Debauchery and Laughs: EGM's Old Subscriber Inserts

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Thursday, August 19, 2010

Editor's note: I first met Matt at this past E3 trade show, where he managed to spot me at Nintendo's press conference in a room full of hundreds of people. The EGM superfan got my autograph and picture and hasn't stopped stalking me since (just kidding, Matt!).

He gave me the idea (and scan) to do this story about some of our antics at our old magazine. See below for more EGM craziness from back in the day...plus just how dedicated one guy can be in his fanboyism for a publication. (Click on any of the scans below for a close-up view.) -Shoe


Hello Bitmob!

Before I begin, let me take a moment to introduce myself. My name is Matthew Swain, and I am new to the site. I'm the self-professed biggest fan of Electronic Gaming Monthly. Ever.

That’s right, I said it.

I have over 200 issues of the magazine, dating from 1990-2010. Earlier this year I was lucky enough to meet most of the mag's editors at E3, where they signed my Final Fantasy 10 limited-edition Yoshitaka Amano EGM cover and took some pictures with me.

That was enough to get the attention of EGM founder Steve Harris, who saw my 1UP blog and offered to sign my FF10 cover and my EGM reboot issue. This...is gaming heaven.

 

A dream come true.
 

Mission accomplished!
 

EGM is simply my favorite magazine. I moved around a lot as a kid, so it was hard for me to make any meaningful, lasting friends. In a way, the editors of EGM were my friends in spirit. I could always rely on their witty writing to make me laugh and keep me informed on the video game industry.

EGM had, and still has, the coolest, and most honest, down-to-earth, hardcore-gamer editors of any magazine. That is what separated EGM from other magazines popular during my youth.

Now-legendary names like Dan "Shoe" Hsu, Crispin Boyer, Shawn Smith, and many others were newbies back then, but EGM had a charm and a vibe like no other magazine at that time. Instead of hiding behind stupid cartoon avatars or pseudonyms, these guys presented themselves as just that: themselves [ed: hmm..."Shoe"...]. Their personalities filled the magazine and made it an entertaining read.

Over the years, other heavy-hitters came aboard, like James “Milkman” Mielke, John Ricciardi, Che Chou, Mark MacDonald, John Davison, Dean Hager, Shane Bettenhausen, Bryan Intihar, and others. They brought even more fun and personality to the magazine.

Another thing that separated EGM from the rest was the cool things they would go out of their way to do for their loyal subscribers. Cool extras like posters, stickers, move lists, mini guides, etc. were always appreciated, but what I always loved were “The Sushi-X Files” inserts, later known as “Forced Feedback.”

These pages started out as move lists and mini strategy guides but evolved into something much more interesting. They started featuring the staff's behind-the-scenes antics and random stories, editor profiles, hot-or-not lists, interesting websites, random quotes, games, photos, and more. The content was almost always hilarious, and to this day I still have each one.

A few weeks ago, I was looking through some old issues of EGM. I like to bring a random issues with me to work, and on this particular day I grabbed the May 2000 issue. The insert was Dan Hsu's roast, from back when he left the magazine for Gamers.com. Reading this insert brought back a lot of memories from those frat-like, antic-filled days of EGM. It was hilarious! That little bit of text really illustrated how close-knit and brotherly these guys were.

I emailed a scan of this insert to Shoe, thinking he would get a kick out of it. He was kind enough to write me back, having enjoyed it very much. He even wrote a story about it. I figured, why not send him all the inserts? I knew he couldn’t use them in his piece, but to my surprise he asked that I post them to Bitmob in my own article. Why I did not think of this before is beyond me, but yeah, when one of my EGM heroes asks me to write something for his site, I'm on it.

Without further ado, I present to you the subscribers-only EGM inserts. Enjoy!

Turkey Time at EGM

Turkey time at EGM.
 

Profile of Shoe.
 

Shawnimal.
 

Semradical.
 

RIP Andy Baran.
 

Ricciardi.
 

Lowlights.
 

Puppet theater/John Davison.
 

Game Boy clip art, EGM style.
 

One of the first times I saw the name "Milkman."
 

Decapitato.
 

Crispin Boyer.
 

Dan "Shoe" Hsu.
 

Johnny England arrives.
 

Seven Deadly EGM'ers.

 
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Comments (14)
Nick_whale
August 10, 2010

I loved the Hot & Not feature. And I tried to play Decapitato, but failed miserably.

Shoe_headshot_-_square
August 10, 2010

Wow, awesome. Thanks for putting this up! I'll link to it from my recent EGM piece.

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August 10, 2010

No problem Shoe, I had fun putting it together! :)

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August 10, 2010

Awesome but a lot of the text is too small to read. Could you make links in the images to larger versions of the clips?

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August 11, 2010

I loved Sushi-X also!! Been a fan for as long as I can remember! (and like you, I definitely have a LOT of EGM issues here at home!). Nice article.

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August 11, 2010

Do you think you could post some bigger scans somewhere? Also what issue did the Andy Baran face show up in?

One more thing. While this is probably asking too much... would it be possible to scan a few of the Get Some pages? They typically where found at the end of the magazine, and had gadgets, and such featured.

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August 19, 2010

Darn, I used to think I was the biggest EGM fan! I agree with everything you wrote in your post. EGM was, and still is (although many of the faces have changed) the best video game magazine on the market with the best writers. I too have over 200 issues and I often go back and read them to reignite memories of growing up and reading the magazine cover to cover. Heck, EGM is the sole reason I went to college and studied journalism so I could one day have the dream job they seemed to all love so much! Thanks for getting me a little nostalgic and teary eyed!

Default_picture
August 19, 2010

Heh, Andy put that mask in a picture frame.

Tltwit
August 19, 2010

Cool stuff! I wonder where that giveaway stuff may be nowadays.

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August 19, 2010

This was pretty great. It'd be nice if the pictures were in some kinda order though, and the one with Shoe is in there twice.

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August 19, 2010

Hmm, while going through some of the sites listed in the inserts I found this.

http://hatperson.tripod.com/weirdweb.html

 

Very interesting to find that, and also see whats still around. Also I wonder if those ZD emails still work...

100media_imag0065
August 19, 2010

Pretty cool. I was a EGM guy back in the day, but personally I think Game Informer does it better now.

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August 20, 2010

I actually have hair in that picture. Finally! Some proof!

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August 20, 2010

Glad you liked the article everyone, special thanks to Shoe, because I wouldnt have ripped them out of my magazines for anyone else. lol.

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