I don't agree with all of Ewan's points, but he is right about how important the relationships are between all of the different sides of this industry. The important question is just how much of a benefit this closeness really is.

Once again, games journalism has been having an internal spat over the integrity of some of its fraternity. The issue circles around a handful of opportunistic souls who took the opportunity to earn themselves a free PlayStation 3 for using a particular hashtag on Twitter while at the Games Media Awards a couple of weeks ago.
Most of the journalists who received PS3s did something constructive with them (either donating them to charity or using them as competition prizes), but they were still criticized for taking the opportunity that was presented to them.
Now, winning a PS3 was not particularly wrong. The irony comes in the fact that those doing the criticizing were doing so on the grounds that these people were making material gain for providing advertising.
The actual argument was pretty trivial, but it does bring up some interesting questions about the relationship between games journalists and the industry they report on.
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