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We Need a Cooperstown for Video Games
Brett_new_profile
Sunday, August 30, 2009

Fun fact: March 8th is officially "Walk of Game Day" in San Francisco. Mayor Gavin Newsom issued the proclamation back in 2005.

What exactly is the "Walk of Game"? Decorating the second floor of the Metreon entertainment complex in downtown San Francisco, the Walk of Game attempted to recreate the popular Hollywood Walk of Fame for the video game industry. Inductees included luminaries like Shigeru Miyamoto, Sid Meier, and, um, Lara Croft. At the first induction ceremony, celebrities schmoozed with Mario and Sonic, and local politicians like Newsom joined in the festivities, hoping to create a new destination for tourists to the Bay Area.

Four years later, the Metreon is a ghost town. The Walk of Game is nothing more than a seldom-used walkway to the movie theaters, its last star laid down in 2006. There were no Walk of Game festivities held this past March. Poor design and mismanagement combined to doom the once-proud complex.

 

But imagine if the Metreon had thrived to become the premier cultural destination for video games. Imagine a place where tourists from all over the country could come to learn about and appreciate the development process. A place where hot-button issues like sex and violence could be put into context. A place where star designers could be honored appropriately, and the hard work of anonymous programmers and artists could be recognized. A place for tournaments, console and game launches, and other events that would draw national media attention. Most importantly, a place where kids and adults alike could play and enjoy video games together.

If this sort of Cooperstown for video games existed, would they still be vilified on Fox News and derided as toys? Would politicians continue to draft misguided laws to restrict their sales? Or would games now be on equal footing with movies, sports, and other forms of established entertainment?

The political goals of the Entertainment Software Association to raise awareness and combat legislation are admirable and necessary, but the game industry should also be making a concerted effort to win the hearts and minds of average Americans.

Some groups have taken steps in this direction. The Nintendo World Store in New York's Times Square, where people can experience the latest Nintendo games and view important artifacts from Nintendo's history, attracts thousands of visitors each year. A recent exhibition curated by the Vancouver Museum of Art called KRAZY! featured video games alongside comics, anime, and art. Locals in Ottumwa, Iowa, home to the famous Twin Galaxies arcade in the 1980s, hope to establish a Hall of Fame and make Ottumwa "the video game capital of the world."

Most promisingly, the Strong National Museum of Play in Rochester, New York, recently opened up the National Center for the History of Electronic Play. The center plans to develop a 15,000-square-foot interactive exhibit on video games, set to open in 2012. They also aim to create a traveling version of the exhibit.

Whether we admit it or not, video games still reside in the cultural ghetto. If we want games to be taken seriously, we need a place that celebrates them, honors their creators, and allows people to experience them firsthand. We need our Cooperstown.

 
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Comments (15)
Lance_darnell
August 31, 2009
I could not agree more, and what a great read!

I suggest my house for the museum. Everyone send me their stuff, and I will display it proudly!!! ;D
Brett_new_profile
August 31, 2009
Aren't you doing archiving work already, Lance? Maybe your idea isn't a bad one!
Lance_darnell
August 31, 2009
There you are! Everyone send me your stuff!!!! :D
Default_picture
August 31, 2009
Brett, the guys from the Strong National Museum of Play & the National Center for the History of Electronic games were just in San Francisco this month and I took them by the Metreon to see this. I'm curious, how did you hear about them? (www.ncheg.org)
Brett_new_profile
August 31, 2009
@Elizabeth: I'm pretty sure I heard about the Museum of Play through Henry Lowood at Stanford. I hope their endeavors have more success than the Walk of Game!
Default_picture
August 31, 2009
As a member of the inception team of Walk of Game, I have to say we did everything we could to make it legit. At the end of the day, though, it was tied to those of us who worked in Metreon on the Sony team, and tied to the actual real estate of the building itself. I guess the lesson here is- if you don't own the land it sits on in perpetuity, good chance you'll get screwed.

I do have to point out that this story is factually incorrect, though- Metreon was IN NO WAY "brand new" when the tiles were laid (Metreon built in 1999, first tiles laid in 2005). In fact, "moribund" was the word the SF Chronicle had used to describe it 4 months before the idea was hatched, and rumors had been swirling for at least a year at that point that Sony wanted out. Walk of Game had only two cycles before the center was sold by Sony to Westfield. This story points out that a ceremony did not happen this year- but does not point out that the ownership of the building itself changed hands. Thus, no, we couldn't have a ceremony and lay a tile on someone else's property. It was not "poor planning" that doomed Walk of Game, but the fact that the people driving the bus were gone when Westfield took over. The building itself ceased to be the same building at that point. The goals of the building changed. This story does not even talk about the fact that the new ownership is far more interested in making the building a place for farmer's markets and artisan jewelery and flea market whatnot- NOT in any way the "tech marketplace" those of us on the original team tried to build.

In my opinion, based on my experience w/ WOG, the location needs to be moveable and probably the best place for such a "Cooperstown" is in a travel trailer that is privately funded. I do agree it is a great idea, otherwise I wouldn't have been involved in WOG in the first place... but definitely putting something into a piece of real estate is fiscally unsustainable and irresponsible- you will always be at a corporate interest's whim.
Default_picture
August 31, 2009
@Heather: Mobil "Cooperstown" uh? I'm all for it! I was just at the Metreon recently and I was so sad to see it in it's ghostly form, as I had seen it in its prime years earlier. The farmers markets just don't fit... actually, nothing does.

I think the design of the building itself is one of the key elements in its demise. Its peculiar and interesting, but not very useful or relevant to the gaming industry as a whole, or any community accept maybe public art.

I found the "Walk of Game" to be most useful as a fun bouncy ball arena!
Brett_new_profile
August 31, 2009
Thank you for the clarifications, Heather, and for the words of warning. Hopefully the visions of the folks in Ottumwa and the NCHEG won't be so dependent corporate funding.
Default_picture
August 31, 2009
Thank you Heather for commenting and further insight.
Default_picture
August 31, 2009
James- I saw a pretty interesting review of the Metreon space years ago by a feng shui practitioner, and I pretty much agreed with all of it. That space pretty much circulates some bad juju. (Interestingly, I said the same thing about the 650 Townsend building for a while, as well.)

Brett- It wasn't even so much "corporate funding"- we nickle and dimed the actual "making it happen"- as it was just... who is going to have prime real estate like that to give up? It's the actual land that makes it logistically difficult. I think, in any case, you are either going to have to have it in BFE (and, sorry, but Rochester counts as BFE), be at the mercy of someone to provide the actual footprint, or do it in a movable format. (And, I like the movable format idea anyhow because videogames reach far and wide, to every corner of the country. Why should this tribute be limited to one place?) Trust me, Sony corporate wasn't "behind" the project in any way, it was a very renegade team who were on a mission to make the space usable and relevant.

Brett_new_profile
August 31, 2009
@Heather: BFE! Those are three letters I haven't heard together in a long time...

I agree with you that a mobile facility has tremendous potential -- let's hope that the NCHEG follows through with their traveling exhibit plans.

Games are an integral part of American culture now, but they're still wildly understood. A mobile outreach effort would go a long way to rectifying that.
Default_picture
September 01, 2009
@Brett: NCHEG would love to both build the 'permanent' exhibit and a traveling exhibit as robust a possible, which is why it is important to build critical mass & garner support (of all types) from industry companies & individuals. Their exisiting facility is already impressive (6 acres) and they have the right experience to successfully run a museum that preserves/archives, exhibits/interprets and is interactive.

(Full disclosure: I've been hired by NCHEG as a consultant, but also strongly support their vision)
John-wayne-rooster-cogburn
September 01, 2009
I remember the Walk of Game and when it was announced. I'm saddened to learn of its dissolvement, though. And you're right, we do need our Cooperstown.
Default_picture
September 01, 2009
Some interesting conversations going on here. Congratulations on providing the venue for it, Brett.
Default_picture
September 03, 2009
At first, I thought inducting an in-game character like Lara Croft to be lame, but then I realized the Walk of Fame has characters like Kermit the Frog and Big Bird, so I guess it's ok.
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