Video-game magazines are a dying breed

Default_picture
Monday, November 14, 2011
EDITOR'S NOTEfrom Jason Lomberg

As the Internet becomes increasingly pervasive, the print media is dying a slow, painful death. Brandon's article is a love letter to the bygone video-game magazine.

I recently came across an issue of Nintendo Power from December 1998. Star Wars: Rogue Squadron graced the cover. Apparently, my mother was cleaning out the basement and recycling my old mags. A tear dripped down my left cheek. I realized how much I've missed my monthly subscription magazines. 

The old gaming periodicals had so much meaning...so much hard work behind them. I was upset that they'd left my life.

Everything can be found online. Things change. In the words of Electronic Gaming Monthly, "The only constant is change." But it hurts me to say this: Print is a dying breed. Sure, some (I should say few) of these mags are still around, but my agony is palpable.

The target audience has a specific niche. I'm one of them. Many people still enjoy receiving a newspaper at their doorsteps. To this day, I always prefer to have the content on paper...holding it in the palm of my hands. You can collect old print issues, and they make fine shelf decorations. They're part of what makes your room so vibrant. What keeps print alive?

 

This bad boy can literally do anything.

The new generation (the "kids") is accustomed to fast technology; the whippersnappers are used to reading from phone screens and monitors. I didn't grow up with the same privileges, and I didn't let the Net sway me. GameFAQs and other sites tempted me, but I remained loyal to strategy books and my monthly subscriptions. The smell of new magazines...turning quickly to the letter section to see if your snail mail made it into the issue...those sensations are relics of the past.  

I'm not here to bitch and complain. It's much easier to get your name out there nowadays and have conversations with people -- especially celebrities and mentors -- via social networking. In the old days, paper booklets were a magical component of my life. I ran down to the end of my driveway each day hoping to find a new mag sitting in my mailbox. Those experiences won't be here much longer.

I hope that print remains on life support until I pass from this world. I want to continue my collection of magazines and make that shelf even bigger. In case you're wondering, I retrieved the rest of my basement collection. The mags smell like the underground floor, but they won't be leaving my side. Thank you, print. Your end is nigh. Maybe not now...but nothing lasts forever.

How do you feel about print media? Do you still like reading magazines, or do you prefer the Net? I'd like to hear your thoughts.


Thanks to Yamilia Avendano from Twinfinite for giving me this idea in our short Twitter conversation. And thanks to Professor Thomas Proietti for giving me an assignment that dealt with this topic. 

You can follow them here: @yellowyami @tpmedia


 
Problem? Report this post
BITMOB'S SPONSOR
Adsense-placeholder
Comments (27)
Default_picture
November 04, 2011

      I love print media.  But it seems like most print publications are incredibly inefficently run and tend to have operating costs that are crazy compared to the average website outlet.  More and more it seems like our favorite publications are either disappearing or becoming bi-monthly.  I don't know how a magazine that comes out bi-monthly or quarterly can be relevant; when online is going 24/7.  Its just a very sad state of affairs.

Default_picture
November 05, 2011

Cheaper. Nice note Tim. I didn't think of it that way. The screen, for so long, it hurts my eyes. But I think -- now with the digital age -- I've become accustomed to it. It's mandatory. 

Default_picture
November 04, 2011

I know the feeling.  My mum threw away all my old OPMs and EGM^2's within days of me moving out.  I still give her crap about it to this day.

Default_picture
November 05, 2011

The idea here is to keep in a safe; not a bin like I did. Lock 'em up. Did the same with my comics.  

Bmob
November 07, 2011

I actually believe that this niche will start to expand in time, and become much more specialist, with real journalism instead of just 'reporting'. Perhaps sales will dwindle, but we all know there are other ways of making money. Examples exist for loads of areas. As a digital artist, I know that even the best enthusiast websites can't compare to Absolute Photoshop in terms of quality, and my partner assures me that the reams of information on the internet about crafting just don't beat the monthly publications.

Default_picture
November 10, 2011

You make a great point Sandy. But some mags are now becoming bi-monthly and much thinner. I'm not saying they're bad, because they cover what's important (and I still get 'em). And I actually love how mags are now having a tendency to produce more opinion editorials -- they're honest and fall under a zero-bias caliber. That's because information flows rather more quickly nowadays with technology and the Net.

Brilliant editors, excellent work, and very innovative. I just miss the days where there were so many options for game magazines; too many perhaps. And I loved every minute of it.

Default_picture
November 14, 2011

Agreed, Brandon. The strength of print magazines is their in-depth analysis and features. They obviously can't compete with the immediacy of the internet.

Coming from a life-long writer, there's still something magical...something prestigious about getting published in print.

Default_picture
November 14, 2011

I always wanted to own that print paper and make my own mag when I was a kid : )

Img120
November 15, 2011

My dream was always to write for a game magazine and/or be on the 1UP Show. :)

Default_picture
November 14, 2011

I've been slowly but surely moving away from having a physical copy of anything I don't need to have a physical copy for, from magazines to books to games to movies et al.

Default_picture
November 14, 2011

I like the idea that you don't have to leave the house to purchase/rent, but I love box art. I like my shelf. My room looks sexy : )

Default_picture
November 14, 2011

I used to think the same thing. Then I started running out of physical space...

Default_picture
November 14, 2011

It doesn't help that the mags are just company PR that you have to pay for. The only one I can stomach right now is 'Edge'. 'Game Informer' used to be amazingly good for GameStop's house arm, but it's been visibly easing up on harshing possible sales and going the 'Maxim' route. And that said, it's still better than the others I've tried like Best Buy's horrific '@Gamer' or any of the 'Official' rags.

'Play' was promising - did that ever shape up?

Default_picture
November 14, 2011

Play was very unique game mag. Plus, they had some of the best cover arts I've ever seen. They're not around anymore, but the editors are working for other game media companies and mags/websites, last time I checked.

Shoe_headshot_-_square
November 14, 2011

This article makes me very sad. :(  But yeah...I don't read magazines anymore. I just can't seem to make the time, even with subjects I'm very passionate about (gaming, Michigan football, etc.). Everything I need is on the Internet.

Default_picture
November 14, 2011

Dan, you were around when the print-digital shift was coming into effect. How long do you think print will stay around?

Default_picture
November 14, 2011

Brandon, I'm sure you probably know that Shoe was the EIC of one of the titans of video-game print journalism -- EGM :-)

Default_picture
November 14, 2011

Ha, I know. I just wanted to hear his take on it.. What I meant to say was he was "working" while it was transpiring. Thank you by the way, Jason and Bitmob!
 

Shoe_headshot_-_square
November 14, 2011

Yup, I was around then. Unless you're five years old, I'm pretty sure you were, too. ;)  Just kidding...I know what you mean.

I really don't see a future in print at all. I wrote about this a while back: http://bitmob.com/articles/why-egm-died-part-1 (this was before EGM came back), and things haven't gotten any better for that format since. You need a specific business plan that doesn't depend on the publication's profitability for it to survive (Game Informer). Otherwise, look at all gaming mags now...coming out less frequently, getting thinner and thinner.... It's a sad state.

Default_picture
November 14, 2011

I don't see how any publication that relies on news, reviews, and previews (i.e., timely information) can possibly survive in the future. The only games magazines that will thrive are those that focus on features and editorial...

...or in the case of my full-time job, a magazine whose target audience is the Dilbert engineering type :)

Default_picture
November 15, 2011

I agree with the sadness over the loss of gaming magazines - I did a video for Retroware TV about this topic - I get as nostalgic as I can http://www.youtube.com/watch?v=2j4MhyFi01M

Default_picture
November 14, 2011

What magazines can do to stay afloat is offer something beyond what you can find on a site. As objectively awful as @Gamer is, it has very good coupons every month, often for new releases, which provide incentive for purchase. You can't really find Game Informer outside of Gamestop, but it's one of their card's primary incentives, so that staff is always likely to have a job. Other magazines, chiefly EGM, Play, Gamefan, etc. go the route of providing content that you can't find elsewhere. Whether it's something like official art or, in EGM's case, glorious Seanbaby content, the way to go is to provide a content-filled experience, rather than an informative one.

Default_picture
November 14, 2011

The Seanbaby section is awesome! I love it. I also enjoy the EGM[i] (digital magazine). Many readers are requesting to recieve digital-only, but I still like the physical mag in the mail as well. If my Internet is not accessible, what are my other options?

You also make a great point with the coupon options and other alternatives. I thought it was cool when Nintendo Power gave you a Player's Guide and a poster in each issue.

Nick_whale
November 14, 2011

I will never give up my subscription to Entertainment Weekly...but that's probably because I always renew it with my My Coke Rewards points.

Default_picture
November 14, 2011

Ha, advertising is a huge money maker!

Default_picture
November 14, 2011

I love print magazines. I grew up with them, and the net will never replace it in my heart. I tend to still read print, but I read online just as much anymore. As you pointed out, kids today never grew up with print magazines and have only known the world where they type what they want in and zoom right to it.  (And oftentimes not as effectively as they could >.>) There is a shift from taking ones time to read and explore longer articles savoring an experience and reflecting on it for a deeper experience to wanting to having shorter to the point articles that answer more direct queries with less time.  I see it stemming from the very media infused way of life many people now live.  We simply don’t have the same way of dividing our time that we once did.  Honestly, it makes me fear for the future, as I see a generation growing up with those connections that give deeper meaning and greater understanding. Then again, maybe they are, and I’m just not able to see or understand it.  Only time will tell.

Default_picture
November 14, 2011

As I write this, I'm checking Twitter, Messenger, Youtube -- all at the same time. Information is fast on the Internet. But I like your say on longer articles and more time devotion. Many lack, and it seems I'm slowly committing to the Net too much. I do, like you said, stay with print as well. I feel it's only right to be loyal with what I grew up with. There's something about the physical media that still gives me a preference; pretty much from any of the traits listed above.

You must log in to post a comment. Please register if you do not have an account yet.