I’m trying to concentrate while my Detroit Tigers are in extra innings and the Detroit Lions are about to be on Monday Night Football for the first time in a decade. It’s distracting. Sports!

News Blips:

BioWare confirms that Mass Effect 3 multiplayer is actually happening. Executive Producer Casey Hudson tweeted that -- like Teri Hatcher's ample bits --  co-op missions for the studio’s big sci-fi RPG “are real and they're spectacular.” He added that fans should “rest assured” that it's nothing like what they have feared. This would allude to people skit-skatting and bebopping about the single-player classic transforming into something more akin to Gears of War 3 or Call of Duty: Modern Warfare 3. Don’t worry, it doesn’t sound like the development team is going to kill an independent George.

Hideo Kojima can’t stealth-espionage himself away from Metal Gear Solid and says he wants the series to go on after he dies. Kojima has been saying that every Metal Gear would be his last one since, like, Metal Gear Solid 2, and every time he comes back for more. Finally, in a speech to a University of Southern California audience, the celebrated producer acknowledged that he would forever be responsible for Solid Snake and his sneaky adventures. The mortal also made a point to confirm his desire for many more Metal Gear games after he dies. Watch the speech here. [GamePro]

Netflix is still thinking about game rentals now that the company axed the Qwikster spinoff. The movies-by-mail and video-streaming company announced that it would be keeping all its services under one roof. However, it wasn’t clear if it would still proceed with game rentals, which were a part of the now-defunct Qwikster. All Netflix VP of Corporate Communications Steve Swasey would say is that his company is “still considering” a video-game-by-mail product. Personally, I was really looking forward to Qwikster, but apparently a cheap and convenient GameFly competitor is something worth whining about. [GameSpot]

Adidas and EA have teamed up to promote Need for Speed: The Run. Between the racing game’s driving segments, The Run will have players sprinting from one car to the next. It’s a gameplay gimmick that calls for the deft touch of a corporate marketing department -- and that’s where the sneaker company comes in. Adidas designed a pair of shoes for the protagonist to wear as he flees the scenes of his fast and furiousness. It will begin offering said kicks at its retail locations around the country soon. Now, when you’re wondering why you’re jogging through a racing game, you can also get a good look at some sweet product placement.

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