Vita, as in Latin for "life"? PlayStation Life? Don't love it, but can't say it's worse than "Wii" or "iPad".

That is horrible. Dear God, they can't be serious. Please let this be a photoshop job from someone playing a joke. Vita? Ugh! Sony, NO!!! What are you doing!?

Sure Vita works fine. Better than Wii or Xbox

Can we just call it the PSV?

I don't think it's that bad. Remember "Wii" and "Dreamcast" when you first heard those, before you got used to them?

They could call it PS Pop Tarts, I'm buying it. As Dan mentioned, you get used to a name. Ultimately, it doesn't really matter. 

Is it supposed to be [Vahy-tuh] or [Vit-uh]?

Or [Veet-uh]?

I'm kinda used to NGP now actually they should leave it be

I wouldn't mind if they put "saw" at the end. Then it would make an indirect reference to the vita-saw in Team Fortress 2. Oh well, I guess I'll live with PSVita.

I always wonder about these "leaks"... I wonder if it was Sony themselves, reading the forum boards and getting cheap market research.  The Internets have allowed companies to do focus groups on the cheap.  Focus groups that are not picked at random, mind you, but they are hearing from the heavy potential users of their next portable...

Oh, and I think the name stinks.  PSP was a great name.  This is a decidedly "not great" name.

They build all this brand equity in the PSx brand... PS2, PSP, PS3.. PSVITA..?  It doesn't work.

PSV? We haven't even had the PS4 yet!

Biggest problem for me is that I keeping reading -- and wanting to say -- "Vista."

does not contain any real vitamins.

Then again I guess PSV is better then NGP. Seeing NGP being associated with 'No Games Portable'

This is what I think of when I see "Vita":

Keep in mind that nearly everyone believed the Move peripheral was going to be called Arc, and that turned out to be false. Vita might just be a project code name.

"What's in a name? that which we call a rose
      By any other name would smell as sweet;"