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On Games Writing: The Beauty of Finding Your Own Way

Andrewh
Friday, February 19, 2010

Editor's note: Andrew and I started writing on Bitmob around the same time. His personal essay on games writing below encapsulates precisely what drove people like us to the site in the first place, and what drives more of you here every day. -Brett


You want to write about video games for a living. You want to play them as well. You're awake 18 hours a day, but truth be told, you should be getting more sleep. There are thousands of people who want the same you do, but you feel you possess a secret weapon: You have the basic rules of English down and they don't.

Yet you've been struggling to make it in the games writing business. There's not an editor out there who hasn't been inadvertently added to your Gmail contacts because of your unsolicited pitches and portfolios. What do you do?

Recently, four great voices have cried foul or righteous on the matter of making money for writing about video games. Pessimists Michael Walbridge and Aaron Simmer can be read here and here, while optimists Xav de Matos and Andrew Hayward can be found here and here.

So should you continue the hustle and keep plugging at it? Or give up completely?

I recommend you do neither. Let me explain.

 

Once, I wanted to be an employed video games writer -- for the exact same reasons you do. I used to listen to all the 1UP podcasts, whose hosts would discuss the matter endlessly. I remembered that Dan Hsu once said, "Just get out there and write, write as much as you can."

So I did, before I ever thought of compiling a writing-centric resume and portfolio. I simply wanted to develop my "craft."

The more I wrote, the more I read. And the more I read, the less I wrote. Did I really want to be part of games writing? While I had plenty of heroes, a lot of what I saw was absolutely assembly line stuff. Game, play, write (hit these aspects!). The podcasters continued their chatter that you should "write your articles to the house style of the outlet you are submitting to." But that didn't make any sense to me! The only thing I could figure out was that IGN had longer reviews for more clicks.

Around this time, I decided to stop updating my 1UP blog, despite the fact that I was constantly on the front page as a popular user. I began writing for a small and now-defunct Web site called phase1phaser. Its owner was just a guy who ran an ordinary site, but he accepted every strange pitch I threw at him: satirical news, fake-quasi-celebrity-executive diaries, broken English reviews, the whole nine yards. My work was borne of frustration by my 100 percent unanswered stack of pitches and applications.

I spent months running the site to little or no acclaim. Most of our hits came from people thinking our content was actual news. Once they figured out it wasn't, they called me a fag. But I felt that we were on to something there, so it didn't bother me in the least that we didn't get any hits at the end unless we spammed Digg. I had fun. And once phase1phaser died, I stopped writing about video games, content to have been able to strike my own path.

Then Bitmob launched. I posted an old phase1phaser article and got featured in my first spotlight.

This was a bit of a turning point for me. I could either see what this was all about and start writing about video games after a year of self-imposed silence, or I could let my favored hobby fall further and further by the wayside.

I set out a few rules for myself:

1. I was not going to write anything that I had ever seen on a major video game outlet.
2. I would stop once any bit of editorial effort tried to dissuade me from anything I did want to write.
3. I would use every post to challenge how I thought about video games.
4. I would use every post to discover something new about video games.

Since then, I have achieved more than I could have ever imagined. The number of people who have read my articles could populate a mid-sized city, I've conducted interviews with some pretty incredible people, and I've received humbling praise from some of my heroes -- people I grew up reading.

During my time posting at Bitmob, I have written poetry, limericks, scientific experiments, opinions, analyses, rock operas, comics, weird-ass video/text hybrids, dating advice, interviews, fictional interviews, SAT questions, and feature-esque articles. Dan and Demian have concocted the perfect formula for my new priorities in games writing. They have given free reign for my imagination and curiosity, and they reward me with an audience. One that I am very pleased to have, as modest as it is.


By no means do you need to take my advice. I haven't "made it." But I think I'm a lot happier about my writing than most people who do want to make it.

At the very least, people have tracked me down and asked me to write for them. I still hold to my Four Rules, and I have refused in some instances because of them. And where I have accepted, I first let them know my conditions for writing. I carved out my very small but unique niche by being true to myself.

This may restrict many possibilities in the future, but I do other things I love (which I get paid for). Should I ever convert to writing for pay, I can at least guarantee that my games writing will not resemble the assembly-line manufactured content found on some sites.


So this is how you do neither: write what you want to read. You don't have to give up, and you don't have to hustle. And you don't have to make it. You can contribute meaningfully to the incredible body of video game writing out there. You may surprise yourself and hit on something special. You may even stand out. That's what a site like Bitmob is for.

You have two of the greatest minds in video game editorial at your disposal, backed by a collection of world-class editors. I have done everything in my power to abuse, torture, and challenge the diligent staff of Bitmob. To my shock and dismay, they take it completely in stride. (It hasn't all been rosy. As congenial as they are, it is very embarrassing to have a list of 25 copy errors in your first two paragraphs -- and some of my favorite articles have remained in the Mobfeed.)

I can say with a fair amount of certainty that I have done much more not trying to make it than by trying to make it. By trying to make it, I played it safe and wrote like a million other gamers who want a job. By not trying to make it, I have been able to take many risks, for which I have been rewarded. That reward may be modest, but it is much more fulfilling than an unanswered Joystiq application.

Throughout my process of becoming a games writer, I have discovered a very important truth about the craft, once which I will share:

No one cares what you think, only what you tell them. The trick is telling them something they haven't heard before.

 
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Comments (22)
Bman_1a
February 14, 2010
Right on.
Default_picture
February 14, 2010
well said good sir! a great read :)
Franksmall
February 14, 2010
Very nice piece! I agree that the best thing to do is write what you want to. I have been glad to take a step back from writing when, like you, the site I was working on went bust. Bitmob is such a great site. I love being able to write when I feel like it, and love the community. I think that it is still pretty regular, even on this site, that the pieces you (or perhaps I should just say I) write that you think will be successful go away unnoticed and pieces you think aren't your best work get traction. Of course that situation may exist because the Internet is a fickle bitch. I wish the community was a bit better at giving helpful advice, but he'll, even I am guilty of posting more "great job" posts than actual helpful criticism. For that reason I think Spencer Gregory deserves major kudos for his extremely helpful comments. I love reading you pieces, and hope you manage to find a niche that will let you feel creatively fulfilled and maybe make some cash along the way!!
Default_picture
February 14, 2010
The rules you set for yourself are great because from what I've read of your stuff, you've managed to stick to them. I mean, that Bakugan review you did for AE? That was great. (The PR response to that review was even better.) I was one of those people that specifically contacted you to write a couple of reviews because I liked what you were doing here on Bitmob. Keep it up!
Demian_-_bitmobbio
February 14, 2010
Great read as always, Andrew. Thanks for being a part of Bitmob!
Default_picture
February 14, 2010
And it might be worth noting how the lines were drawn between "It's Impossible!" and "It's Possible with Hard Work and Luck!" On the one side, two people with limited "success" on the one hand with two people that have "made it" on the other. Mmmmm.
Me_square
February 14, 2010
Great read! For me, when writing becomes 'work', it ceases to be fun. Bitmob has been great because it has given me a chance to get some of my writing to the masses. I have no dillusions of going 'pro' as a game journalist. Frankly, I am not disciplined enough nor could I afford the pay cut! ;) I have been blogging for 5 years now, basically it is a diary of my gaming, and if someone comes along and reads it, thats great. Feedback is awesome! I have thought about quiting several times over the years, but at the end of the day I love it! Even if it is just for myself. Years down the road I can look back and smile and see what I was gaming and what I thought of it. I hope all the aspiring game writers find their place in the evergrowing noise that is this media. I have found my little corner. Feel free to find me Bitmob!
Redeye
February 14, 2010
I personally agree with you on the 'write whatever you feel like and enjoy yourself' sort of thing. I simply am very atypical as a games writer. I have few of the skills that are required to work the 'assembly line' so I attempt to think outside of the box. Focusing more on challenging weirdness pieces that push exactly what 'games writing' actually means and caustic analysis of games I think are getting too much positive press. It doesn't always make me friends but it's never boring. I personally have been struggling as of late because my expectations for my writing's reception far outpace the reception I get for the work I work hardest on. (the internet is a fickle bitch indeed, my most viewed article is a slapped together review of brutal legend that didn't even get spotlighted) Still I'm just going to keep going and I'm starting to try and find new avenues to make the best use of the tools Bitmob has given me. The latest of which is trying to be social and collaberate! I so desperately want people to read my useless crap, but it's SO HARD to get their attention when it isn't a game review. Here's hoping that Bitmob continues to craft it's impressive crop of creative writers, and also manages to craft a receptive and open minded audience.
Andrewh
February 14, 2010
I never did see that PR response, Aaron. You should share sometime!
Img_20100902_162803
February 14, 2010
Let's be honest with each other, not all of us are going to make it to the holy land of games writing, with free games, paid professional and a sturdy platform. Do it for the love of the hobby, and not for the cash cow we wish it be. Hell, I never been spotlighted at bitmob, and I do not let that stop me.
Shoe_headshot_-_square
February 15, 2010
Makes a Bitmob co-founder feel so good...
Brett_new_profile
February 15, 2010
It also helps that your cockamamie ideas are generally pretty damn brilliant! Glad to have you -- and your unique voice -- around. I hope people follow your advice.
Aaah
February 16, 2010
Holy hell, that was an outstanding read. A truly inspiring tale. It's no wonder your writing is so fascinating. You're a great writer, Andrew, and its always a pleasure knowing that you're part of this site.
Lance_darnell
February 18, 2010
Well said words by one of the best writers on Bitmob!
Christian_profile_pic
February 18, 2010
This is a great article that really cheered me up after all that "abandon all hope and love" hooplah. Thanks, Andrew!
Default_picture
February 18, 2010
Excellent read, Andrew!
Mikeshadesbitmob0611
February 18, 2010
While I disagree with just about all of your points, I think you've touched on a lot of important issues when it comes to writing for the games enthusiast press. Good article. Also, I'm supposed to bug you about my rap.
Default_picture
February 19, 2010
Interesting article...I think you're right too. But at the same time I don't think you'll find it easy getting a job in the industry when you've got a resume full of articles like "Lamest Bosses in the Mega Man series" when someone is looking for a previews writer... I get your point though, and I understand that you're way happier writing about stuff no one thinks about writing and getting views rather than writing a preview in some unknown site getting zip...
Andrewh
February 19, 2010
What's this about raps. And thank you for understanding if not agreeing, Michael. I'm too crotchety and set in my ways to change now. I'm a very old 28. Thank goodness, at least, that I don't write about the lamest bosses in the Mega Man series. I wouldn't even know where to start with the good ones.
Mikeshadesbitmob0611
February 19, 2010
I'm 28 as well. I'm just a little more "mercenary" with my approach to writing, these days. I've even written paid advertorials, before, and didn't feel as greasy as I should have. Is that wrong?
Default_picture
February 19, 2010
You brought up an important point here, Andrew. William Zinsser makes a similar point in his "On Writing Well" (which I'm reading at university). If your writing doesn't entertain you, he argues, it won't entertain anyone else. This is because readers tend to sense whether a writer gives a shit about his or her own writing. I don't think everything on a site like 1UP is assembly-line quality. They post interesting articles often. Also, I don't think there's a problem with knowing how to write a good news story. Right now, I'm riding the fence between writing standard-style articles and more originals. After all, you have to know the basics before you move on. And thanks for not crushing my dreams as much as Aaron Simmer did (although he has a point, too).
Default_picture
February 20, 2010
This really was a good read (with a great hook)!

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