Everybody knows where the hardcore gamers shop. GameStop? Nope. Best Buy? Nuh uh. If your hobby is about using a controller and a television, you know the first place to come to mind when talking about video games is Macy's....right?

At the tail end of a press release touting incredible back-to-school specials on clothes (including some great new celebrity collections for juniors), Macy's advertises that the Xbox invasion starts July 15. Next week, you will have to fight your way through middle-aged women in the panty-hose display to find a special Kinect demo station in Macy's stores throughout the U.S. [via CrunchGear]:

The retailer is also giving away one Kinect per day at macys.com/mstylelab between August 12 and September 10. Don't bother going to that address now, though, unless you want to get in on the fun of "fashion videos with the latest trends." Be sure to check out Nordstrom next year, when they will be the first department store ever to host E3.