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The State of Videogame Podcasting: A Five-Step Program to Success!

Aaah
Thursday, July 23, 2009

Editor's note: Omar's got some tough love for all of you struggling podcasters out there in Internet land. Follow his (good) advice and you'll immediately improve your broadcast. - Aaron


After moving from Canada to France I expected to be the victim of harsh culture shock. But after a few weeks in Saint-Germain-en-Laye, I didn't feel foreign in any sense. Nothing really bothered me. Not the lingering clouds of cigarette smoke, the street-side performers or even the strange language which everyone spoke.

This all changed on the first day of school. I stood by the curb expecting a big yellow bus to whisk me off to class, until my mother explained that kids walked to school in France. I was 14 years old and my parents expected me to walk for 30 minutes through the intimidating streets of Paris, not once, but twice each day. How would my wandering and imaginative mind occupy itself on the long, daily journey?

That's when I found out about The Hotspot. Every week, I would sit impatiently at the computer, waiting for the hour-long mp3 enema which Gamespot proudly served into the malleable, innocent minds of children around the world. From start to finish, there was never a dull moment. Rich Gallup, Jeff Gerstmann, and Bob Calyaco were so dynamic and entertaining it was strange to think that they worked at a videogame website instead of at a comedy club. They bounced witty retorts off of one another, analyzing and teasing the day's story at the same time. The trio possessed a chemistry which my friends and I were envious of.

I stopped listening to the Hotspot after Rich and Jeff left Gamespot, yet I still remember the silly recurring jokes which perforated each episode. The Hotspot certainly wasn't a pioneer of the medium, but it broke ground by demonstrating how occupying the sounds of three voices could be.

However, I've recently become very tired of videogame podcasts. Almost all of the series subscribe to the "Four Dudes Talking" format. They all seem to be discussing the exact same news and games, and in the exact same fashion, too. The same jokes are made, the same lines are uttered -- it's difficult to convince myself that any of the broadcasts are unique in any real way. I listen to them when I've got little else to do, or when I'm going to bed.

In light of the increased amount of unoriginality that's plaguing today's podcasts, I'd like to take a little time to spell out the numerous pitfalls that so many podcasters fall victim to. With any luck, the podcasts recorded after the publication of this article will be slightly less boring than those recorded yesterday and today.

 

1. Put some production into it!

Many podcasters don't bother editing out the awkward silences, drawn-out pauses and wheezing coughs. While some glorify the idea of a "raw" recording (i.e. The Geekbox), many audience members appreciate a cleanly edited show.

You don't need a hundred sliders, but a little effort goes a long way

Trust me, doing simple things like adjusting volume levels, clearing audio debris, and adding wicked-cool fading effects will take you far. Do your best and the audience will surely notice. Try and add some music. Gamers with Jobs and Rebel FM both insert music between their segments. It gives the illusion that the entire program is more stratified and rehearsed than it actually is.

Take Robert Ashley's A Life Well Wasted as an example. Ashley spends tremendous amounts of time refining and polishing the episodes. His hard work has earned the podcast an overwhelmingly positive response and has launched the show into the Top 10 list on iTunes. Try and understand how large that dividing margin is between poorly-produced podcasts and well-produced ones.


2. Remember, you're on a podcast

As podcasters, you have to understand that you're not simply having a conversation. You're having a conversation that thousands of people will likely hear. The hosts and guests must adjust their diction, tone, register, and attitude in light of this fact. Most podcasts struggle with the same evident issues.

What's really annoying is when a host or guest makes note of something which has happened in the recording area. Laughing about someone's facial expression, a gesture, or anything else which the audience can't see only serves to alienate us. We want to be part of the fun!

Organization is another factor which seems to be missing from the equation. Too many podcasters hit the "record" button and expect the final product to be perfect. It won't be. This isn't a discussion you're having with your pals at the arcade, this is a podcast. Try and prepare the discussion. Maybe even rehearse some lines before the actual taping.


3. Add Some Personality

Listening to four guys paraphrasing Kotaku articles gets boring fast. Be different! Be exciting! Don't be afraid to resort to trite or inappropriate humor. Anything you do differently will make you stand out even more from the crowd. Ryan Scott's trademark expressions, Shawn Elliot's off-topic digressions or Shawn Andrich's outrageously loud voice -- these are all traits which the audience remembers you by. Most of them are strikingly bizarre, but the audience will ultimately enjoy the strange, uniqueness that they bring to the show.

I remember the first time I heard Seanbaby. The guy was an utter riot. Sure, some of his jokes were stupid and insensitive, but he knew how to make people laugh. Surely, the solution isn't as easy as "add some personality" or "be more like Seanbaby." So, it's important to ask yourself: Am I boring?

If the answer is "yes", podcasting might not be your calling.


4. Have Chemistry

Too many podcasts still suffer from long awkward pauses and aimless conversations. It's no fun hearing people struggle with the simple task of speaking with one another. My friends and I have subconsciously developed a flow and progression to each discussion we have. We rarely find ourselves fighting for the right to speak, instead the conversation naturally moves forward without any vocal enforcement.

Jeff Gerstmann, who can now be heard on Giant Bomb's weekly Bombcast agrees that chemistry is an essential part of any good podcast:

"I think chemistry with the people you're working with is key for a podcast. If you don't have that level of chemistry with the people you work with, it'll show in the final product. Also, being in the same room is a big deal. Being able to shoot a knowing glance to someone when you want to interrupt them or just picking up on their body language as a conversation goes on is what allows a conversation to flow naturally."

It doesn't take much effort to spot true chemistry. Each episode of GFW Radio and 1UP Yours carried on without hesititation. The guests and hosts spoke in turn, bouncing ideas and jokes off of one another. Their humor and intellect seemed to collectively mesh.

Sometimes it's just one person who screws up a group's chemistry. If you can spot them, give them the boot! The audience is likely as callous and unemotional as you are -- we'll understand!


5. Be Original!

When it comes to podcasting, the most important thing to understand is that the listener has dozens of alternatives. If your particular broadcast isn't interesting the audience will find one that is. Do something! Anything! Just be original:

Pretend you've been stranded in space and your podcast is a distress signal; your only hope at salvation from the impending doom which solitude in space presents!

Speak in the third person! Refer to yourself as "The Almighty" or "Alamo Jones."

Fart into the microphone, Shawn Elliott-style.

If you get your lunch money stolen at school, you're probably unoriginal

Bitmob ditched the traditional format of "Four dudes talking" and instead went with "Four dudes talking in a vaguely organized fashion." That small difference was enough to separate them from the competition vying for your precious time and attention.



If you regularly record a podcast, and you choose to follow these "Five Steps to Success," I can personally guarantee a 200 percent increase in subscribers, or your money back! Let's change things for the better, together!

 
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Comments (24)
Default_picture
July 24, 2009
Good thing most podcasts are free :) I am just glad I found four easy ones to listen to. Only really started listening to them this summer while grilling.
Aaah
July 24, 2009
To be honest, since the death of GFW I've been feeling really pessimistic about most podcasts. I still really enjoy Gamers with Jobs and the Gamespy Debriefings though. Bitmob is also great.
Default_picture
July 24, 2009
I really only listen to podcasts for the communities that I am actively involved in. After re reading your article this is about the third time robert ashley's name came up for a podcast other then bitmob. Yes he is good at what he does, but he does not do it for me on a podcast. Now however after listening to his music I enjoy in moderation.
Lance_darnell
July 24, 2009
Omar, I so agree about the death of GFW. Out of the Game is good though, and it even has Luke "the reason 1up yours was good" Smith!!!! Most podcasts that I used to like are almost painful to listen to. The Mobcast, PlayerOne, Control Point, and a few others are good.... but I think we have arrived at the age of podcasts for the sake of podcasts....
Pshades-s
July 24, 2009
My biggest issue with podcasts lately is length. I'm OK with four or five guys talking about games, but the shows I like are steadily stretching things out longer and longer. 1UPYours/ListenUp used to max out around an hour and a half. Now it routinely exceeds two or even three hours. By contrast, the slick A Life Well Wasted never goes longer than fifty minutes.
Lance_darnell
July 24, 2009
Awesome article Omar, as usual, I forgot to write that
Default_picture
July 24, 2009
This American Life is what A life Well Wasted is based on, so If you like that, TAL covers a wider range of topics. This week's in particular, about sleep disorders is great. Smodcast is sort-of like GFW if there were two Shawns. It's not better, but when Kevin Smith isn't talking about sports it's usually pretty great. The EA podcast is the last one I'd recommend. It's not the four dudes talking format. Jeff Green really harnesses the power of EA by having people who worked on their game talk about them. So far he's had the guys from Dead Space, The Sims 3 and BF1943 on, and they don't cover news at all. It's really one of the best inside looks at a company. Plus, Jeff Green!
Franksmall
July 24, 2009
You forgot one- #6. Come from an established site and have established personalities. Trying to make an impact in this flooded environment is virtually impossible unless you have some connection or big name.
Franksmall
July 24, 2009
PS- I really don't think the original thing matters as much as we would like it to.
Img_1019
July 24, 2009
Nice job Omar. I asked for a quote from Jeff just for this article. Hope you enjoy it. :)
Default_picture
July 24, 2009
Two months ago, I did a similar blog: http://bitmob.com/index.php/mobfeed/Is-It-a-Bit-Too-Much-.html. For me, I consider the Joystiq Podcast to be the worst, while the Adam Carolla Podcast and The BS Report as the best in terms of chemistry and personality. I don't think there will ever by a perfect podcast, but as long as people put enough effort into what they are doing, they should be fine. Also, the Mobcast is Five Guys Five Topics...if I'm not mistaken.
Img_1019
July 24, 2009
Mobcast was Five Guys, Five Topics, but it has been four-and-four for the last two.
Shoe_headshot_-_square
July 24, 2009
Yeah, we moved to a 4x4 format because of logistics and pacing (allows people to talk more). I think the feedback's been positive so far. Nice write-up, btw, Omar. Way to give out all our precious secrets! ;)
Default_picture
July 24, 2009
I hate to sound harsh, but this is a really stupid article. Here is some advice, listen to the podcasts you like. Don't listen to the ones you don't like. You mentioned that you stopped listening to the Hotspot when Rich and Jeff left. Last time i checked, Rich left months before Jeff was fired. So, you may want to fact check yourself on that.
Default_picture
July 24, 2009
Maybe a bit too harsh Mr. Deadly? He's just giving advice on how to deliver a good, organized podcast that, aside from content, will at least sound better and shine through in the production area. Although I do agree that you need an established name/personality before you try to tackle the podcast world, I still think this article's head is in the right place. Nicely written.
Default_picture
July 24, 2009
Another good one, Omar. You and I have talked a bit about the state of podcasts before, and I think that you make some really good points here. If you do ever start up that podcast, I think you'll have a pretty solid foundation.
Default_picture
July 25, 2009
The things that bother me are: Ongoing jokes that just really aren't that funny or particularly clear, see Joystiq's joke about having a video podcast. Talking about a game for 15 minutes, but only mentioning the name at the very beginning of the conversation. Vidogame "journalists" complaining how such and such a company did not send them a game/review code even though their site isn't know for reviews, see Joystiq again. One thing that don't bother me: Length of the podcast, if it is too long don't listen or use your fast forward button.
37425_412468101714_719286714_4780931_4814727_n
July 25, 2009
Hey Omar just wanted to ask a question, have you ever done a podcast before or is this article just from an avid listeners standpoint? If not, I hope you wouldn't mind if I possibly did a follow-up from the podcasters point of view to highlight some of the more technical aspects of podcast production.
Default_picture
July 25, 2009
Omar, I agree with most of your points on podcasts. I'm just not sure if the four person talking format is considered tired or not. Not to whore out my podcast, but the podcast I help run, Opinion Unlocked, is only done with two guys: Me and my co-host Bryan Fleming. Every week, I have to fashion a script to what we are discussing and we generally talk about the recent news in the gaming industry. We do have a tough time, however. when it comes to tech and sound. Editing isn't so much of a problem, but we actually do this podcast over Skype and our sound quality suffers. But form what I've seen, a lot of people don't mind the sound quality unless it's incredibly distracting or if the cast isn't engaging. Still, would love for you to have a listen and let me know what you think: www.opinionunlocked.com
Default_picture
July 25, 2009
Good article, Omar. My podcast alias is JVB, and I've been podcasting for the last 5 years. I have also been considered a pioneer in the video game podcast community by various industry insiders. So I hope that my words here are taken seriously. I have given similar advice to many, many podcasters throughout my years in the scene, only to see newer shows appear, with the same lazy approach you stated in your literature. It's frustating, but I now realized that I need to worry about my projects and let the bad podcast weed themselves out. Podcasting is time consuming, especially for someone with a family and career (like myself),I just can't spend time worrying about other shows. It's a dog-eat-dog world out there and only the strong survive. With the oversaturation of gaming podcast, I have decided to listen to a selected few. Each show provides something different, that appeals to my taste. I suggest that you guys do the same. P.S: Texting with an iPhone is a chore.
Default_picture
July 25, 2009
Well done, Omar. I appreciate your points about originality, personality and chemistry. I recently checked out a dozen or so gaming podcasts via iTunes and was stunned by how alike they were in structure and content. In a manner similar to ListenUP three of them even referred to their "lets recap what we're playing" section as "Whatcha' been playin'!?" Personally I think originality is the secret ingredient. This is the main reason why Idle Thumbs has quickly become my favorite gaming podcast. Their show strikes gold on all five of your points and then some.
Aaah
July 26, 2009
Thanks for all the comments. I especially agree with: 1. Frank Anderson. I certainly agree. The internet has opened itself up to so many opinions. But now, it's more like noise. There are so many podcasts and websites that deal with video games. I say, it should be a requirement that you come from an established community or website. I hate to sound pessimistic, but the internet is like Hollywood in the 60's. Keen youngsters looking for an opportunity, rarely catch a break. 2. Dustin Halfacre. I hate it when they talk about a game for an hour, and only mention its name at the start of the discussion. I have to gamble. Do I keep listening in the hopes of hearing the title again, or do I rewind all the way to start of the 30 minute conversation? And yah, Derek, it would be really rad if you talked about podcasting from your side, especially since I've only ever done radio.
Default_picture
July 27, 2009
Yeah I agree that Joystiq's podcast is the worst. I listened to it once to give it a try and absolutely hated it. I really love Rebel FM's regular and Game Club podcasts as well as The Geekbox. Listen UP has gotten pretty long lately but they offer good insight to different topics.
Default_picture
July 28, 2009
I totally agree about Podcasts. I find that a lot of people can manage to bring one together, but to get something special that is enjoyable on a regular basis, is easily consumed, chemistry in place and a strong following is hard to come by. These things are all garnered by personalities and a little bit of editing to really make a show shine. Personalities are the one thing that I have always gone to. I guess it is just a person who I feel comfortable with (they don't even have to agree or validate my opinion) but just someone who can pick sound points of a subject(be it games coverage in this case) that are relevent to what makes the game that game and stick to them, I am happy to read/listen/watch that coverage.

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