The PlayStation Vita is not doomed

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Thursday, January 12, 2012
EDITOR'S NOTEfrom Eduardo Moutinho

I loved, and still love, the original PlayStation Portable, and I can't wait for the Vita. Sony is a global conglomerate with a massive marketing machine and even-more-massive war chest. The Vita will be a success. My only question is: How big of a success will it be?

Anyone who spends time on video-game forums or websites has seen the countless threads announcing Sony's demise and that the PlayStation Vita will be a massive flop due to early Japanese sales figures for the portable. The same was being said about the Nintendo 3DS after it was released and failed to meet sales expectations. Some are pointing to Sony's tactics for the Vita, including the lack of onboard memory for saving data, overpriced memory cards, and the expensive price tag for the Wi-Fi model (even more expensive for the 3G model). Others believe the strong mobile-device market has cut into the dedicated-handheld segment quite a bit. Then there are those who simply say this is Nintendo's continued dominance at work when it comes to the handheld industry.

Either way, the general consensus is that the Vita is going nowhere and fast. It failed to break Nintendo's release numbers with the 3DS and had a sharper sales drop-off than the 3DS did. Overall, Sony isn't moving units the way people expected, so it isn't hard to see why most people are drawing negative conclusions.

I'm here to say that I see a bright future for the Vita.

 

We're still early in the Vita's life cycle in Japan, and at the moment, the new handheld is competing against the 3DS, which has recently hit its stride with a steady flow of games to keep everyone happy. Nintendo's biggest hitters are now out with Super Mario 3D Land and Mario Kart 7 already moving past the million-units-sold marker. Plus, we can't forget that Monster Hunter Tri-G has also hit the scene, moving more than one million units too. As we saw with the PSP, the Monster Hunter series sells systems in Japan. With every release of Monster Hunter on the PSP, a noticeable upswing in PSP sales would follow. That same effect is in full swing for the Vita, and Nintendo knew this when they got Capcom to bring the franchise over to their side.

Sony is also competing against themselves in the handheld market with the PSP still selling incredibly well. Not to mention the PSP has had many major releases this year in Japan with games like Monster Hunter Freedom 3, Metal Gear Solid: Peace Walker, and Final Fantasy Type-0 hitting store shelves. The PSP is selling well, moving both hardware and software while the Vita is still the market newcomer. Yes, the system has an impressive launch lineup, but it doesn't have some of the big series mentioned above.

Another thing working against Vita at the moment is Nintendo's updated 3DS marketing strategy. The gaming giant dropped the 3D handheld's price by a significant margin, offered 20 free downloadable games to those who paid full price, and came back strong with an impressive lineup of titles and plenty of support. People are probably holding out for such a move from Sony as well, and if things continue this way, it very well could happen.

At the end of the day, Sony isn't going to stand idly by and watch the Vita sink. Nintendo has shown the entire world how to bring a system back that many were claiming was dead in the water. Sony did the very same thing with the PlayStation 3 after months of lackluster sales, and now the PS3 is hot on the heels of the Xbox 360 in terms of worldwide sales. Sony has spent plenty of money bringing the Vita to life, and thinking they wouldn't do much to save their product is foolish and insane. They might need to tweak some things to get everyone excited -- like bundling a memory card with each unit.

The Vita is here to stay, and Sony is going to do everything they can to see it live on.

Some are already calling it a failure after only a few weeks? This isn't over by a long shot.

 
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Comments (4)
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January 12, 2012

I still think that the Vita has a chance against the 3DS. Sony just has to assess the proper opportunities and reduce the threats of Nintendo's new marketing plan. After all, I'm still not going to buy a system just for 3D updates of old games. And Sony always has has all sorts of great third-party titles that I can't find on Nintendo systems.

I mean, it'll probably be more successful than the PSP and its awkward history of system specs. I'm currently looking for an old PSP and I'm not sure whether to live with a PSPGo that doesn't work with all the peripherals. Anything has to be better than that.

Default_picture
January 12, 2012

I think we're looking at a similar situation here as saw with the PSP and DS. Both companies are going to see success but I see the 3DS coming out on top by a wide margin. Yes Sony has some great franchises and is providing a killer experience with the Vita but when you see something like Mod Nation Racers not support head to head online play yet Mario Kart 7 does, it isn't hard to guess which game will come out on top.

Nintendo's franchises, especially in the handheld realm, are extremely hard to compete with and Sony has a massive uphill battle in that regard. They've managed to secure Monster Hunter and we have yet to see Nintendo's biggest franchise Pokemon debut on the 3DS.

As for your PSP situation I would suggest checking out the PSP 3000 as it allows you access to UMDs, a great battery life, and doesn't lock you into a digital only format. You'll be able to pick one up cheap and access the used market instead of overpaying via the PSN for only 40% of the overall PSP library.

Pshades-s
January 12, 2012

Nothing is dead, of course, but the reason people are so concerned about the Vita is three-fold:
One, Sony seems to have learned nothing from Nintendo's difficulties launching a $250 handheld console because Sony's offering consumers a choice between $250 and $300 PLUS a proprietary memory card that is very, very expensive.
Two, Sony has shown surprisingly little initiative in getting more downloadable PSP games for Vita owners to enjoy. Major publishers like Konami & Capcom do not support the UMD Passport program at all, so the 4 million+ people who bought the last Monster Hunter on PSP are left sitting in the cold.
Three, there's no surefire hit waiting in the wings. I bought my 3DS last February knowing that Mario would come later. He did, and it was AWESOME. Meanwhile, I bought a Vita last month and while there's games I'm looking forward to, I don't see anything that's going to get the general public excited for Vita. That concerns me, because without the masses showing interest there will be fewer companies willing to develop for the platform. Look at the 3DS software delays/cancellations that popped up when that console was struggling. That's going to be the Vita circa April and May unless something big changes.

Default_picture
January 13, 2012

Oh, it certainly does have some hope. I'm curious as to how much each unit hurts or helps SCE's bottom line. They are likely taking a hit again, and if they are, I would love for someone to figure out how much.

But as I see it, the biggest problem with the VIta is the "post-Apple" world that we live in. I'm a gamer so I want this new toy, but I can't afford a new phone and a Vita (unless my friends at Sony want to hook a brother up). On a personal note, though, I just don't see the lineup of games, at least at launch, that I want to get. They spread some good ones out and they have Uncharted at launch, but I really can't wrap my head around drop $250 + a decent memory card + just one game (that is pretty expensive) to get the enjoyment out of it. My iPhone and iPad, however, can access crazy cheap and good games by comparison, although nothing the likes that I could even find on the PSP as it is.

So I guess I'll keep my fancy-ass PSPgo around for a while longer or even wait for a redesign on the Vita, at which time there should be a ton of games if this system manages to pull off the impossible and survive in such a harsh economic climate. He's hoping they bring some more bundles by the holidays; that always boosted their PSP sales.

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