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Zynga, Rovio aim to eliminate "casual gaming" distinction

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Monday, March 14, 2011
EDITOR'S NOTEfrom Brett Bates

Amen to Jason's commentary. Forget labels; let's just appreciate the fact that so many different kinds of people enjoy playing video games.

They say the difference between a runner and a jogger is that a runner cares about the distinction. The same could be said about core versus casual gamers.

By and large, casual gamers don’t mind labels. So why, then, does FarmVille developer Zynga feel the need to redefine “core gamer”? According to Zynga spokesman Manny Anekal, the new hardcore gamer is age 25-44 and female -- i.e. the majority of Zynga’s users.

This coincides with a bold prediction from developer Rovio (of Angry Birds fame): Console games are dying. According to PR representative Peter Vesterbacka, innovation in gaming has gravitated towards mobile platforms. Vesterbacka also deplores the term “casual gamer,” inasmuch as there’s no talk of “casual movies” (a straw man of the highest order since movies are a passive form of entertainment). 

Various other parties have also attempted to eliminate the distinction between core and casual gamer. This is a futile gesture, because regardless of the stigma attached to “casual gaming,” the market segment exists. Whether we acknowledge it publicly is irrelevant. Developers draw the distinction when they design their game. If Bioware were to market a FarmVille clone to Mass Effect fans, it’d bomb. Similarly, it’d be foolish to market a complex title like Tactics Ogre to casual gamers. 

Granted, casual games can supplement the core gamers’ repertoire; I enjoy a round of Fruit Ninja every now and then. But games like Angry Birds will never supplant Mass Effect or Modern Warfare.

 

The difference between core and casual gamer lies in the level of dedication. Core gamers prefer deeper experiences. They’re more tolerant of steep learning curves, high difficulty, and lengthy campaigns. Casual gamers prefer simpler mechanics. They prefer experiences that assume a minimum of gaming expertise.

For example, Bitmob's Shoe often notes his predilection for Call of Duty: Black Ops -- specifically, the pick-up-and-play nature of multiplayer. But this in itself doesn’t make him a casual gamer. Call of Duty, in its many iterations, is a far more complex game than Farmville or CityVille.

It’s foolish to assume that casual gaming will replace core gaming, or vice versa. If anything, the market has become more inclusive in the last 5-10 years. Folks who’d never pick up an Xbox or PlayStation controller are suddenly “gamers.” Whole companies -- Zynga, Rovio, Halfbrick -- have sprung up to service this market segment.

In no way does this newfound infusion of casual gamers dilute the core market. Angry Birds achieved 100 million downloads in the same universe that Black Ops sold 18.88 million units. If demand exists -- be it for core or casual gaming -- companies will provide the proverbial supply.

 
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Comments (6)
Default_picture
March 14, 2011

So very true. It's kind of sad that people seem to care more about the labels than the games themselves.

Download
March 14, 2011

The console games is dying line made me roll my eyes, just as I do when people say the exact same thing about PC gaming. The markets are obviously not dying, although it would be more fair to say they're changing, as you point out in your article.

Anyway, good article and I agree with what you say! The fact that the market has become diverse and more people are playing games is a good thing.

March 14, 2011

Oh man. This reminds me of something that made me mentally roll my eyes in an article Game Informer where they talk about games getting revisioned or whatever. One dude said that Monster Hunter needs to be revisioned in such a way that is appealing to Western gamers by making fights faster and something else I forgot. Monster Hunter is a series that generally demands patience. It isn't that difficult to get into, but it does get hard especially if you have no patience. This isn't a hack n slash game. Therefore, it is going to be a pain for people who only play games similar to Bejeweled(Bejewled is addicting, but like most addicting things, it gets boring after a while).

Now, I only recently became aware of the fact that a lot of people were using this "casual gamer, hardcore gamer" label, and I disagree with it, but I can understand why it is that people come up with terms like that, though I never use them. To me, it doesn't really make anybody any more or less of a gamer, and I'd rather think positively and look at it as a way of the people who play Bejeweled et al of potentially getting into other games that I like playing; for example, if for whatever reason, they have a PSP, and they get Monster Hunter, we can play together, so the more difficult quests are slightly easier and they can get ideas on how to fight the Monsters for if they ever decide to play alone. 

Default_picture
March 14, 2011

Thanks for the promotion Bitmob!

2_fobs_n_a_goon__2_
March 15, 2011

Solid points you have, I've had this sentiment for a while myself and never knew quite how to word it.

Also, thank you for your comments about Black Hawk Down on my article on war games. I'd hate to imporperly reference a movie that is only there to celebrate heroism in the line of fire :)

Photo_159
March 18, 2011

Thanks for writting this. A refreshing post that I am not insane.

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