Style Guide Sunday: When and when not to tag

Andrewh
Sunday, January 30, 2011

A little known fact: I was brought onto the Bitmob staff to clean up the tagging system. I was such a failure, that I was quickly demoted to Community Manager. I got through about half of the thousands of existing tags and could barely keep up with the dozens of new ones created every week.

Our tagging system is in dire need of help, and you can do your part by tagging correctly. For the selfish: By helping us, you're helping yourself for two reasons:

  • The cleaner and better formatted their article is, the more likely we'll want to promote it to the front page, since it's less work for us.
  • Proper use of tags will lead to your story being found when readers do inevitably click on those tags. If someone clicks on the official Bitmob tag for a game featured in a Video Blips, and you used the wrong tag...well, that person won't find your article!

You should only use a tag in one of two instances: the name of a video game and the name of a recurring article series. 

Here's how to properly tag a game:

  • Use the full name of the game with its subtitle separated by a colon. No abbreviations!
  • Capitalize correctly (marketing-inspired capitalization is OK).
  • Always use numbers instead of roman numerals. Always.
  • Tag any game you mention, even in passing (but make sure you actually mentioned them).

Hit the jump for some examples and some more tips!

 

Some examples:

The Legend of Zelda: Orcarina of Time
BlazBlue: Calamity Trigger
Call of Duty 4: Modern Warfare
Call of Duty: Modern Warfare 2
Final Fantasy 13-2

If you have a recurring article series, you may use your own tag. That said, please make sure it's actually a regular series. Sometimes we have all intentions to write that weekly column, but one thing leads to another...and then six months down the road you still have just the one post submitted. Wait until the third installment, and then retroactively apply the tag.

Don't tag the following: systems (use the checkboxes in the article editor), franchises, your name, other Bitmob contributor names, other video-game journalists, other websites, company names, general concepts, and joke tags.

Please put anything that isn't a game or the name of recurring article series that you really, really want to tag in the Metadata Information Keywords box. That's there for you to go crazy (and to help search engines find your stories). In fact, I left a super-secret message in this article's keywords that nobody will ever read. Ever.

If you want more writing tips, why don't you check out our Bitmob Writing Tips tag?

See? It works!

 
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Comments (9)
There184
January 30, 2011

I always feel like it's cheating if I tag my article with a game I'm not talking about but mentioned in passing. I could get hits out of it when someone's looking for articles that are actually about that game.

Edit: I always link to the tag in the article body though.

Assassin_shot_edited_small_cropped
January 30, 2011
So anyone searching for Andrew Hiscock and awesome will find this article? Or do you hide that message in all your articles? Regarding the system (non-)tagging, what about articles about the Mac? I'm never sure whether I should check the PC box or add a "Mac" tag.
Shoe_headshot_-_square
January 30, 2011

Richard: "PC" is fine for that....

Jamespic4
January 31, 2011

No ampersands!

(Does the system even accept them?)

Twit
January 31, 2011

The last few times I've posted articles to the mobfeed and try tagging I don't get that super useful drop down list of previously used tags. Is that what you meant by 'dire need of help'?

167586_10100384558299005_12462218_61862628_780210_n
January 31, 2011

honest to god, even after reading this i have no idea how to make the damn things green.

230340423
January 31, 2011

Look at the URLs in those examples above, Matthew. The string you want is

/mobfeed?tag=game-name-here

where each individual word in the game's title is separated with a hyphen (ex: /mobfeed?tag=dead-space-2)

Highlight the text, hit the link button, type that URL string with the name of the game, and you're all set.

167586_10100384558299005_12462218_61862628_780210_n
January 31, 2011

you are a savior, layton. i always feel bad when an article of mine gets promoted and the editor has the tedious task of fixing all my tags. no more, i say.

Andrewh
February 02, 2011

LInking to a tag in your articles is advanced work, which we won't cover in this series. There's a few rules to add to Layton's advice: drop all punctation (apostrophes, etc.) and act like they weren't ever there. I believe there's a couple more, but that should be fine, and the best way to do get the actual tag link is to find an article with that tag, click the tag, and copy the URL.

That said, Bitmob editors are more than happy to do this for articles selected for promotion and it certainly isn't required. So maybe the easiest way to link to tags in your article is to write a really good story. Haha.

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