made if they could convert even a quarter of these fake game sales into real sales? Bayonetta might have turned a profit, and Sega as we knew them would still be rolling.

And so, as 2010 approaches the midway point, I can see my PS3 fat slowly lose its grip on this mortal coil. It's been three years, after all, and it's starting to show signs of progression towards YLOD (short for the Yellow Light of Doom, the dreaded launch-system disease). A PS3 Slim will probably replace it in my home theater setup within the year. But what my beloved PS3 fat gave me will never be replaced, and I'll always look back on it with fond memories.

Signing off,

hersheyfan - Trophy Level 13, 99%

 
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Comments (11)
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May 20, 2010

Excellent article. It's amazing how much of a difference you guys made just by buying games. Just goes to show how much money talks, I guess.

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May 20, 2010

I don't live too far away (Brunei), and I would like to say that many of us in Asia do have the same experiences that John has where this new world has been opened up to us. The only thing to keep in mind though is Philippines is one of the most packed and richest countries in the South East Asian countries. Their numbers make sense that they would get the love from Sony to reduce prices and what not. In a country of population 350,000, we rely heavily on the used games market to match the amount of games that we can realistically afford.

P.s. My phat PS3 has ylod-ed after reading this...

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May 20, 2010

Great article! The situation was very similar in Singapore up to the PS2/XBox era.

Bootleg carts for NES and Genesis. 

Floppy disks reader add-on for the SNES

Bootleg CDs for the PS1, Saturn

Bootleg DVDs for the PS2, Xbox

Those were, sadly the norm back then. Original carts cost a bomb due to import prices, same for the subsequent discs media games.

And the fact that when Sony did decide to officially launched the PlayStation here, they decided that the English speaking nation of ours should play all their titles in Japanese only, only made getting official and legal copies less appealing for the local community.

Also, to a certain extend, its not just the price that's keeping the people away, even when you got the cash, most game retail stores only "specialized" in bootleg products!

It was only until Microsoft brought in the Xbox, did we start seeing proper, official titles in English and with a reasonable price tag for the games. Around the same time, there was a huge crackdown on all bootleg IP products in Singapore and amazingly they managed to "wipe out" piracy to some sense (though those who still can't kick the "habit" started to go to a neighboring country where pirated products are still in abundance)

With the arrival of the XBOX360, PS3 and Wii, console piracy is now an old shady part of history for the community here. The current systems offer much more benefit, un-modded, with its online components, legal titles are available everywhere, at very reasonable price. Some form of piracy is still around, but is largely frown upon by the gaming community.

I guess another reason for the decline in piracy,is that the young student pirated gamers community from up to a decade plus ago, have no excuse that "they only have their pocket money to spend on games" since by now, most of them are working adults. It's a good time to be a gamer in Singapore now : )

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May 21, 2010

I just wanted to add. That a side effect to the "original" games being sold in Asia now is that younger gamers are rarely console gamers first unless it's something like the PS2, modded 360 or the Wii. Many times their first experience in gaming would be in the cybercafe's with games like DotA, Counter-strike or L4D because friends can just bring other friends along and pay $1 or 2 to play games at a cybercafe. In the past, it would be feasible for them to get cheap PSone or PS2 games but now they gravitate towards computer games because it's cheaper plus ithe social and competitive aspects to playing in the cybercafe.

However, the problem I find with this is when gaming topics are being discussed they rarely go further than fps or DotA. Some could say that CS has become the Super Mario Bros of the new generation where that is the game that everyone knows. Not that this is bad, but as someone who appreciates gaming for more than just a 20 second life span. It gets kinda boring when actually talking to people about gaming here.

May 21, 2010

This was an excellent article. i have always been a Sony fan, and always will be.

A couple of my friends enjoy pirating, and hacking their 360's, and i hate that.

 

I hope my fat Ps3 doesn't ylod.

 

But, if it does, i will be ready to bring in its little brother, the Slim, to fill his dearly missed shoes.

 

 

Great article mate.

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May 21, 2010

Fantastic article,it reminds me of the bit of piracy I use to conspire in when I was younger when I had my PSone modded. Sadly that was short lived because of the fact that the mod tab started to wear out and it wasn't nearly as enjoyable playing a game that would become utterly useless anything happened to the system,let alone actually owning it. However I don't have any qualms with playing emulated games,especially the older games or arcade games for the simple fact that finding some of them is either hard or extremely expensive.

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May 21, 2010

I am also a Filipino and I too have also been reformed by the PS3. It's nice to hear that there are other people who have changed their views regarding piracy, but sadly, people like us are still in the minority. And it would still take a long time before everyone would change their ways.

For the persistent pirate, there's still the option of buying modded 360s. If only all it were as hack-proof as the PS3, then I bet people won't have a choice but to buy original games. This would undoubtedly help the games industry. 

Nice article, mate!

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May 21, 2010

 

I agree on some claims but feel otherwise on some.
 
1.) As our numbers grew into the huge community that exists today, I noticed an interesting trend: Games were getting cheaper! The increased demand from the community for legitimate content created increased competition, driving prices down.
 
Driving prices down. Yes, the price of brand new games were down but more often based from the Asian & US versions discrepancy. I don't think the prices of PS3 games went down SIGNIFICANTLY at all from the demand (aside from platinum releases), used games significantly DID.
 
Maybe (just MAYBE) when the author was writing his article all the while mentioning PPS' B&S section games demand, his thought process brought him to the "used games economy" which shows the significant PLUNGE in games prices. And that is totally a different issue (and currently a controversial issue in the gaming scene.) to be infused and be related to gaming industry & developers' economic progression.
 
2.) The claim of the PS3 taking full accountability for the change of attitude and behavior of gamers is too simplistic. Its quite shallow to consider it that way. 
 
If the author ever came across social theories in his college years, he would have at least had an idea on Behaviouralism or Institutionalism. I will make it simple. Just analyze the ever-famous "SUBIC case".
 
People, in majority, do not change (from a deep rooted cultural behavior) because they inherently want to change or deviate from their cultural attachments. Change is made possible by the institutions/environment/rule implementing enitites that surrounds people. Again analyze the SUBIC case.
 
PS3 did not change the Philippine gamers' piracy attitude and culture towards games. It was the existing conditions or should I say the limitations imposed by the enitity (PS3) upon individuals that brought about change.
 
I hope people get the gist of my opinion.
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May 21, 2010

Thanks for the great feedback, guys! Much thanks.


Now the only thing that remains for Sony to do is launch a Philippine-specific version of PSN that we can pay for in local currency. You hear me, Sony? You'll make MILLIONS, I'm telling you! :-)


@ Nicholas: Ugh. It must be rough when the gaming community just plays Counter-Strike and Defense of the Ancients. A massive subculture for those games exists over here as well, but the console gaming community is by and large much stronger.


@ Antonio: Yeah, emulation of older stuff is a gray area for most gamers, and isn't frowned upon nearly as much as playing torrents of the latest releases. If you suddenly get the itch to play Marvel VS. Capcom, it's not like you're going out to run out and buy an arcade machine (especially since the majority of Dreamcasts remaining in the world have probably worn out their lasers). :-)

@ Karlo: Yeah, the option still remains, I guess. But when the next wave of consoles launches in the middle of this next decade, Microsoft will probably incorporate Blu-Ray or a similar technology to lock the door on that option as well.

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May 22, 2010

@ Doy: Points well taken Doy. My responses below.

Point number 1: Firstly, bro, I never mentioned the buy and sell section or the second hand game market. Secondly, the brand-new prices did go down, my friend. When I first got my PS3 (October 2007) the average price of a game at Datablitz (for non-Filipinos, the local equivalent of GameStop) cost around Php 3,100.00 to 3,300.00 (that is what I paid for both NBA 2K8 and Oblivion: GotY edition, respectively - both Region 1). If you convert that into USD (at an exchange rate of Php 46 = $1) that comes to $67 to $71 per new game. If a game store charged that much for a new game nowadays, they'd go out of business,  because a brand new R1 game usually costs around Php 2,500.00 in cash ($54).

Case in point: I got an American (region 1) copy of Red Dead Redemption for just Php 2,100.00 yesterday ($46); you may say that the cost differential is because the authentic copy (might possibly be) printed in China, but who comissions said disc printing anyway? It's the publisher, Take 2! EA Singapore is actively sponsoring pre-order programs, and sell all of their brand new games for $46. You don't get publisher support like that if you don't have sales volume.

Point number 2 in particular: I totally agree. I admitted as much in the article that I did not WANT to change, at first (as I said, I was actually considering picking up a 360 precisely because it would allow me to continue my thieving ways). But because my choice of a PS3 FORCED me to buy original games, I saw the value that going legit provides (in terms of supporting the developers who make them). When you combine that with the incentives the publishers provide for supporting them (friendlier pricing, etc.), it's not too hard to see that buying original games is the correct thing to do. Although we are in the minority (local 360 fans are, of course, still legion), more and more people come around to our point of view every day, and I'm happy just being a part of the movement.

Hope you'll accept my points of view as well, Doy. Thanks for the feedback, sir! :-)

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May 22, 2010

No problem. =)

 

My main points will always be that used games will never relate to gaming industry/devs growth & sales income. And thoughout the globe, used games economy is seriously growing. In our country, it is where the majority thrive. So buying original games does not necessarily equate to an individual helping his hobby grow or supports the game developers.

In fairness to the 360 and Wii, they also have their own strategies and means of forcing people to buy & support legit games. They also more than provide incentives for their legit supporters in so many ways. The main striking point rests upon the PS3's new media (BD) and firmware security protection, which makes people change. Hypothetically arguing  the absence of such protection would be a new issue and how gamers would respond to it would be quite obvious. =)

Lastly, people will always be changed by their powerful environment/institutions. Regardless of what console, device or electronic object it maybe, the limitations that it impose will always be the catalyst and the one solely responsible for the change. Almost certainly, if a console or device loses the hold on that limitation, the ridden-culture would always prove to be strong enough to mount a comeback. I believe that is a fact.

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