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Nintendo and the problems of misleading marketing

Pict0079-web
Wednesday, April 20, 2011

I have long had issues with Nintendo for widening the chasm between hardcore and casual gamers. Ever since Nintendo tried to change people’s perceptions with its false marketing campaigns, hardcore gamers have now had this worldwide grudge against casual games in general.

Don’t get me wrong, I still hate casual games. However, the real culprit behind this debate is Nintendo, ever since it started advertising its mediocre line of Wii-exclusive casual games.

Some of the games, such as Wii Fit, really helped gamers break out of their obesity. Most of the other games, such as Shigeru Miyamoto’s Wii Music, were juvenile and boring. There’s nothing useful that anyone could do with such a dull, free-form music game.

Thankfully, Shigeru Miyamoto stopped turning to the dark side in recent years. His latest Mario games were some of the best in Nintendo’s history of video games. However, I really blame Shigeru Miyamoto for initially backing Nintendo’s brand of awful casual games. Because of the Wii’s deceitful, whitewashed advertisements of low-quality games, people around the world now really perceive Nintendo as the black sheep of the console gaming world.

Nintendo created an even bigger huge divide between casual and hardcore camps with its comical game-rating system on its Nintendo Channel. In this awful system, gamers could use their remote to slide a bar to judge how casual or hardcore a game is. They never even tried to classify what defines a hardcore or a casual game.

Why did Nintendo even want us to pay so much attention to choosing “hardcore” games over “casual” games in the first place? It’s a silly system that has really annoyed hardcore gamers all around the world. Now no one can stand thinking about Nintendo, because they divided gamers into an antiquated “us vs. them” mentality.

Thankfully, Nintendo did plenty of good things with its system. It helped publish Sin and Punishment: Star Successor, one of the very best arcade shooting games in recent years. It released one of the most memorable Kirby games in recent years. Some of the more intense Wii remote games especially changed our perception of video game controls for the better.

I’m still a big fan of Nintendo, for pulling off daring changes in hardware and types of controllers. So I have three changes that I’m wish Nintendo would make in the near future:

1. Stop your whitewashed marketing practices

I hate all of Nintendo’s false advertisements. I don’t care about watching advertisements with clean-shaven people smiling and laughing at the video games. Show me some actual gameplay for a change.

2. Quit censoring Internet communications

I’d love to speak with my friends with a controller microphone, but Nintendo’s making matters worse by restricting me from speaking to other unknown gamers over the Internet. Please Nintendo, find a better communication system that doesn’t require friend codes all the time.

3. Increase the hardware specs to make the system Internet-friendly

Internet games would turn out so much more interesting if the Wii didn’t lag so much. Seriously Nintendo, get it right this time. Upgrade the next system’s hardware so that I can play in a humongous social network of Animal Crossing junkies.

We all have DLC furniture that we want to trade with each other over the Internet. Do it for my sake, Nintendo.


What kinds of changes would you like Nintendo to make in Project Cafe, its next console? Feel free to write about it in the comments below.

 
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