The Diablo III auction house is not the end of the world

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Monday, May 07, 2012
EDITOR'S NOTEfrom Sam Barsanti

I’ve never played a Diablo game before, but what I saw in the recent beta was pretty interesting. However, I am a little concerned about this new marketplace. How is it going to affect the massive gold-farming operation I run out of my basement?

Diablo 3

Imagine a world where gaming is run by all of the greediest publishers. It's a world where money equals power; the more you spend, the more fun you have. High-level items come with a high-end price tag. You not only pay to play, but you also pay for that Epic Knife of Dragon Slaying and your Codpiece of Might. 

This is where my mind goes whenever a company mentions micro-transactions and markets that use real money. To be perfectly honest, I’ve never actually seen this dystopia in real life...just watered-down versions of it. Companies seem a bit reluctant to go all the way, but I’m terrified that they will eventually do it.

So, when Blizzard announced their plans for a cash-based Diablo III marketplace, I was concerned. The idea is that players will have a World of Warcraft-esque auction house where they can buy and sell in-game goods to each other with their actual bank accounts. Would it just be another way to rob customers of their money?

Well, not quite.

 

As more information was released, the more I realized that I had little to worry about. In the end, this market’s saving grace will be that not all of the money goes straight to Blizzard. Most of it will go back to the players who are offering up their items to be sold. In theory, a person will only sell something they can’t use or is weaker than what they already have. It’s going to work more like a bazaar than a Wal-Mart, with the individual sellers out to make money for themselves.

Recently, Blizzard announced more specific plans: For every weapon, piece of armor, or equipment sold, they will take one dollar as transaction fee. For things like crafting materials, they will take a 15 percent cut. The money made from selling 25 demon-monkey scales (or whatever) will be dumped into the player’s Battle.net Balance and can then be used to buy things from Blizzard’s store (including a WOW subscription). If you want to turn your 15 stacks of demonic bath salt into cold hard cash, which can be done via PayPal, you’ll have to give Blizzard another 15 percent. Thirty percent is honestly not a bad loss. It sounds like a lot, but you should ask how much money it costs to make a 3DS and then look at its price tag.

While the Diablo III marketplace will let you buy epic gear and possibly turn you into an over-powered munchkin, its primary goal is to eliminate the seedy gold-farming market that has plagued MMOs since their inception. Sure, Blizzard will make money off of the auction house, but for the first time, so can the average player. When the game finally comes out, we won’t see a greedy dystopia. Money will not not equal in-game power...at least not in the near future.

 
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Comments (8)
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May 02, 2012

Nicely stated.

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May 03, 2012

Basically, people are selling time.

What I wonder is why Blizzard takes a cut.  Is it possible to sell/transfer items outside of this Diablo III Marketplace?

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May 08, 2012

I don't see where you make the jump from "Players give each other the money" to "money doesn't equal power"... You can still just drop more cash into the game to buy all the good gear and materials, therefor giving high-rollers more loot...

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May 08, 2012

But that's not the same as the problems that plague freemium games. In a (really bad) freemium game, the whole game is built around getting you to spend money on their premium items, and if you don't, your character just sucks. Even in a not-so-bad freemium game, content and special items are locked off from non-paying players.

In Diablo III, the entire loot system is setup so even if you don't buy a single thing, you can still get all the most powerful stuff from loot drops, and you aren't actively handicapped by not spending money in the marketplace.

Furthermore, you can sell your own stuff, so even while spending zero real dollars, you can still buy things from other players (or just cash out).

Honestly, the only place I see high-rollers having a distinct advantage is high-level PVP, which I really couldn't care less about.

Robsavillo
May 08, 2012

I feel obligated to point out two things:

1) Blizzard has stated that the reason for including the auction house is to faciliate safe trading: "The players really want it. This is something that we know people are going to do either way. We can provide them a really safe, awesome, fun experience, or they’ll find ways of doing it elsewhere." I.e., you don't have to drop items on the ground and hope your trading partner doesn't screw you anymore.

I've not read anything from Blizzard suggesting that the auction house is specifically designed to combat gold farming.

2) Diablo is not, and never has been, an MMO.

Lolface
May 08, 2012

Diablo III might not be an MMO, but Blizzard is treating it like one.

Robsavillo
May 08, 2012

With that I agree, but I don't think gold farming as suggested in the article afflicts Diablo at all. The game's always-on Internet connection requirement is problematic (and limiting) for a whole host of other reasons.

Robsavillo
May 08, 2012

I'd also like to mention that I think the auction house is one of the main reasons that Blizzard has expressly prohibited mods for Diablo 3 (because you can't very well let players create their own content -- items, weapons, armors, etc. -- and maintain a carefully managed item economy when real money is involved).

That's the real casualty in all this and why I'm much more exicted for Runic's Torchlight 2 and Crate's Grim Dawn.

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