I'm a little worried about Nintendo.
Sure, it seems like Nintendo's doing all right...75 million Wii consoles and 136 million Nintendo DS handhelds sold worldwide kinda sounds like a positive step. One of the best game designers of all time works under its roof, and a CEO who really knows his market runs the show. Together, those two men invented a whole new market -- the casual gamer -- and opened the door for Facebook gaming king Zynga and the iPhone. If only Microsoft had known people would cough up a few bucks for Solitaire and Minesweeper, eh?
Nintendo's latest innovation: the color red.
That CEO, Satoru Iwata, admits his company has yet to fully capitalize on those emerging casual markets, but it's doing pretty well so far. Sales have leveled off, but you'd hardly call business weak. After a few years of flailing (and failing) to accommodate both their casual base and hardcore fans, Nintendo's found a nice balance and stuck to it.
Oh yeah, the present's wrapped up tight. But I can't help feeling the future's steadily outrunning Nintendo, and nobody there fully realizes it yet.
It's not just because the competition's caught up to their motion-control lead. Microsoft's Kinect and Sony's Move controller won't eclipse the Wiimote in this generation; the Wii's all-inclusive package for one low price trumps a pair of sexy new peripherals, period. However, those technologies will integrate into the next Xbox and the PlayStation 4, respectively, and Nintendo better have something more compelling up its sleeve than a new Mario game and Super Wii Fit to keep customers loyal. Otherwise, the casual market will split away from them.
That's an issue, but my big concern? Nintendo's way too isolated in a field that's increasingly about broad, integrated solutions.
See, the day's coming when optical discs go away and everything will stream or download. Games ranging from Pac-Man to Fallout: New Vegas are downloadable right now, and two months ago, the NPD reported that PC digital sales exceeded retail sales in the first half of 2010 by roughly 37 percent. Expect that number to go up. Publishers certainly support the idea of subtracting manufacturing, shipping, and returns costs from their bottom line. That's why so many got behind services like Steam and Direct2Drive early on.
When the physical media vanishes, game consoles will change dramatically...assuming they don't go away as well. Hardware is expensive and risky, as Microsoft well knows. Best to get out of that racket if you can, and all it really takes is a personal computer that wirelessly synchs to your 52-inch HDTV and a controller. I firmly expect the Xbox will eventually end up as an icon on your Windows desktop. PlayStation would likely follow suit, assuming it doesn't retreat to Sony's own hardware solution...say, a Sony 3D television equipped with a hard drive.
Do you see yourself doing this in 10 years?
Nintendo doesn't have those avenues. It's one of the biggest game publishers in the world, but of the three console manufacturers, only Nintendo makes games solely for its own proprietary, single-function devices. Even Sony has an entire division devoted to making PC-based MMOs. If consoles fade away like so many electronic PDAs, that's a serious problem for a company so heavily reliant on them.
Even if consoles remain (maybe as a Blackberry-sized dongle plugged into your television), Nintendo displays a fairly consistent -- and potentially disastrous -- disregard for online spaces.
Look, everything about the Wii, from the advertising right down to its name, suggests it's meant to be enjoyed by a group of people. "We" play "Wii" together...but only in the same room. I'm all for communal experiences, but Nintendo's made four-player local co-op standard and relegated online gaming to the ghetto on a console, I hasten to point out, that's WiFi-enabled. Its two online stores -- WiiWare and the Virtual Console -- feel like the double-dip capitals of the Internet at best, woefully neglected at worst.
Not that you're meant to buy a lot there. Four years post launch, the Wii still only offers a measly 512MB of onboard Flash memory, while the competition butched up to a bare minimum 4GB to accommodate DLC storage. From those numbers, it's pretty clear where the priorities are...or rather, where they aren't.
You guys could've saved a bundle on airfare if Wii had online co-op.
So yes, Nintendo holds the pole position right now and deservedly so, but it looks completely unprepared for a downloadable world. Possibly the ship can right itself in time to avoid floundering. Possibly it can follow though with a cultural hat trick, recapturing the zeitgeist just like the Wii and DS did. Possibly it'll stick to its guns and keep making consoles and/or disc games, veering back into the niche market. Possibly focus will shift to the 3DS and its upcoming push-pull fight against the iPhone to be the top handheld gaming device. Possibly Nintendo will suffer former rival Sega's fate, permanently downshifting from platform giant to third-party publisher.
I hope that's not the case. I'd love to see that three-peat. I don't want to see the innovator left behind, but I have to admit it wouldn't be the first time. Nintendo stuck with pricy ROM cartridges for an extra generation while cheaper CD-run games powered the PlayStation to long-standing market dominance.
It took a decade and the Wii to reverse that trend. It might take something equally revolutionary next time around just to keep Nintendo in the game.













