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The rising cost of downloadable map packs is out of hand

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Monday, September 12, 2011
EDITOR'S NOTEfrom Rob Savillo

Louis gets into the details of the costs of additional DLC for gamers who want to stay current, a topic that Bitmob Writer Alejandro Quan-Madrid touched on recently, too.

The Call of Duty series is killing me. Not literally, but my wallet sure is lighter these days.

This isn't an isolated incident. GamePro reported that Activision is basically making mountains of money from not just selling Call of Duty games but charging for downloadable content (DLC) as well.

Just how many DLC map packs are being sold? The publisher reported that trigger-happy gamers downloaded the $15 Black Ops map packs 18 million times.

I've spent $60 just on map packs. Thankfully, I borrow the game from a friend when I feel like going online. Unfortunately, a majority of my friends love to play the newest of the new when it comes to Call of Duty -- and this includes downloading every map imaginable.


Give me your monies.
 

It's quite costly when you think about it, and when Modern Warfare 3 hits, I'll either have to pony up the cash for DLC or get left behind playing with people whom I don't know in Black Ops. Usually, these people yell obscenities at me and scream “noob” because I can't put in all those hours to get good.

How can someone keep up?

 

It's one thing to get the newest $60 game when it comes out, but the number of map packs to come out with each new Call of Duty game has increased.

Now don't get me wrong -- I like new content. But not only does each new title parade around new stimulating maps or zombirific experiences to up the gaming ante, so too does the cost go up.

I remember when map packs were $10. Halo games are still providing map packs at that price, but how long will it be when the noob-screaming masses who headshot people like me all day start to dish out $20 for a map pack? Black Ops' latest map pack, Rezurrection, is a step in the wrong direction.

Call of Duty Rezzurection
Give me your monies, too -- but for recycled maps.
 

Rezurrection contains one new map with zombies and throws in three old maps we've already played or paid for in World at War.

I know I can vote with my wallet and choose not to buy it -- and I often do wait for things to go on sale if I can. This problem of spending so much for maps may change with the arrival of Call of Duty Elite, a yearly service where players will get all the map packs and a slew of other online features for $49.99 a year.

But where does that leave someone like me who wants to game with friends but not shell out all that extra cash?

It's one thing to wait a while to try out a triple-A title's story mode, but older games can become a wasteland online when the next hot thing comes out. And often times, the most popular shooters don't go down in price.

By then, it would probably be too late. I can't even mention playing World at War or Halo 3 online without being laughed at by my friends. The games are just too old, and they don't have the new maps or the new smell.

With the rising popularity of DLC and the ever-increasing amount of it, I don't expect things to change. Maybe someday soon we'll all be paying $20 to play updated “classic” maps that feature nothing new but a different coat of paint.

Call of Duty Zombies
Monies...err, brains.
 

It seems that a gamer like me who does end up getting the content should sign up for the yearly benefits offered by Call of Duty (and now Gears of War 3) for new maps. But surely, if DLC prices have gone up steadily, so too will these yearly fees....

All I know for now is that my wallet will continue to lighten and that a game's multiplayer isn't like Perfect Dark's or GoldenEye's -- gamers now have to put in quite the investment to get all the enjoyment out of the different play modes, and it keeps costing more and more.

 
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Comments (18)
Default_picture
September 12, 2011

Agree with the post.  I used to not mind at all paying for DLC maps when it was genuine that the developer made the maps after the release of the game.  Nowadays, the DLC maps are being developed right along side the retail maps and just set to the side for a later date  (Rod Fergussen recently Tweeted that the Gears 3 DLC maps have been through play testing along with the retail maps)  To me, this is fundamentally wrong.  I know they want to make their money, but it just stems of greed and taking advantage of their fan bases.  These practices will eventually come back to bite them as they continue to turn-off gamers, fragment the online community, and treat us like sheep all for the mighty dollar. 

Map packs used to be a "gift" to loyal fans.  Now, its a way to milk us for more money.

167586_10100384558299005_12462218_61862628_780210_n
September 12, 2011

While I agree with what you're saying here, I feel like Gears isn't the best example. The sheer amount of maps and modes that will ship with that game (along with a campaign that is apparently more lengthy than the other two) is going to be well worth the $60. The game is obviously finished months before its release date. If they know they're going to make DLC maps, are they really going to sit around twiddling their thumbs just so people don't feel like they're shorting the retail game? Of course not. They're going to get to work on the maps they know they're going to make anyway.

Default_picture
September 12, 2011

But you are implying that they did the retail maps and the DLC maps at different times.  I am saying that they do ALL of the maps at the same time (develop, test, etc.) and then just set 12 of them to the side to release at three later dates.  I do agree that the retail game will be worth the $60, I just feel that for my $60 I should get all of the content that has been developed for the game at the point of retail release.  I know this isn't how it works, it's just how I feel.

167586_10100384558299005_12462218_61862628_780210_n
September 12, 2011

I agree with you to some extent, but it's a little more complicated than that. There will be a generous amount of maps in Gears 3 and that's why I won't complain about the DLC being tested now rather than later. That means we'll all get maps sooner. By all means, though, complain about Halo or CoD. I'll use Reach as an example. $10 for 3 maps, one of which is a Firefight map for a mode no one plays? Waste.

My point is, what's the cut-off point for when they're allowed to work on DLC? Are they supposed to wait until after the game releases just so they won't piss people off? More than likely people will complain about the extra wait and claim that they're not supporting their game.

Chas_profile
September 12, 2011

So, what exactly is your complaint here? Do you think the new maps are pointless and wish your friends didn't play on them, or do you like the maps but don't feel like paying for them? Either way, I don't understand why you're complaining.

If it's the former, I assure you there are tons and tons of people, like myself, playing without the maps. I love Black Ops but don't  care to have new maps. The variety of the original set is great enough.

If it's the latter, just buy the maps already. People are devaluing games more and more these days thanks to free iOS and Android games that entertain us for two seconds before boring us to tears because we have such lowered standards without having to invest our hard-earned money into them. People should WANT to pay for content. If you don't in this situation, then I don't understand why you had to write an article about it.

Sexy_beast
September 12, 2011

The sheer amount of map packs for Black Ops is overwhelming...and agitating. Flooding the market with overpriced add-ons not only cheapens the game, but it also causes people to lose interest (ironically enough).

Part of me thinks the reason people are so fed up with Call of Duty has a lot to do with this horrible business philosophy.

Treyarch finally makes a Call of Duty game that sells well and recieves high praise, so they decide to whore it out in the worst way possible? I guess that shows what kind of development company they really are: infantile.

Chas_profile
September 12, 2011

How does it cheapen the game? How is this whoring out the game in the worst possible way? How is it infantile to create new content for your customers who eagerly pay for it?

 

Where is the evidence of these overwhelmed, agitated, fed up people who are giving up on Call of Duty? The first few comments in every post on a game site about MW3? I see thousands and thousands of people playing online everyday. I seriously doubt they're doing so against their will or begrudgingly.

 

How is it a bad thing to offer additional content at a premium? They're not selling XP, or COD Points, or weapons or perks that fundamentally change the way people play the game leaving those who don't pay to suffer. And most important of all, they're not charging to play online in general. THAT would be the closest thing to whoring out the game in the worst possible way, but hundreds of thousands of people would still gladly pay for it if that were the only way to play this great game.

 

Treyarch and Activision are businesses. Why moan and complain when they act like one? What do you propose they do instead of provide people with the content they ask for and, God forbid, request some funds in return?

Default_picture
September 12, 2011

Here's the problem:

One of the biggest complaints made against the CoD series and the FPS genre of late in general is a lack of creativity. The new game is not much different from the old one but with a different (often slapped together) single player storyline. Instead of becoming more creative with their content however, Treyarch and Activision did what essentially equals a copy and paste operation (WaW and BLOps use the same engine) and charge $20+ for an absolute work of laziness. But because they tellt he customers it's a "must have", they snatch it up by the millions.

Now consider that other companies see this as a successful business model and do the same thing. Stuff sold a year ago gets relabelled and resold to the same people that they sold it to last year. It's not creativity, it's laziness, and this action promotes laziness.

Yes, Treyarch and Activision are businesses, I do not argue that. The issue is that they give the message that they need to be "supported" and that they need consumers loyalty, while thinking behind closed doors "What a bunch of stupid idiots!" Consumers need to wake up and realize that they must be treated like a business and to stop encouraging this lazy crap and certainly to stop defending it.

Sexy_beast
September 12, 2011

I think Bob summed it up quite nicely for me.

Chas_profile
September 12, 2011

Who makes these complaints? It's definitely not the majority of the hundreds of thousands of people who bought the game and continue to play it nearly a year later.

 

You act as if people are buying this content against their will, but you can't name any real problem with the business model other than the fact that you seemingly want the maps for free.

 

Seriously, how is this a problem? You claim people are upset that there is a lack of creativity in Black Ops. Who wants creativity? People want fun, and that's what CoD's multiplayer has been delivering to fans for years now. You can't deliver the huge number of customers Black Ops did just on name and marketing alone.

 

So, what's the problem? Are all of these customers pissed off, yet still playing for some reason? Are they just ignorant and stupid? I honestly can't understand what you're complaining about unless it's simply that you don't want to pay for the maps, and even then, I don't see why you can't just play without them. I do, and it's still great.

Sexy_beast
September 12, 2011

Obviously we make these complaints, as well as the several dedicated gamers who bother joining online communities. Just look at any video on MW3 and you're bound to find several people who openly state their distaste towards the series now.

The majority of people who buy these map packs are casual enough to not bother with online forums, hence why you never see them defending the content.

As for the "problem": Oversaturating the market with a specific type of content not only implies greed on the part of the developer/publisher, but it also waters down the quality of the core game. I think Star Wars re-releases whenever stuff like this comes up.

Not to mention the point that several other have made: charging upwards of 15 dollars for something that used to be free...more often than not, anyhow.

Chas_profile
September 12, 2011

You few are hardly representative of the average Call of Duty player, so why would you expect Activision to cater toward the vocal few when the happy lot are too busy playing or simply satisfied and don't mind paying for additional content?

 

And how is charging for something that used to be free some terrible thing and not just good business? Put yourself in the shoes of Treyarch and Activision. People are dying to play your new game the moment it comes out and are eager for new content in the form of multiplayer maps. Why, then, would you take the time and effort (aka money) to provide that additional content for free? If anyone is on the fence of buying the game because of this additional content, they are an extremely small minority that don't hold a candle to the amount of money the majority are willing to spend. You would be crazy to pass up the opportuinity to make that money, as would they.

 

As for watering down the market, Call of Duty is doing no such thing. It's the dozens of knock-offs and wannabe developers ignorantlyt trying to cash-in on Activision's thunder that are watering down their own games. Franchises like Call of Duty, Battlefield, and Halo are the lush, tropical islands in a boring sea of nothing. People like to pit the big franchises against one another, but at the end of the day, they're all really fun, really successful games that do what they do well. Annual Call of Duty and premium DLC isn't watering down the franchise. People are eager to pay for it and Activistion is happy to deliver.

 

You represent a vocal minority that, for some reason, isn't satisfied with content that hundreds of thousands of people are. I'm not sure why, though. I'm totally satisfied with Black Ops without the maps, and I've been playing since December. If I had a lot more disposable income, I'd probably have the maps, but they're obviously not essential to my having fun with the game.

 

So, what's the problem? What do you want out of the franchise, something other than what so many of us fell in love with in Call of Duty 4? Loads and loads of people are happily on board. We don't need radical departures or free DLC to be happy. Why do you?

Sexy_beast
September 12, 2011

Good Lord, Chas, we're not saying that Activision isn't doing what's good for them (business wise). It's obvious they're reaping some benefits from this constant supply of minor content; otherwise, they would have stopped doing it at Black Ops' first map pack.

Still, one could argue that supplying constant upgrades is bad business now, the same as it was for SEGA during the Genesis days. There are plenty of people out there (not exclusive to this site, as you implied I was assuming) who would rather pay for the entire car, than small parts over time...if you know what I'm trying to say.

If MW3 is going to release one overpriced map pack after the other, then I see no reason for me to buy the game at all...because it will feel incomplete to me. That, in many ways, is "bad business."

Short-term versus long-term gains is an important aspect to a successful product, yet it's something that Activision didn't quite think through with this series.

Still, what I wonder is why you defend minor, pointless transactions with such fervor. It's not like you, nor consumers really benefit from such things.

The only ones who benefit from it are in a category far from yours...who see you as more of a statistic than a supporter.

Chas_profile
September 12, 2011

No, I don't see how "supplying constant upgrades is bad business" in this case. That's because the maps don't offer anything so radically different that you're missing out on a drastically different experience. You're still playing Call of Duty multiplayer with or without the new maps, and it's sill great. Your car comparison doesn't apply here because it's not like the DLC is essential to the game's basic features. I don't need or bother with the maps for the same reason I don't need or bother with a better sound system or nice rims.

 

If you choose to pass on MW3 because you know Activision will sell a handful of additional maps for a price after the game is released, then I have to question why it is you enjoy playing Call of Duty at all. These maps are just something extra, just another field to run around in and kill people in the event you got bored with the wide variety offered with the disc. It's not new weapons or perks or anything else that makes the people who pay better than the people who don't.

 

I defend the business because so few people who are passionate enough to discuss games online have any sense when it comes to the business aspect of the industry they claim to love. We argue that games that bomb are somehow good and failed because of poor marketing or "casual gamers" and that games that sell like crazy are boring and watering down the market despite their continued success. In this case, I'm defending Call of Duty DLC because I just can't understand how anyone can justify a claim that map packs that sell so well are somehow bad when all the evidence points to fans and developers alike agreeing they're a good thing. The customer is always right. If the customer decided this DLC was bad, Activision would eventually realize this and come up with a strategy that worked. So, again, I just can't understand all the venom for something that is so obviously well-received by all but a vocal minority.

Default_picture
September 12, 2011

My biggest irk about DLC is that it is either not enough content, or it is just took expensive for what it's worth. I've refused to buy a COD game since MW2 for the specific reason that the first map pack included a map that was in the previous MW. That meant no work on the developers part but they still charged $15 for it? This new map pack for Black Ops that has 1 new zombie pack but 3 old maps for WaW? REALLY?

No thanks, it had better be all original stuff, or you won't be getting my money. EVER.

100media_imag0065
September 12, 2011

Honestly, I look down upon anyone who is willing pay $15 for some maps. I can't help it. To me, you are absurdly stupid to pay that much money. And when you pay that much money for recycled maps and one new addition, you move into mentally handicapped territory.

I never pay $15 for maps, or pretty much any $15 DLC for that matter. $10 is still expensive, but much easier to swallow. And don't get me started on $15 Xbox Live Arcade games that used to cost $10 until they started raising prices. Now we have games that would have no business asking us to pay $5 let alone $15 flooding the store.

Sexy_beast
September 13, 2011

I spoke with some Sony guys about the Black Ops map packs yesterday, and they love them -- the fact that they bring in so much bank.

I guess these things sell better than we'd like to admit...

Profile_pic4
September 13, 2011

I've gotten countless hours of replay from the zombie mode maps alone.  Couldn't tell you a thing about the other maps in the map packs, sadly.  But we're talking 20-40 hours EACH ZOMBIE MAP.

 

Five... Verrukt... Der Riese... Call of the Dead... based on fun and time spent, I'd call each and every one of those maps more exciting than most games I've played this gen.  When compared to full-fledged games, I know for a fact my buds and I have spent FAR more time replaying A SINGLE MAP using different strategies and techniques than we have spent on any other game.  Borderlands may be the only exception.

 

I'd go so far as to say some of my favorite moments in gaming this generation have come during the Nazi Zombie maps.  

 

Look down on me all you want.  I don't care.  I'm busy trying to make it to level 30 on the Moon map....

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